Writing A Profitable Product Review

I am not really such a great copywriter, so the best way I know is to make sure the people coming to read your review are buyers.

If I am doing a review on your blog, or writing an article, or any other way, I try to target keywords of people who are late in the buying process (for example: people typing in an exact product model or a keyword like 'buy X')

Otherwise, it is wise to visit forums of your target market and see what benefits exactly they are looking for. Make sure to mention those benefits in the same words that the people in the forums are using.

Obviously be honest. Don't write about benefits that aren't in the product. So you will want to recommend a product that has the benefits your market is looking for.

Hope that makes sense.

Be objective and as far as possible, leave your personal opinion out of the picture. Concentrate on how the product benefits the reader without using adjectives, opinions and promotional words and phrases like... the best, the most effective, unbelievable... etc. If you have used the product, it's ok to tell them the benefits you've received, but be careful not to try to "sell" them. People react to the least amount of pressure, and they can detect when you're laying it on. Just be objective and be honest... and you should do ok.

Be different from your competitors and use keywords. I go for a layout that is totally different from the sales page also works because it looks like it is an unbiased review

To add what has already been said, I've had good results with objective reviews, even listing pro's and con's to the product at the beginning of the review so people that don't want to read the whole review can get the general gist of it.

Keywords, objective, pros and cons...I certainly try them and see how it works out.
Thanks everyone!!!

Indy, the best way to write review page is to to think about yourself like the happy guy who bought this Product knowing it was the last piece of it in the entire World. Write like you are talking about it to your friends. Will you send them into the store where you bought this Product? Definitely, NO! You just express your own feeling as a happy customer.You are telling about advantages of this product and do not forget about something you do not like. But at the end you can turn them into the positive feature.
Let's say "I do not like the color of this bike, but I have shoes the same color and it will match"lol

The first thing you need to do is decide how you can make your review unique.

Example, I wrote a review for a physical product. It was from a well known company, but I have a unique twist on it.

The product is crystal, and one I have bought and used for many years. I talk about the problems with buying a silver wedding present which is different from the normal gifts. I say I solve this by giving a piece of crystal.

You might think crystal for a silver wedding is crazy, until you realise the crystal isn't lead crystal which most are. It is made from silver crystal.

And one thing you must always do, write about something which is a problem which people might face.

Say you were reviewing a membership site, you could talk about how great it was, but the problem could be information overload when someone first went it. The suggestion would be to take it in little chunks.

Identify the main benefit or benefits of the product and build the review on those. For example, if you were writing about beauty cream you'd come from the perspective of how sexy you feel when you're using it and how attractive and confident you are when approaching people of the opposite sex.

The same thing could apply with a stereo or any electronic equipment. You might play upon both features and benefits. With a stereo you could write about the quality of the equipment, the speakers, etc. And then you could bring up how proud the user will feel knowing that they choose only the best in gear and perhaps how their peers will be green with envy knowing you've got the Tishta Kanaka brand of stuff.

When you focus on benefits you can easily play on vanity and emotions to get your prospect in the buying mood. You have to be subtle but you also need to understand that people read product reviews to help them make a buying decision. So why not help them decide to buy what you have? Good luck.

Keep in mind that the new FTC regulations also apply to review sites.