If you haven't checked out your profile page yet, update it.
It should be like this:
Squidoo : Lensmaster Page
Only replace writertiff with your own Squidoo username.
If you notice, these pages have their own PageRank! Mine is a 3. You can now go in and add tons of links to your profile page, and I strategically linked to 3 blogs (including my WF blog), several sites, and several lenses.
It also has places to include stores like eBay, Etsy, and CafePress if you have those, which I don't. Good for backlinks and branding!