Why You Shouldn't Quit (And Why I'm Glad I Didn't)

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Everyone,

About a couple or more times a month you see a post made by someone who's been at this IM thing for a few months, a year, or several years and they're ready to quit. Of course, some of these aren't real cries for help and come with an ulterior motive. But some of them are genuine posts of frustration.

I've reached out to some of these Warriors over the years, college students, single parents, grand parents......people from all walks of life. And most of them shared some very common traits. But before I get to that I just wanted to say quitting is easy. It's easy to quit when things get tough, especially if you've tried a lot of different things, bought some courses and discovered some of them were just a pile of crap. Some left out critical pieces to the puzzle, while others couldn't be bothered when you asked them a simple question (speaking from extensive experience here).

There are several things that the Warriors I've talked to share in common:

1.)) They jump around from one thing to the other too soon and/or too often. Everyone talks about staying focused and for good reason, being unfocused is one of the biggest reasons why people don't make it in this business.

2.)) No matter how you slice it, they are not treating this like a business. The focus on little or big money makers is VERY appealing. I know that I can hire someone to set up a few blogs for me, install some autoblogging plug-in, throw on some adsense, do some very basic keyword research, and over time I could pull in some decent dollars, but that's a money-maker, not a business.

People who treat this like a business are going to have websites that will pull in money for decades instead of becoming obsolete after a few months or a couple of years.

3.)) They want it now. In other words, they don't give any single project the attention it really deserves. (Edit: of course there are times when you do have to let a project go, but the majority of folks let the project go too early).

4.)) They're not ready to make money. I know that sounds crazy, but some of the people I talked with either needed to grow up some or they needed to invest in some more education. For example, there are still people that jump into SEO, PPC, CPV, etc., try it, fail at it, then swear up and down that it doesn't "work". Usually it's because they didn't know what they were doing. (Edit: can you believe there are still people setting up PPC campaigns without tracking their keywords?).

There's also something to be said about personal development (which could easily be it's own monster thread). Edit: I think it's critical for success......real success where it transcends dollars.

I'm here to advise many of you that it's a new year and that you shouldn't quit. Here's one reason why and I hope it inspires some of you. I've got a short story about myself that I'd like to share.

The year was 2000 and I had been at this IM thing for about 12 months. I taught myself HTML and basic web design because I thought that's what one had to do, I bought courses on how to build a website, how to market it, how to attract affiliates, and how to make the SEs happy. Yet I kept falling on my face (for the same reasons I just listed above).

"I'm a friggen professional", I thought to myself, as I sat in my office in Long Beach, CA. "It shouldn't be this hard."

At the time I had my own office as a financial planner. I thought because of my background that I would have an easy grasp of this new online endeavor. I was dead wrong. I treated it like a hobby.....if that. I worked a lot of hours and saw very little income (less than $100 a month).

I was ready to quit.

I was so frustrated with the countless hours I had spent writing, reading, uploading, and then doing it all over again.

Then I decided to take a break.

I took a vacation, away from it all, took a notebook with me (no computer), stayed in a decent hotel in Mexico, and thought seriously what I should do next.

Then it dawned on me. Quitting was easy. Most people quit and I did not want to be "most people". Then another thing dawned on me: I knew other people were making money, I just needed to find out what they were doing that I wasn't.

To make a really long, long story short, I'm glad I chose not to quit. I realized that I was jumping around way too much, I wasn't following the advice of my mentors, and above all else I was not spending enough time on activities that would make me money.

In all the years that I've been here I've seen a lot of people quit, but I've also seen a lot of people grab the bull by the horns, focus, and made the decision to not let anything stand in their way.

Sometimes taking a break, writing things down, and coming back with a fresh perspective is all you need.

I sincerely hope this post keeps just one of you from quitting. I'm glad I didn't because it allowed me to leave my "j-o-b" in 2001 and I've never looked back. Anyone with the right desire, mindset, and action-orientation can do this. You really can. You've just got to be willing to pay the price.

Happy New Year,

Rod Cortez
#glad #quit
  • Profile picture of the author Scott Ames
    Then it dawned on me. Quitting was easy. Most people quit and I did not want to be "most people". Then another thing dawned on me: I knew other people were making money, I just needed to find out what they were doing that I wasn't.
    I liked this thought the best.. cool.
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    Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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  • Profile picture of the author grrbtn1959
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    • Profile picture of the author Joe118
      Originally Posted by grrbtn1959 View Post

      I agree with you on that Rod, it was nearly 4 months before i made my first affiliate sale and then had 2 more sales within 24 hours. You have to keep trying, remember, You only fail if you do not try.
      Failure does not exist. Only learning opportunities
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      • Profile picture of the author Daniel Brock
        One thing that probably helped you during your 12 months of failure is that you were able to identify what exactly the profitable aspects of your business.

        Too many newbies think they need to learn web design, html, scripting, etc. to get started online. (that was me when I got started online like 7 years ago)

        In fact, all you need is a domain registration, some web hosting, and a wordpress blog and you are ready to roll.

        The good thing is, you now know what is profitable, and what is not. Worth 12 months of trial and error to figure it out? Certainly.
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      • Profile picture of the author Altug
        Originally Posted by Joe118 View Post

        Failure does not exist. Only learning opportunities
        Absolutely! No failure, only feedback!

        Thanks for this post - It will definitely inspire those struggling online. We all want everything now, now, NOW! Which leads people to jump from project to project because they did not get the instant gratification they were after.

        Interestingly, my problem was the oppositte to most noobs. I was so determined that when I finished my shift (when I was working full-time) I'd spend another 5 hours every single day just building up my site.

        My discipline was unfaltering and I was getting NOTHING in return. I just thought that I was building up a foundation and was relentless!

        However, after 6 months of still not making enough to quit my job THAT was when I started jumping from project to project trying to get that instant income boost.

        So be aware if you're new..it can work in both ways. Set a goal, make a plan, know why you're doing it, how it will make you money and follow it! TAKE ACTION!

        You will succeed
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  • Profile picture of the author bexb88
    Originally Posted by Rod Cortez View Post

    They jump around from one thing to the other too soon and/or too often. Everyone talks about staying focused and for good reason, being unfocused is one of the biggest reasons why people don't make it in this business.
    Rod Cortez
    That's me! All over. I've spent most of my adult life scurrying from one thing to the next, without spending any time on any project before the panic merchant on my shoulder starts whispering "this isn't the one, time's ticking, move on, move on..." And I listen! 2010 is the year when I stop buying into the panic, stay in one place, and learn how to plan and build from there. So far so good!

    Thanks, Rod, great post.
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  • Profile picture of the author Zeus66
    Great post, Rod! This should be required reading for every newbie to WF. Giving up too quickly and flitting from one thing to the next without seeing any one of them through to the end have to be the 2 biggest reasons people never succeed in IM. This business appears deceptively easy to crack into. In reality, when you read all of those inspiring success stories, the author usually fails to mention (out of humility or laziness) how much work they really put into it - sometimes for years - before achieving the level of success they're reporting now.

    I think about all the courses and blueprints I've bought over the years without taking any action on most of them. It staggers me sometimes to think about it. But even that is part of the process for many of us. In a weird way, even that is a part of paying your dues. It takes that for some of us to finally see that we have to settle down, pick something, and WORK at it.

    John
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  • Profile picture of the author WritingMadwoman
    Originally Posted by Rod Cortez View Post

    I was so frustrated with the countless hours I had spent writing, reading, uploading, and then doing it all over again.

    Then I decided to take a break.

    I took a vacation away from it all, took a notebook with me (no computer), stayed in a decent hotel in Mexico and thought seriously what I should do next.

    Then it dawned on me. Quitting was easy. Most people quit and I did not want to be "most people". Then another thing dawned on me: I knew other people were making money, I just needed to find out what they were doing that I wasn't.
    Excellent post Rod! You revealed one of the best problem-solving techniques EVER (in my humble opinion) - remove your focus from the problem and open your mind to solutions. And there IS a solution to every problem if we just step back and make room for it in our heated, busy little minds.

    On a personal note, I'm so glad I have never considered quitting IM. To me, quitting equaled death. The death of my dreams, my freedom, my creativity, my life purpose (or what I felt was my purpose, that being creating products that truly help people improve their lives in some way). Quitting meant going back to a job I loathed, sapping my creative energy on tasks that meant nothing to me, and burning myself out while I lined someone else's pockets with more money than they were paying me.

    I've still got a long way before I reach my "ultimate" goals in IM, but I have made great progress so far and every day I get clearer and clearer on how to reach those goals eventually. I have no doubts that I will - but quitting will guarantee I won't.

    Great insights you shared here, thanks!

    Wendy
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    • Profile picture of the author jhiggins
      Great info, Rod. Success rarely comes overnight in this field. I've been plugging away at it and I'm very happy with where I am. However, it took time, lots of mistakes, and determination.

      Thanks for the boost.

      Jonathan
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    • Profile picture of the author Jeff Bronson
      Rod,

      You make some great points, sticking to one project at a time is very important and not giving up too soon. I've stuck with the same project since 2004, one ecommerce site, and the focus is slowly paying off. Taking a break to refocus and get your direction re-tweaked is one of the smartest things you can do.. as it's too easy to get caught up in the everyday tasks and not see the big picture and get overwhelmed.

      On the other hand it sometimes urks me when "business gurus" talk about how an "exit strategy" should always be part of the business plan. Maybe some people want to continue their present business indefinitely and expand it, rather than "flipping" it so to speak...... I wonder if some people confuse their exit strategy with plain ole' quitting?


      Originally Posted by WritingMadwoman View Post

      On a personal note, I'm so glad I have never considered quitting IM. To me, quitting equaled death. The death of my dreams, my freedom, my creativity, my life purpose (or what I felt was my purpose, that being creating products that truly help people improve their lives in some way). Quitting meant going back to a job I loathed, sapping my creative energy on tasks that meant nothing to me, and burning myself out while I lined someone else's pockets with more money than they were paying me.
      I share your sentiments exactly, quitting equals death. It sounds melodramatic to some, but the thought of being forced and tied down into the world of an energy sapping J-o-b is sickening, although I will still do that for a few months of the year sometimes to help with cash flow and inventory purchases.
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  • Profile picture of the author Lisa Gergets
    Excellent post, Rod!

    And John - WILDFIIIIIIRE!
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    • Profile picture of the author Zeus66
      Originally Posted by Lisa Gergets View Post

      And John - WILDFIIIIIIRE!
      I'm man enough to admit that song makes me tear up ever since I first heard it sitting in the dentist's office when I was about 8. Do you get the new one I've got down there now? It's pretty obscure.
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      • Profile picture of the author Lisa Gergets
        Originally Posted by Zeus66 View Post

        I'm man enough to admit that song makes me tear up ever since I first heard it sitting in the dentist's office when I was about 8. Do you get the new one I've got down there now? It's pretty obscure.
        ...there's a trapdoor in the sun...
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  • Profile picture of the author warfore
    Great post Rod! I'm a new grandfather with a very specific goal for IM that I plan to achieve this year. I still have not "broken the code" to great success but I don't plan on giving up. You're right in saying that quitting is easy. If you keep your goals in front of you it keeps you going. Thanks again for the post.
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    Regards,

    Tony

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    • Profile picture of the author joetheseo
      The more people that don't listen to your advice and go ahead and quit, the more money of us! Just kidding, but I did quit IM for 5 months one time.. and then when I saw one of my websites was on the front page of Google without touching it, I decided to make a strong comeback
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  • Profile picture of the author Anup Mahajan
    Greta share Rod. As I was reading through your post, I could identify the mistakes that I made during my initial years in IM. I would recommend every newbie to take a printout of your post and stick on their desks.

    Regards,
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  • Profile picture of the author Sparhawke
    It is also important to stick with an idea that you like and which is not going to fizzle out in a day or two.

    Telling people to stay focused and not to quit is one thing, but telling them not to quit period without qualifying what they should not quit is quite another.

    Quite a few people have quit in antiquity when they find that their niche is not equitable and being a quitter just for the sake of it is wrong, why not simply quit at quitting?

    Did ya follow all that? lol
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  • Profile picture of the author bonafide70
    Inspiring Post for the new year! Thanks Rod..yep, jumping from one thing to another certainly brings back memories!
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  • Profile picture of the author summer07
    Originally Posted by WritingMadwoman View Post

    ...On a personal note, I'm so glad I have never considered quitting IM. To me, quitting equaled death. The death of my dreams, my freedom, my creativity, my life purpose (or what I felt was my purpose, that being creating products that truly help people improve their lives in some way). Quitting meant going back to a job I loathed, sapping my creative energy on tasks that meant nothing to me, and burning myself out while I lined someone else's pockets with more money than they were paying me....

    Wendy
    Amen to all of that, Wendy!

    Originally Posted by Rod Cortez View Post

    ...2.)) No matter how you slice it, they are not treating this like a business. The focus on little or big money makers is VERY appealing. I know that I can hire someone to set up a few blogs for me, install some autoblogging plug-in, throw on some adsense, do some very basic keyword research, and over time I could pull in some decent dollars. People who treat this like a business are going to have websites that will pull in money for decades instead of becoming obsolete after a few months or a couple of years.

    3.)) They want it now. In other words, they don't any single project the attention it really deserves.
    Treating my sites like real businesses has been a game-changer for me. I realized that I was buying my 'guru' product purchases as if they were lottery tickets...hoping that with the next new product, I would score big. When I finally realized I was gambling instead of investing in my business, things turned around.

    Originally Posted by Rod Cortez View Post

    "I'm a friggen professional", I thought to myself, as I sat in my office in Long Beach, CA. It shouldn't be this hard.

    I was ready to quit.

    I was so frustrated with the countless hours I had spent writing, reading, uploading, and then doing it all over again.

    Then I decided to take a break....
    Taking regular breaks throughout the day is essential for me. I have to get up to walk around and spend at least 10 minutes away from the computer. When I took my breaks at the computer, I'd end up mindlessly surfing, hours passed, my real work didn't get done and I was exhausted. Now, I set timers for my breaks, get a lot more accomplished and feel much better, too.

    Thanks for the great post and a welcome shot of inspiration. Happy New Year!
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  • Profile picture of the author Demond Jackson
    Rod, thanks for the post. I am not as successful as I'd like to be, but I resolved long ago that I would not quit. I used to be the guy who bounced around from one great idea to the next. Now I'm just focusing on ONE thing and it is really beneficial. I am actually developing momentum and seeing results from my past actions. I appreciate you sharing this.

    Rod, you said:
    People who treat this like a business are going to have websites that will pull in money for decades instead of becoming obsolete after a few months or a couple of years.

    I must admit, I have not looked at my websites as being cash generators for the next 25 years. Having that kind of foresight makes you value and respect what you have even more.

    Thanks again.
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  • Profile picture of the author trevor75
    I think you hit the nail on the head....we ALL need to work smarter, not harder. Plus stay focused, pick one thing and keep at it till you triumph, the and only then move on to something else.
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  • Profile picture of the author KathleenHobbins
    So far my greatest success is that I haven't quit. I love doing IM. I can't wait until I turn a profit.

    I have both stuck with something unsuccessful for too long, and not stayed focus on things long enough. I'm working now on getting the balance right.

    Congrats to you, Rod, for your success and thanks for the encouraging post.
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    • Profile picture of the author Joe118
      Originally Posted by KathleenHobbins View Post

      So far my greatest success is that I haven't quit. I love doing IM. I can't wait until I turn a profit.

      I have both stuck with something unsuccessful for too long, and not stayed focus on things long enough. I'm working now on getting the balance right.

      Congrats to you, Rod, for your success and thanks for the encouraging post.
      Hi Kathleen

      You make an important point. There's a difference between 'not quitting' and 'sticking to your guns', i.e. keeping doing something unsuccessful. Balance is important, as you point out.

      You *will* turn a profit in 2010. We both know that. At least that's the attitude you should have
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  • Profile picture of the author dndoseller
    That is great to hear because I am still learning. When I set out to be a programmer 15 years ago it was a huge scary learning curve. Now I am doing it all over again in a new field and there are so many unknowns again.
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    • Profile picture of the author ddyk
      Rod,

      Great post. I agree with everything you shared. I'm not alone. I've actually "quit" several times --making up my mind that I'm just not cut out (or disciplined enough) to be a successful internet marketer.

      Quitting is easy. Indeed.

      Getting back in the saddle when all the negative internal "self speak" is telling you that you're only fooling yourself can be difficult. However, later for all that. I've made up my mind that 2010 will be my year to overcome "perceived" roadblocks, fears, learning curves and whatever else stands in the way of building a business online.

      I will post a success story something in 2010. I don't need a million dollars. But a couple hundred grand will do.... .

      kevin
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      • Profile picture of the author Rod Cortez
        Originally Posted by grrbtn1959 View Post

        I agree with you on that Rod, it was nearly 4 months before i made my first affiliate sale and then had 2 more sales within 24 hours. You have to keep trying, remember, You only fail if you do not try.
        And making that first sale was critical in building momentum. I don't remember which book I read it in, but it was a book about salesmanship and how important it was for your subconscious mind to experience that first sale because it made it easier to believe in what one was doing.

        Originally Posted by Zeus66 View Post

        ...............I think about all the courses and blueprints I've bought over the years without taking any action on most of them. It staggers me sometimes to think about it. But even that is part of the process for many of us. In a weird way, even that is a part of paying your dues. It takes that for some of us to finally see that we have to settle down, pick something, and WORK at it.

        John
        I was the same way during my first year. I bought so many things and implemented about 1% of what I read. In my specific situation I did it out of pure ego. I thought I knew a better, faster way because of my background. All I did was end up eating pavement!

        In hindsight I realize that I actually had to go through that period of "paying my dues". I would have never experienced the personal development I did if I had not. I know way too many people in IM that make a lot of money, but don't have the personal development and maturity to go along with it and the result is that they have a lot of money but aren't fulfilled. One guy told me at a seminar that he was "bored". How can life be boring?


        Originally Posted by WritingMadwoman View Post

        Excellent post Rod! You revealed one of the best problem-solving techniques EVER (in my humble opinion) - remove your focus from the problem and open your mind to solutions. And there IS a solution to every problem if we just step back and make room for it in our heated, busy little minds.

        On a personal note, I'm so glad I have never considered quitting IM. To me, quitting equaled death. The death of my dreams, my freedom, my creativity, my life purpose (or what I felt was my purpose, that being creating products that truly help people improve their lives in some way). Quitting meant going back to a job I loathed, sapping my creative energy on tasks that meant nothing to me, and burning myself out while I lined someone else's pockets with more money than they were paying me.

        I've still got a long way before I reach my "ultimate" goals in IM, but I have made great progress so far and every day I get clearer and clearer on how to reach those goals eventually. I have no doubts that I will - but quitting will guarantee I won't.

        Great insights you shared here, thanks!

        Wendy
        With that attitude Wendy, you will go far.

        Originally Posted by warfore View Post

        Great post Rod! I'm a new grandfather with a very specific goal for IM that I plan to achieve this year. I still have not "broken the code" to great success but I don't plan on giving up. You're right in saying that quitting is easy. If you keep your goals in front of you it keeps you going. Thanks again for the post.
        Congratulations on being a new grandfather, a bit different than being a daddy eh?

        I want to touch on what you wrote about keeping "your goals in front of you". I wrote down my goals and reviewed them every single day. I wrote them on an index card. Today that dirty, wrinkled index card is framed and right on the wall next to my desk. It always reminds me where I started and keeps me humble (most of the time anyway).

        Originally Posted by Lux_Arcana View Post

        ...............On the other hand it sometimes urks me when "business gurus" talk about how an "exit strategy" should always be part of the business plan. Maybe some people want to continue their present business indefinitely and expand it, rather than "flipping" it so to speak...... I wonder if some people confuse their exit strategy with plain ole' quitting?
        I just wanted to expound on that point. An exit strategy entails a whole lot more than just selling your site. From a financial planning perspective you want to ask tough questions such as: what will happen to your business if you become disabled? What if you die? What if you become really ill? For example, if I pass away I have left instructions for all the assets to be sold and to give certain percentages to charity and to my family. I think everyone needs to set up a basic exit strategy as part of their overall business plan. You can flesh it out later when your business starts pulling in more profits.

        Originally Posted by Daniel Brock View Post

        One thing that probably helped you during your 12 months of failure is that you were able to identify what exactly the profitable aspects of your business.

        Too many newbies think they need to learn web design, html, scripting, etc. to get started online. (that was me when I got started online like 7 years ago)

        In fact, all you need is a domain registration, some web hosting, and a wordpress blog and you are ready to roll.

        The good thing is, you now know what is profitable, and what is not. Worth 12 months of trial and error to figure it out? Certainly.
        Totally agree. The 12 months was totally worth it. It changed me, it humbled me, and it matured me. Even though one doesn't need to learn HTML or web design, I am very glad I did. It has allowed me to understand a lot of things. Besides, when I hired a web designer I could look at the coding and see if they were ripping me off or not. lol

        Originally Posted by summer07 View Post

        .......Taking regular breaks throughout the day is essential for me. I have to get up to walk around and spend at least 10 minutes away from the computer. When I took my breaks at the computer, I'd end up mindlessly surfing, hours passed, my real work didn't get done and I was exhausted. Now, I set timers for my breaks, get a lot more accomplished and feel much better, too.....
        Good point. I actually get more done by taking regular breaks. Usually I'll go for a walk, play tennis for an hour, or play pick up basketball. When I come back to my home office I am pumped and ready to go!

        It's also critical to take a break away from your IM enterprise if you're getting really frustrated. There's something to be said for taking a few days off (or longer), reassessing what you're doing (and not doing), and coming back with a whole new perspective. That really did it for me. It also doesn't hurt to eat some humble pie.


        Originally Posted by Demond Jackson View Post

        ......Rod, you said: People who treat this like a business are going to have websites that will pull in money for decades instead of becoming obsolete after a few months or a couple of years.

        I must admit, I have not looked at my websites as being cash generators for the next 25 years. Having that kind of foresight makes you value and respect what you have even more.

        Thanks again.
        When I sold my first website that had a 25,000 plus buyer list, I had no idea how much it was worth until I talked to a guy named Ed Dale. He inspired me to contact medium to large-sized corporations because they pay a huge premium for buyer lists. So all of my sites are focused on building digital assets such as buyer lists, products, patents (if applicable), etc. Also the amount of money you can make by licensing an idea or product or even a name can be staggering.

        The point I'm trying to make is that if you build a real business, with real assets (intangible or tangible), it's going to be making money over the long haul. Building a list of 25,000 or even 100,000 buyers may sound like a lot now, but it's really not that much over the years. I stop building little moneymakers quite some time ago and now focus on building businesses that will abe around for as long as I want them to be.

        Originally Posted by ddyk View Post

        Rod,

        Great post. I agree with everything you shared. I'm not alone. I've actually "quit" several times --making up my mind that I'm just not cut out (or disciplined enough) to be a successful internet marketer.

        Quitting is easy. Indeed.

        Getting back in the saddle when all the negative internal "self speak" is telling you that you're only fooling yourself can be difficult. However, later for all that. I've made up my mind that 2010 will be my year to overcome "perceived" roadblocks, fears, learning curves and whatever else stands in the way of building a business online.

        I will post a success story something in 2010. I don't need a million dollars. But a couple hundred grand will do.... .

        kevin
        Kevin, I'm going to hold you to that!

        RoD
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  • Profile picture of the author scrofford
    Originally Posted by Rod Cortez View Post

    Everyone,

    About a couple or more times a month you see a post made by someone who's been at this IM thing for a few months, a year, or several years and they're ready to quit. Of course, some of these aren't real cries for help and come with an ulterior motive. But some of them are genuine posts of frustration.

    I've reached out to some of these Warriors over the years, college students, single parents, grand parents......people from all walks of life. And most of them shared some very common traits. But before I get to that I just wanted to say quitting is easy. It's easy to quit when things get tough, especially if you've tried a lot of different things, bought some courses and discovered some of them were just a pile of crap. Some left out critical pieces to the puzzle, while others couldn't be bothered when you asked them a simple question (speaking from extensive experience here).

    There are several things that the Warriors I've talked to share in common:

    1.)) They jump around from one thing to the other too soon and/or too often. Everyone talks about staying focused and for good reason, being unfocused is one of the biggest reasons why people don't make it in this business.

    2.)) No matter how you slice it, they are not treating this like a business. The focus on little or big money makers is VERY appealing. I know that I can hire someone to set up a few blogs for me, install some autoblogging plug-in, throw on some adsense, do some very basic keyword research, and over time I could pull in some decent dollars, but that's a money-maker, not a business.

    People who treat this like a business are going to have websites that will pull in money for decades instead of becoming obsolete after a few months or a couple of years.

    3.)) They want it now. In other words, they don't give any single project the attention it really deserves. (Edit: of course there are times when you do have to let a project go, but the majority of folks let the project go too early).

    4.)) They're not ready to make money. I know that sounds crazy, but some of the people I talked with either needed to grow up some or they needed to invest in some more education. For example, there are still people that jump into SEO, PPC, CPV, etc., try it, fail at it, then swear up and down that it doesn't "work". Usually it's because they didn't know what they were doing. (Edit: can you believe there are still people setting up PPC campaigns without tracking their keywords?).

    There's also something to be said about personal development (which could easily be it's own monster thread). Edit: I think it's critical for success......real success where it transcends dollars.

    I'm here to advise many of you that it's a new year and that you shouldn't quit. Here's one reason why and I hope it inspires some of you. I've got a short story about myself that I'd like to share.

    The year was 2000 and I had been at this IM thing for about 12 months. I taught myself HTML and basic web design because I thought that's what one had to do, I bought courses on how to build a website, how to market it, how to attract affiliates, and how to make the SEs happy. Yet I kept falling on my face (for the same reasons I just listed above).

    "I'm a friggen professional", I thought to myself, as I sat in my office in Long Beach, CA. "It shouldn't be this hard."

    At the time I had my own office as a financial planner. I thought because of my background that I would have an easy grasp of this new online endeavor. I was dead wrong. I treated it like a hobby.....if that. I worked a lot of hours and saw very little income (less than $100 a month).

    I was ready to quit.

    I was so frustrated with the countless hours I had spent writing, reading, uploading, and then doing it all over again.

    Then I decided to take a break.

    I took a vacation, away from it all, took a notebook with me (no computer), stayed in a decent hotel in Mexico, and thought seriously what I should do next.

    Then it dawned on me. Quitting was easy. Most people quit and I did not want to be "most people". Then another thing dawned on me: I knew other people were making money, I just needed to find out what they were doing that I wasn't.

    To make a really long, long story short, I'm glad I chose not to quit. I realized that I was jumping around way too much, I wasn't following the advice of my mentors, and above all else I was not spending enough time on activities that would make me money.

    In all the years that I've been here I've seen a lot of people quit, but I've also seen a lot of people grab the bull by the horns, focus, and made the decision to not let anything stand in their way.

    Sometimes taking a break, writing things down, and coming back with a fresh perspective is all you need.

    I sincerely hope this post keeps just one of you from quitting. I'm glad I didn't because it allowed me to leave my "j-o-b" in 2001 and I've never looked back. Anyone with the right desire, mindset, and action-orientation can do this. You really can. You've just got to be willing to pay the price.

    Happy New Year,

    Rod Cortez
    Awesome post Rod! This is very encouraging for me! The learning curve is huge and though I have made a little money, I really want this to be a business that will support my family and more.

    I am guilty of most of the things in your post, and this gives me the resolve to focus and get serious...more serious than I have been.
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  • Profile picture of the author juzanobo
    A very inspiring post.

    It is really good when you are too stubborn to quit.
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  • Profile picture of the author paulie888
    Awesome post, Rod! The part about sticking and focusing on one thing at a time really holds true in pretty much every case. I know it may sound really simplistic especially to newbies who think they need to learn this and do that and buy product x, but I cannot stress this highly enough. When I was first starting out in my IM career, I did exactly what you mentioned, and didn't make ANY headway for nearly a year. When I quit letting myself get overloaded with information (which led to futile half-stabs at maybe 10-15 methods at one time) and just focused on ONE thing and didn't give up for several weeks, THEN I started seeing results. All it takes is focused, consistent action on your business (this is NOT a hobby, as Rod mentions) and you will see results if you persevere and just remain patient for a while as your business builds up momentum.
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  • Profile picture of the author rapidscc
    Words of wisdom..Meant to be kept..so copied in my activities doc.

    I guess if anybody hasn't learned to focus yet then it means they
    haven't been to a "gun in your head" scenario..

    Funny thing is we only get to focus after going through that
    experience..sometimes it even requires going through it
    several times.

    All the best,
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    • Profile picture of the author Rod Cortez
      Folks, here's something to think about if you're thinking about quitting. About 2 years ago I started a content-based blog in a very competitive niche. There were a total of 11 affiliate products that were marketing on the site (not all at once, spread out over time). I hired a contractor to write one article per day and submit them to the following directories:

      EzineArticles.com
      Goarticles.com
      AssociatedContent.com
      Buzzle.com
      Articlebase.com
      Searchwarp.com
      IdeaMarketers.com

      That's 365 articles in year one, we had some hiccups in year two and had a little over 200 submitted, so that's 565 articles working hard for us.

      They did some very basic keyword research and they weren't allowed to do any back-linking, no submitting RSS feeds to any RSS directories, no posting to Web 2.0 properties, etc. Two years after this little experiment and the website is earning a cool $4,800 plus a month. Keep in mind that there's no adsense and though there was an opt-in form where we were building a list, the autoresponder series were only 7 e-mails, all sent during a 45 day period.

      This is just one simple project and shows that a little persistence and consistency goes a long way. Today you have services like Traffic Sage that you can use, you can use software like SENuke, you can use a service like Submit Your Article, etc. to really leverage your efforts. There are so many tools and opportunities today that didn't even exist 5 years ago.

      So if you're not making any $$$ after giving it a go, I suggest you read my original post again and take an honest hard look if you fall into any one of those categories. I'm not suggesting you just write an article a day and do what we did because there are far more effective ways to do article marketing today, I just wanted to make the point that there are other options to quitting.

      Good luck and remember, don't quit.......quitting is easy.

      RoD

      P.S. Here's a decent list of some article directories:

      List Of Top 50 Article Directories By Traffic, PageRank
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  • Profile picture of the author Eric Transue
    Great post Rod!

    Bouncing around from project to project was my biggest issue. Ever since I narrowed my focus things have taken off.
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  • Profile picture of the author luapzter
    yeap need to stay focus and start taking action. Most importantly take action.. Once you see you first dollars than you will get motivated to do more and leave the thought of quitting far behind
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    • Profile picture of the author workfromhomejobs
      Nice post. Anyhow I just wonder why by having some kind of pretty good writing skill you find it difficult to making it in IM before. Just take a look at the 'BIG' warrior. They all are excellent writer.

      IMO IM is playground for writers. They can destroy the IM world or make it a safe heaven. So for a start decide on your playground first. Different playground comes with different challenges. So all the best going thru your playground.

      Red
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  • Profile picture of the author lulu25
    Hey,

    Thanks for the post. It's good for someone like me who is new to Im. I enjoyed reading it.
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  • Profile picture of the author rogerbeta
    Thanks for your post, I think everybody in IM can related to all of your thoughts.
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  • Profile picture of the author prime777
    Hi Rod

    Thank you very much for sending me to your post here. Also thank you for replying to my thread "To Quit or not to quit that is the question"

    This is by far the most encouraging thing I have read since I have been wondering whether I am wasting time thinking that I could build and IM business.

    I have recently found a mentor and am now learning how this business really works. But after being at it for the better part of 5 years with minimal success I believe tiredness has set in. I think you are right when you said sometimes you need to take a break and come back with a fresh perspective.

    I was skeptical about posting that thread but now I am happy I did because it has give me an opportunity to get different views and perspectives on the idea of quitting as against staying the course.

    Thank you again this was certainly my inspiration for the day.
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  • Profile picture of the author macchiavelli
    quitting is not an option.
    I started when I was 16 and I am 20 now, still going strong...allot of people tell me go to college or go get a real job but I make more money them them in a year and barely perform the labour they do!

    Never give up on your dreams.

    My dream is to make $5 million a month in profits, dont ask me how im gonna do, but I just know that I will do it!
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  • Profile picture of the author jjwantmoney
    I know this sounds a bit crazy, but I don't see how one can not make money with internet marketing. It's probably the simpliest way to make money that I can think of. Everytime I hear someone say that they have tried marketing for years without any success just baffles me.

    All you really have to do is take a small amount of action, and soon the money will come to you with shocking ease. I used to look for the "magic bullet" to make money online. There is no magic bullet. The magic bullet is just learning what successful people do, do what they do and then collect cash.
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  • Profile picture of the author Rob Barbour
    Great post Rod!!

    Far too many people jump around and don't run a business - they're looking for the quick buck. I have several blogs related to helping people make money and I swear almost every other post reiterates "stay focused" and "treat it like a business".
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  • Profile picture of the author Biggy Fat
    Quitting is the easiest thing to do. But it is also the worst thing you can do. When you want to quit IM, think about what you want in life: Financial freedom, giving corporate America the finger/crotch chop, not having a boss breathe down your neck, and the ability to make the naysayers eat their words? Or do you want to work paycheck to paycheck, go on a virtually endless job hunt, having a potential mean boss stare you down, and the naysayers saying "I told you so"? You decide.
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  • Profile picture of the author Dennis Gaskill
    Good post, Rod. The part about almost quitting reminded me of a post I was going to start the other day but I got interrupted when someone stopped by and I never got back to it. You mentioned some of the things I was going to include, so I'll just mention one point that was going to be the central idea behind my thread (you saved me a lot of work, thanks!).

    Successful internet marketers are bigger than their problems. They have a can-do attitude and don't let setbacks stop them. They are confident they can find a solution to any problem, even if it takes a little time, so they get right to it.

    Unsuccessful internet marketers are smaller than their problems. They shrink back from them, stall rather than taking the problem on, ask others to tell them what to do instead researching the options available (it's okay to ask what your options are and collect information, just don't ask others to make your decisions for you), and yes, they quit when the road is uphill.

    What kind of marketer do you want to be? Are you bigger than your problems?
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    • Profile picture of the author sande
      I came in today to buy another magic bullet, I read this post and all changed. I have been working on a blog and the month is ending and not anywhere near my small monetary goal-so today I decided to come back and see if I can get another magic to use to at least make money before the end of the month. I have read this post and now I go back to work. Thank you.
      Grace
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    • Profile picture of the author Dunder
      Originally Posted by Dennis Gaskill View Post

      Good post, Rod. The part about almost quitting reminded me of a post I was going to start the other day but I got interrupted when someone stopped by and I never got back to it. You mentioned some of the things I was going to include, so I'll just mention one point that was going to be the central idea behind my thread (you saved me a lot of work, thanks!).

      Successful internet marketers are bigger than their problems. They have a can-do attitude and don't let setbacks stop them. They are confident they can find a solution to any problem, even if it takes a little time, so they get right to it.

      Unsuccessful internet marketers are smaller than their problems. They shrink back from them, stall rather than taking the problem on, ask others to tell them what to do instead researching the options available (it's okay to ask what your options are and collect information, just don't ask others to make your decisions for you), and yes, they quit when the road is uphill.

      What kind of marketer do you want to be? Are you bigger than your problems?
      Dennis,

      That is a great follow-on from the original post.

      I'm keeping a copy fo that and the original post to keep inspiring me.
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  • Profile picture of the author TimG
    Rod,
    So glad to see you post this and it is very true and it especially hits home with me having gone through the ups and downs as an Internet Marketer. I whole-heartedly support the do not quit attitude because if you stick with this business and put your nose to the grind stone you can and will succeed.

    Many people don't know this but about 6 years ago I was making bank with PPC (specifically adwords). During that time I was selling upwards of 15 satellite dishes a day with a commssion of $75 for each dish and just crushing the cell phone market.

    It was exciting times and the money was flowing and I thought I would get fancy and create a script that would log into my adwords account in order to change my bid amounts in order to save some of my time. Little did I know at the time but Google hates automated scripts logging into your adwords account and the net result was a lifetime ban from adwords and the loss of thousands of dollars a day. A powerful and costly mistake to learn.

    I was crushed but not defeated and determined to find a way to drive traffic without using PPC. That's when I found article marketing and what a life changing find it was for me.

    I wish I could tell you everything was smooth after that because although things were starting to pick up again in a rapid and profitable manner I still found a way to stumble every so often when I hit a speed bump that should have destroyed my online business but in reality it only fueled my desire to succeed.

    I'm talking about events such as:

    1 - Having a site that was making $3000 a month get deindexed and go down to making $300 a month when I added mirror content to it.

    2 - Losing almost 200 domain names when Registerfly decided to screw all of its customers. The net result was an instant loss of thousands of monthly adsense dollars.

    3 - Watching my main hard drive crash and than realizing that I never followed the advice we all preach about backing up our data - Again, another stupid but painful lesson to learn from.

    And that is just a few of the bad times because there have been other events with some even more painful to deal with because watching your entire online income get wiped out from a single action can be devasting but,..........and this is a huge but.....the beauty about Internet Marketing is you can recover so long as you don't quit because there are so many avenues to earn from.

    Get banned from adwords, than use another PPC company or article marketing.

    Lose your adsense account, than become a CPA master or an affiliate marketer master or a PLR master or a list building master or create your own line of products.

    Getting fired from a physical job sucks and in this economy it can be difficult to rebound from that horrible event. But if you get stuck in one aspect of Internet Marketing you can quickly recover in another aspect.

    Making the first million is the hardest and even if you lose it all it is much easier to make it all back again because you knwo what needs to be done.

    Again, not wanting to steal your thunder but felt compelled to make this thread the first thread I post in after being away for several months due to one of those drastic events taking place with my online business.

    Never, Ever Give Up!!

    Respectfully,
    Tim
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  • Profile picture of the author Mike Long
    Have to chime in here too...

    Tim makes a great point that it's not just newbie's that should be listening to Rod's advice. Even us "grizzled old veterans" can go through highs and lows, experience peaks and valleys, and question whether or not they really want to continue.

    My experience mirrors Tim's in many ways. I've had $14,000 months and $500 months. I've gone from $1,200 in one day selling one product to selling ZERO less than 2 weeks later when Google decided to re-rate my Quality Score, and I lost over 90% of my traffic instantly. I've had unscrupulous marketers flat out steal from me. I've gone from $400 Adsense days to nothing.

    Needless to say, I've had every reason (and opportunity) in the world to give up. To quit. To chuck it all and go back to a "joe job".

    But I'm still here.

    Still fighting.

    Always tweaking, testing, building. Working on the next thing.

    And let me tell you something....I've learned 10 times more from my failures than I have from my successes.

    There is money out there. It's not as easy as it used to be, and things are constantly changing and shifting. And keeping up is essential.

    But there are some true gems that have been talked about in this thread. Rod brought up a huge one. Get serious about looking at this as a business.

    Think you do? Check again. There was a time when I was certain that I was treating it like a business, and not a money maker.

    But I was still wrong.

    It's less about what you do each day, and more about your mindset. It needs to be treated like any other offline business created in the past 100 years.

    Have dreams of working an hour or two a day and rolling in easy money?

    Forget it.

    An entrepreneur starting an offline business has to work like hell at it for a considerable period of time for little to no pay before their hard work begins to pay off.

    An online business is no longer any different.

    Get your mind right. Focus. Pick one single strategy/approach and get really, really good at it. Build something new within your focus every single day. Make sure that you do at least one thing every day that moves you closer to your goals.

    It's possible. You can do it. You have what it takes. Keep pushing.

    ~Mike
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  • Profile picture of the author peakperformer
    Great post there my friend! i really agree with you...

    IM shouldn't be traeted like a hobby or get-rich-quick fad, it should be seen as a long term business where one builds it up from the basics!

    Thanks again for the wonderful post, it reinspires me to keep going and not be one of those average people- quit too soon! Yupp, quiting is easy, anyone can do that.. but to stay on and persist is the attitude of the true winners.
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  • Profile picture of the author Jillthetoolgirl
    Thanks that is just what i needed to hear!
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  • Profile picture of the author TimG
    Mike,
    That's a great post which also lends more credability to the whole meaning behind this thread. Very inspirational and another kick in the butt after Rod's post did the initial eye-opening.

    You mention treating this like a business and not just a money maker, sadly that is where I went wrong for several years as I truly did get lazy from all the adsense income that was passively generated.

    It erased the fire and drive I had when I first started which brings up another valuable learning point. Never get too caught up in yourself and your business so much so, that you lose sight of what your initial objectives were. It becomes far to easy to lose sight of your goals when the cash starts fowing in at a rapid rate.

    Tim
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  • Profile picture of the author newton
    Great post Rod

    You're right, the majority of people will always look for the easy option.

    If that is quitting, then that is what they do...

    If that is buying another WSO, instead of acting on the 20 or so they already have, then that is what they do...

    If that is thinking every successful online business person has a secret magic button that they push to get rich and want one themselves, they will continue to look for it...

    I think the key is to realise that even though a LOT of money CAN be earned online, it's still a BUSINESS. And as such has to be treated like one.

    I've had my own fair share of ups and downs, just like anyone else. But the day you say to yourself "I'm not going to be like everyone else" just like you did, that's the day you will start making wise decisions and shaping your business for the future.

    Tony
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  • Profile picture of the author Dachcode
    Your post is really helpful. I really wish I wont give up. I'm new at this IM stuff and very curious to improve..I read lot of stuff and am getting confused..would appreciate sincere help. Tnx for sharing ur experience. Just wish one day I'll tell a story just like urs. >>>
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  • Profile picture of the author advestiments12
    A words of encouragement worth thousand of buck!

    i wil always keep your words
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  • Profile picture of the author entrepreneurjay
    Awesome post very inspirational. If your thinking about quitting just start an Email list, I guarantee you will change your mind very quickly. Nice topic....
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  • Profile picture of the author Ryan700
    Originally Posted by Rod Cortez View Post


    Then I decided to take a break.

    I took a vacation, away from it all, took a notebook with me (no computer), stayed in a decent hotel in Mexico, and thought seriously what I should do next.

    Then it dawned on me. Quitting was easy. Most people quit and I did not want to be "most people".
    Rod Cortez
    I had the same thought. And then I got MAD!

    I was pissed that I only had 20-something bucks in my adsense account for the last 12 months. Nothing was clicking. Maybe I was doing something wrong. I know I was jumping from one thing to the other and downloading a lot of ebooks from people who I've opted into their lists. But something I did a while ago did have some success even though I didn't make any money at it. So I took that and combined it with some other ideas that I learned from some of the people here and today my traffic doubled on one of my blogs and it was so easy to do.

    Sometimes you just have to learn from your mistakes, take ideas from other people and put together something of your own.
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  • Profile picture of the author hushy
    Yeah I have been doing IM for a about a year. I have bounced around a few times. But you are 100% correct. The problem is Quitting is easy.

    Some of the problems I have is that when getting people in IM they think 6 months and WADS of cash. They don't take into account that it may take a couple of years to start seeing any real money.
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  • Profile picture of the author Darren Hodgson
    Great post, very inspiring, remember there is only one way to fail at anything in life and that's to quit. If you knock on enough doors one day someones gonna answer.

    Almost everything metioned in this forum 'works', pick 2 areas of focus and keep at them until you have them down, only then should you move on to another area. Another point on focus, the amateur practices until they get it right and the professional practices until they never get it wrong.
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    • Profile picture of the author feiyin85
      Hi Rod,

      Great post on don't quit.I am at my starting phase on my blog and I find it really true to keep moving forward and never ever think of quitting as an excuse.

      There is a saying by Vince Lombardi - "Winners never quit and quitter never win!"

      Regards,
      Vincent
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  • Profile picture of the author tcro58
    This post and the comments were a very encouraging read for me ..thanks and best success to all!
    Tony C

    "Effort only fully releases its reward after a person refuses to quit" -Napoleon Hill
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  • Profile picture of the author nerdy88
    Thank you for that! It is a way to see wheree and how we go wrong and are at times too quick to back down! I think the satisfaction of accomplishing something is truly worth it! Too many brothers and sisters are skeptical of their own success but we deserve to achieve accordingly! Don't expect to win if you spend your time thinking of losing instead of doing the things that make you rise!
    This is inspirational!
    Bless you
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