Your Sales Page

Desmond Ong · 01-06-2010, 10:30 AM

Hi folks,

I'm just asking some opinions here.

Which do you think will convert better -- sales page with those fancy banners and footer...or just the old-school, plain, no header and no footer sales page?

SeanSupplee · 01-06-2010, 10:33 AM

Depends on your audience, if they are people from the warrior forum and other like minded people then flashy.

If they are your every day search engine traffic in many cases a generic blog does better then some hyped up flash sales page.

KarlWarren · 01-06-2010, 10:38 AM

One word...

TEST.

You will never know for yourself unless you test and tweak aspects.

Each site, niche, list, audience is different and will respond to different stimuli.

Kindest regards,
Karl.

willyboy104 · 01-06-2010, 10:40 AM

I believe it depends on the market if it is making money online or anything money orientated then fancy designs work best I would say (opinion only).

However if its the health sector or fitness sector then it would be up to testing however I would guess that it would not be a major playing factor like it would be with the MMO section or investment section.

Just my op...

Asher · 01-06-2010, 10:47 AM

Personally, I think a designed sales page increases
STICK RATE which in turn, possibly helps the conversion
rate because people stick around longer to read.

Then again, because pictures speak a thousand
words... a bad design could also just as quickly
cause people to leave.

As Karl stated... test. But in his case, for his
graphics, I say... test with his graphics.

He's the ecover ninja!

Asher

KarlWarren · 01-06-2010, 10:54 AM

I'm going to elaborate on this...

I make my living designing sales-page graphics, however, I am going to say something nobody would expect me to say...

GRAPHICS WILL NOT SELL YOUR PRODUCT.

They *can* be one factor which *could* affect conversions...
Sometimes adversely.

Good copy, a valuable offer, the way you present the offer, your reputation all play a part in the marketing mix too.

You can have the ugliest salespage and the best copy - and sell bucketloads.
You can have the best looking sales page and the poorest copy - and sell nothing.

You could even find, that if you made your ugly salespage in the above example prettier (with graphics) that you damage conversions...

Or, you could increase them.
Which is why I say test.

[EDIT] To add the following...

This is why, if your budget allows it, you should consider different designs...

A lot of the top-flight marketers will try this, instead of sticking with one designer - they will commission various designs and run them through a split-testing script, eventually settling on the design which converts the best.

Kindest regards,
Karl.

rapidscc · 01-06-2010, 11:02 AM

Hey Desmond

I once saw a video by warriors Jason Parker and Lance T.

I think the test they made showed that the "minimalist design"
converts more than the "bare" and the "High-end" design..

I'm not so sure about the exact details..but if I can remember it
right, it's goes something like that..

Also I'm not sure if that will work across the board.

All the best,

Chris Kent · 01-06-2010, 11:58 AM

As Karl says, you have to test.

Recently I've moved away from all the fancy graphics and wotnot. Look at Steve Wagenheim's sales letters, they are just simply ones with no graphics.

Look at this, one of the best selling products on Clickbank:

NATURAL CURE YEAST INFECTION, yeast infection treatment, yeast infection symptoms, cause of yeast infection, yeast infection pictures, yeast infection pics

jerem · 01-06-2010, 12:02 PM

Really if it is only one page it is easy to test making both pages and see what works the best. I must admit that I had more luck with simple pages but I know some folks that love page to be all flash and animation and that works for them much better. cheers and hopefully you get many sales

MichaelHiles · 01-06-2010, 02:54 PM

The answer is test.

This is an interesting study.

http://www.marketingexperiments.com/improving-website-conversion/claritytrumpspersuasion.html

Desmond Ong · 01-07-2010, 02:15 AM

Personally, I think image around your sales copy can be distracting.

About 70% of my sales pages right now are just white page with simple sales copy (with some highlights and colors and bolds) because I was so lazy to deal with web designers.

I'm asking this because I want to know from those who have tested this.

01-06-2010, 10:30 AM	#1
Desmond Ong Caffeinated Warrior War Room Member Join Date: Nov 2008 Location: Nebraska Posts: 826 Thanks: 124 Thanked 75 Times in 49 Posts Social Networking Contact Info	Your Sales Page - Designed Or Just A Simple Ugly Page? Hi folks, I'm just asking some opinions here. Which do you think will convert better -- sales page with those fancy banners and footer...or just the old-school, plain, no header and no footer sales page?
	EPIC AWESOMENESS ==> My Blog. Duh.

01-06-2010, 10:33 AM	#2
SeanSupplee Traffic Generation War Room Member Join Date: Sep 2008 Location: USA, PA Posts: 943 Blog Entries: 2 Thanks: 56 Thanked 122 Times in 100 Posts Social Networking Contact Info	Re: Your Sales Page - Designed Or Just A Simple Ugly Page? Depends on your audience, if they are people from the warrior forum and other like minded people then flashy. If they are your every day search engine traffic in many cases a generic blog does better then some hyped up flash sales page.
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01-06-2010, 10:38 AM	#3
KarlWarren www.eCoverNinja.com War Room Member Join Date: Nov 2006 Location: United Kingdom. Posts: 5,988 Blog Entries: 1 Thanks: 186 Thanked 470 Times in 206 Posts Social Networking Contact Info	Re: Your Sales Page - Designed Or Just A Simple Ugly Page? One word... TEST. You will never know for yourself unless you test and tweak aspects. Each site, niche, list, audience is different and will respond to different stimuli. Kindest regards, Karl.
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01-06-2010, 10:40 AM	#4
willyboy104 SEO & PLR Guru War Room Member Join Date: Apr 2009 Location: London, Manchester, UK Posts: 774 Thanks: 281 Thanked 113 Times in 55 Posts Social Networking Contact Info	Re: Your Sales Page - Designed Or Just A Simple Ugly Page? I believe it depends on the market if it is making money online or anything money orientated then fancy designs work best I would say (opinion only). However if its the health sector or fitness sector then it would be up to testing however I would guess that it would not be a major playing factor like it would be with the MMO section or investment section. Just my op...
	Sticky PLR - Quality, Affordable PLR Coming Soon Grab You Free PLR Health Articles Now 4 Articles Per Month ***Market Samurai - No.1 Online Marketing Software - Read Review***

01-06-2010, 10:47 AM	#5
Asher SG Lurker Warrior War Room Member Join Date: Jul 2008 Location: Singapore. Posts: 1,714 Blog Entries: 68 Thanks: 487 Thanked 280 Times in 159 Posts Social Networking Contact Info	Re: Your Sales Page - Designed Or Just A Simple Ugly Page? Personally, I think a designed sales page increases STICK RATE which in turn, possibly helps the conversion rate because people stick around longer to read. Then again, because pictures speak a thousand words... a bad design could also just as quickly cause people to leave. As Karl stated... test. But in his case, for his graphics, I say... test with his graphics. He's the ecover ninja! Asher
	AsherAw.com \| How To Make Your First $1,000 In Online Income Cash

01-06-2010, 10:54 AM	#6
KarlWarren www.eCoverNinja.com War Room Member Join Date: Nov 2006 Location: United Kingdom. Posts: 5,988 Blog Entries: 1 Thanks: 186 Thanked 470 Times in 206 Posts Social Networking Contact Info	Re: Your Sales Page - Designed Or Just A Simple Ugly Page? I'm going to elaborate on this... I make my living designing sales-page graphics, however, I am going to say something nobody would expect me to say... GRAPHICS WILL NOT SELL YOUR PRODUCT. They can be one factor which could affect conversions... Sometimes adversely. Good copy, a valuable offer, the way you present the offer, your reputation all play a part in the marketing mix too. You can have the ugliest salespage and the best copy - and sell bucketloads. You can have the best looking sales page and the poorest copy - and sell nothing. You could even find, that if you made your ugly salespage in the above example prettier (with graphics) that you damage conversions... Or, you could increase them. Which is why I say test. [EDIT] To add the following... This is why, if your budget allows it, you should consider different designs... A lot of the top-flight marketers will try this, instead of sticking with one designer - they will commission various designs and run them through a split-testing script, eventually settling on the design which converts the best. Kindest regards, Karl.

01-06-2010, 11:02 AM	#7
rapidscc Senior Warrior Member War Room Member Join Date: Sep 2008 Location: Sunny Philippines Posts: 1,682 Blog Entries: 26 Thanks: 462 Thanked 213 Times in 164 Posts Social Networking Contact Info	Re: Your Sales Page - Designed Or Just A Simple Ugly Page? Hey Desmond I once saw a video by warriors Jason Parker and Lance T. I think the test they made showed that the "minimalist design" converts more than the "bare" and the "High-end" design.. I'm not so sure about the exact details..but if I can remember it right, it's goes something like that.. Also I'm not sure if that will work across the board. All the best,
	Raul Omar Diaz Cooking Up Something Big!

01-06-2010, 11:58 AM	#8
Chris Kent BetterPLR.com War Room Member Join Date: Jan 2009 Posts: 3,838 Blog Entries: 48 Thanks: 150 Thanked 957 Times in 477 Posts	Re: Your Sales Page - Designed Or Just A Simple Ugly Page? As Karl says, you have to test. Recently I've moved away from all the fancy graphics and wotnot. Look at Steve Wagenheim's sales letters, they are just simply ones with no graphics. Look at this, one of the best selling products on Clickbank: NATURAL CURE YEAST INFECTION, yeast infection treatment, yeast infection symptoms, cause of yeast infection, yeast infection pictures, yeast infection pics
	FREE Report: My Personal Secrets For Getting Hundreds Of New Subscribers Every Day - Even In Non-Internet Marketing Niches! FREE Health PLR Articles - do what you want, even give 'em away to your list!

01-06-2010, 12:02 PM	#9
jerem Active Warrior Join Date: Dec 2009 Location: Canada Posts: 78 Thanks: 0 Thanked 3 Times in 3 Posts	Re: Your Sales Page - Designed Or Just A Simple Ugly Page? Really if it is only one page it is easy to test making both pages and see what works the best. I must admit that I had more luck with simple pages but I know some folks that love page to be all flash and animation and that works for them much better. cheers and hopefully you get many sales

01-06-2010, 02:54 PM	#10
MichaelHiles Battle Scarred Warrior War Room Member Join Date: Feb 2009 Posts: 2,563 Thanks: 665 Thanked 1,780 Times in 744 Posts Social Networking	Re: Your Sales Page - Designed Or Just A Simple Ugly Page? The answer is test. This is an interesting study. http://www.marketingexperiments.com/improving-website-conversion/claritytrumpspersuasion.html
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01-07-2010, 02:15 AM	#11
Desmond Ong Caffeinated Warrior War Room Member Join Date: Nov 2008 Location: Nebraska Posts: 826 Thanks: 124 Thanked 75 Times in 49 Posts Social Networking Contact Info	Re: Your Sales Page - Designed Or Just A Simple Ugly Page? Personally, I think image around your sales copy can be distracting. About 70% of my sales pages right now are just white page with simple sales copy (with some highlights and colors and bolds) because I was so lazy to deal with web designers. I'm asking this because I want to know from those who have tested this.
	EPIC AWESOMENESS ==> My Blog. Duh.