50% refund rate on CB product...

can you give a bit of info about the topic of the product and its pricing?

Doesn't look good. It seems they click, but read the letter and bail. 14% that click on the hoplink go to the order page, but something there keeps them from the sale. Those that buy want a refund by 50%.

Perhaps the stats are not enough volume to make a conclusion, but it doesn't look like the ideal product.

There are several things that will influence this here:

1. The price of the product. The higher the price, the more likely the owner will receive refunds.

2. The sales letter. If you own a copy of the product, compare it to the sales letter to see if there's any hype or if the product actually delivers.

I would suggest that rather than driving traffic directly to the merchant site that you try driving traffic to a squeeze page. Create an autoresponder and include articles on the specific topic, as well as product reviews for this product and maybe another two products on the topic.

Kelly Stone in "Squidoo Queen" says that you can create a graphic that looks like a sign up form and include it in your lens using simple HTML. Visitors will see it and click on it to join your list.

Another thing you may want to try is a split test, which is something you can even do with an affiliate product.

Create a presell page. (You may want to update or rewrite your Squidoo lens for this.)

Send traffic through the presell page as well as straight to the sales letter and then compare your results.

You can use a split test script or use a code at the end of your Clickbank link to tell you where that the click came from your presell page. You could also have different Clickbank accounts. That's actually the easiest way.

I agree with Alexa. It is a small sample, and usually too small, but at the same time, may serve as a warning to find a better product to use on your topic.

The biggest reason for building a list is to lead in with a low cost product to get visitors to buy, as well as trust you. Once you build a relationship, then you can sell progressively more expensive products as you build credibility.

Just my opinion. Jinger

I would dump any product that had a 50% refund rate. I don't want to be known for selling stuff that people hate.

Have you got the product name in your title/url? If not, my suggestion is to change the clickable link to another offer and see if that does better.

Or if the title/url is about that product do a review of another product before the one you have presently, and then show the present offer below it. See which does better.

If at all possible, capture email addresses. Aweber has a 30 day trial offer. Then you can follow up with more offers.

Jeannie

Shane - have you actually used the product? You should be able to tell us if it's good or crap.

Clickbank is the worst for high refund rates. They make it too easy.

I'm not making any judgments about your work here, but one thing to consider is how you're pre-selling the product. If you are creating expectations in your pre-sell that aren't being met by the product, the refund rate will be high for you, but others may not have a 50% refund rate. Would Clickbank even allow a product with a 50% refund rate to continue to be marketed through them?

Anyway, if you think your pre-sell is good, then rather than give up the lens, maybe you can find another product to recommend in place of the one you're currently recommending.

You need at least 1000 hops to adaquately determine any products performance. I remember when I first started on clickbank I sold my 1st 4 that hit the order submit button. Then I started to see order submits but no sales. Later I found out it was normal through clickbank. Things can be coincidental if there aren't high enough numbers to justifiably test that product. But, if you have tested at least 1000 hops and you get anything higher than a 20% refund rate, you should definatlely ditch the product.

2.8% conversions (6/214) is not bad at all. Even with 50% refunds at (3/214) 1.4%, you're doing okay, although your Squidoo presell might need a touch up.

31 order page views and 6 sales? This might be because the price of the product is not displayed on the salespage, and prospects are clicking the buy now button to see the price?

Hard to comment without seeing anything or knowing the niche. It's amazing how conversion rates jump significantly across different niches.

A few things that might help your refund rate w/o seeing your Squidoo Lens

1. Review your Squidoo copy - are you making claims in it about the product that are untrue?

2. Review the vendor page again - are THEY making outrageous claims? Is there an alternative product you can promote instead? ClickBank usually has at least a few vendors in each niche.

1. You will not have problems as an affiliate.

2. With only 6 sales you cannot get a clear picture of what an overall refund date on the product is.

3. Your refund rate may be high because of how you promote the product. If you overstate what the product does, this may be the reason you are getting this refund rate. Also, check your squidoo lens in google keyword tool to find out what keywords it triggers. Copy and paste your URL in the box and find out if your lens triggers words such as 'free', 'torrent', etc.

4. As an affiliate, you can contact the vendor directly.

Hi guys

the problem can often arise with clickbank.com because more and more people are now aware that they always refund. So these three people could each have planned to refund before they had even downloaded the product.

I would give it a bit longer as its only had six sales and try and contact the owner.

kind regards


sam
X

I tend to agree with the people about waiting for a larger sample size of customers before deciding that the refund rate is terrible on this product that you're promoting. 6 sales is far too small a sample to base a decision on, and I think you should wait to see what happens after 20-40 sales. You're getting slightly under a 3% conversion rate, which is not too bad (but not great either), but you need to see whether the refunds taper off (in terms of percentage) after selling 20 or more copies of this product.

My friend, even with only 6 sales you can almost be sure that this product is trouble. I'd stop promoting it right away, before you get too emotionally attached to the campaign...