Product Launch Formula vs Sales Letter

WealthWithin · 01-05-2010, 03:02 PM

Just wanna get some feedback on these 2 methods.

Let's say there's a product with 1% conversion with regular sales letter. ($100 range)

How much of an conversion improvement would you see by converting to a 'Product Launch Formula'?

I know, there are so many factors involved in the end result, but I'm looking for a general average figure.

Thanks.

Ken Preuss · 01-05-2010, 05:21 PM

Answer: there is no average conversion figure between the two. Nor is there an average conversion figure within each of them individually.

I've had sales pages convert at 36%... and I've had sales pages convert at less than .05%

I've been involved with launches that converted at over 20% and ones that converted less than 2%.

In my experience, the two main factors that affect sales conversions (no matter the deliver method) are as follows:

Message-to-Market Match: Simply put, does the message and purpose of the product MATCH the wants, needs and conversations of the market. The closer the message-to-market match, the higher the sales conversions.

Value Proposition: Does the value the product delivers in solving their problems FAR outweigh the dollar value the customer is paying? The higher the value proposition, the higher the sales conversions.

(Note the difference between perceived value proposition and actual value proposition. One happens on the marketing side, the other on the delivery side. BOTH need to be high for great sales conversions to happen and stick.)

You can choose any delivery method you want (sales page, full-blown product launch, etc.) AND screw a lot of it up... but if you get the above two things right you will still covert far better than the averager IM'er.

Dat dair is a promise.

Ken

Jacer · 01-05-2010, 05:56 PM

I think you are looking at this the wrong way. Using the product launch method will almost always give you a better conversion rate on your sales page when compared to PPC, social media, and other traffic. A good comparison is making cold calls and then sales calls to someone you have a relationship with(like previous customers). The sale is much easier when you already have a foot in the door or when the potential buyer knows you or your product/service.

The objective of a Product Launch is to build a relationship, identify and overcome the objections, and get the visitor as hot as possible for purchase. You will find that when you use this process, the folks who have been pre-sold through the pre-launch process are just scrolling down the sales letter to hit the purchase button. They may read it, they may not. The point is that most have already made their purchase decision before visiting because of what they read/saw in the launch process.

If you would like more info on Product Launches, PM me.

x3xsolxdierx3x · 01-05-2010, 06:00 PM

Quote:

Originally Posted by Jacer

I think you are looking at this the wrong way. Using the product launch method will almost always give you a better conversion rate on your sales page when compared to PPC, social media, and other traffic. A good comparison is making cold calls and then sales calls to someone you have a relationship with(like previous customers). The sale is much easier when you already have a foot in the door or when the potential buyer knows you or your product/service.

The objective of a Product Launch is to build a relationship, identify and overcome the objections, and get the visitor as hot as possible for purchase. You will find that when you use this process, the folks who have been pre-sold through the pre-launch process are just scrolling down the sales letter to hit the purchase button. They may read it, they may not. The point is that most have already made their purchase decision before visiting because of what they read/saw in the launch process.

If you would like more info on Product Launches, PM me.

This is a beautiful thing if you can pull it off.

SageSound · 01-05-2010, 06:30 PM

Quote:

Originally Posted by x3xsolxdierx3x

This is a beautiful thing if you can pull it off.

That's pretty much what Product Launch Formula is all about.

Jacer · 01-05-2010, 06:46 PM

Quote:

Originally Posted by x3xsolxdierx3x

This is a beautiful thing if you can pull it off.

Quote:

Originally Posted by SageSound

That's pretty much what Product Launch Formula is all about.

Exactly. You can't imagine the power of The Product Launch Formula until you see it in action!

01-05-2010, 03:02 PM	#1
WealthWithin HyperActive Warrior War Room Member Join Date: Oct 2009 Posts: 303 Thanks: 95 Thanked 26 Times in 21 Posts	Product Launch Formula vs Sales Letter - Conversion Rate? Just wanna get some feedback on these 2 methods. Let's say there's a product with 1% conversion with regular sales letter. ($100 range) How much of an conversion improvement would you see by converting to a 'Product Launch Formula'? I know, there are so many factors involved in the end result, but I'm looking for a general average figure. Thanks.

01-05-2010, 05:21 PM	#2
Ken Preuss aka KRAZY KEN War Room Member Join Date: Jul 2006 Posts: 627 Thanks: 130 Thanked 577 Times in 101 Posts Social Networking	Re: Product Launch Formula vs Sales Letter - Conversion Rate? Answer: there is no average conversion figure between the two. Nor is there an average conversion figure within each of them individually. I've had sales pages convert at 36%... and I've had sales pages convert at less than .05% I've been involved with launches that converted at over 20% and ones that converted less than 2%. In my experience, the two main factors that affect sales conversions (no matter the deliver method) are as follows: Message-to-Market Match: Simply put, does the message and purpose of the product MATCH the wants, needs and conversations of the market. The closer the message-to-market match, the higher the sales conversions. Value Proposition: Does the value the product delivers in solving their problems FAR outweigh the dollar value the customer is paying? The higher the value proposition, the higher the sales conversions. (Note the difference between perceived value proposition and actual value proposition. One happens on the marketing side, the other on the delivery side. BOTH need to be high for great sales conversions to happen and stick.) You can choose any delivery method you want (sales page, full-blown product launch, etc.) AND screw a lot of it up... but if you get the above two things right you will still covert far better than the averager IM'er. Dat dair is a promise. Ken
	Coming soon for all you IM junkies... The Internet Daily Show A Secret to Success: Making serious money online or offline is not complex unto itself - we're the ones who complicate it. Simply sell them what they are already buying.

01-05-2010, 05:56 PM	#3
Jacer Offline Marketer War Room Member Join Date: Sep 2009 Posts: 501 Thanks: 59 Thanked 123 Times in 78 Posts Contact Info	Re: Product Launch Formula vs Sales Letter - Conversion Rate? I think you are looking at this the wrong way. Using the product launch method will almost always give you a better conversion rate on your sales page when compared to PPC, social media, and other traffic. A good comparison is making cold calls and then sales calls to someone you have a relationship with(like previous customers). The sale is much easier when you already have a foot in the door or when the potential buyer knows you or your product/service. The objective of a Product Launch is to build a relationship, identify and overcome the objections, and get the visitor as hot as possible for purchase. You will find that when you use this process, the folks who have been pre-sold through the pre-launch process are just scrolling down the sales letter to hit the purchase button. They may read it, they may not. The point is that most have already made their purchase decision before visiting because of what they read/saw in the launch process. If you would like more info on Product Launches, PM me.