OK, I've taken all of your advice and...

73 replies
...cleaned up my wife's site a little bit. I even put a picture of her out there on the about us page. I think I might be ready to go affiliates, but wanted to ask for all of your input on how the site looks now. You can see the site at Tabbiglass.com. Let me know what you think!
#advice
  • Profile picture of the author Teresa Coppes
    I like it but the header could use just a bit more "pop". I don't know what but that was the first thing I thought of. Otherwise, I like that it's a nice clean site. And btw, you have a beautiful and creative wife. Kudos to her!

    Teresa
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  • Profile picture of the author KarlWarren
    I like the layout of the site, the colour scheme works - can I just suggest one thing...

    The 'logo' doesn't work.

    At the very least, remove the drop shadow because it looks amateur. At the very best, go to 99designs.com or another design contest website, and have someone come up with a logo for you.

    You won't regret doing so, because you can use it on all your correspondence - business cards etc, and begin branding yourselves.
    Signature
    eCoverNinja - Sales Page Graphics & Layout Specialist
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    • Profile picture of the author Jill Carpenter
      Wow! Big improvement. Light and airy.

      I like the changes so far.

      I may need to send her a request at some point as well.
      Signature

      "May I have ten thousand marbles, please?"

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    • Profile picture of the author thobbs31
      Thanks for the suggestion, Karl. Does it cost anything? Maybe then I can get the "pop" Teresa is talking about.

      Thanks, Teresa...she is a pretty good catch.
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      • Profile picture of the author Scott Ames
        Originally Posted by thobbs31 View Post

        Thanks for the suggestion, Karl. Does it cost anything? Maybe then I can get the "pop" Teresa is talking about.

        Thanks, Teresa...she is a pretty good catch.
        It does. People are paying around $150 or so for a good logo:

        99designs » Leading Marketplace for Logo Designs and More…

        A professional design however should bring returns.
        Signature

        Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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        • Profile picture of the author AP
          Place your wifes pic on page one. Make it more personal, plus you have a nice looking wife ;-)
          • All important Info MUST be above the fold (80% don't scroll)
          • Place the phone number in the Header.
          • CC logos in Header
          • Maybe Hours of Operation
          • Raise your prices, add Upsell, maybe Bundle packages...
          • Free shipping
          • FedEx shipping
          • What about "Gift wrapping" and forwarding to employees, prospects, special Thank You's, etc...
          • Allow full refund for one year for non-customized items, they pay S&H (Sales will go UP and refunds will go down) Trust me
          • Add Toll-Free #
          • Hire a Copywriter and come up with a powerful Headline grabber
          • Post 3rd party links to some orgaization like Arts & Crafts in header
          • Where are your Video Testimonials (you must hate money):confused:
          • A cheap Logo is fine. Branding is Worthless for small companies.
          • Offer some crazy, ridiculous priced product, like a "Signed glass that cost $197" I guarantee people will buy.
          There is a LOT of money being left on the table.

          Make the above changes and I guarantee sales will go up several 100%

          Make those changes then send me a PM and I'll show you how to turn that site into an ATM machine.
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          • Profile picture of the author thobbs31
            Originally Posted by AP View Post

            Place your wifes pic on page one. Make it more personal, plus you have a nice looking wife ;-)
            • All important Info MUST be above the fold (80% don't scroll)
            • Place the phone number in the Header.
            • CC logos in Header
            • Maybe Hours of Operation
            • Raise your prices, add Upsell, maybe Bundle packages...
            • Free shipping
            • FedEx shipping
            • What about "Gift wrapping" and forwarding to employees, prospects, special Thank You's, etc...
            • Allow full refund for one year for non-customized items, they pay S&H (Sales will go UP and refunds will go down) Trust me
            • Add Toll-Free #
            • Hire a Copywriter and come up with a powerful Headline grabber
            • Post 3rd party links to some orgaization like Arts & Crafts in header
            • Where are your Video Testimonials (you must hate money):confused:
            • A cheap Logo is fine. Branding is Worthless for small companies.
            • Offer some crazy, ridiculous priced product, like a "Signed glass that cost $197" I guarantee people will buy.
            There is a LOT of money being left on the table.

            Make the above changes and I guarantee sales will go up several 100%

            Make those changes then send me a PM and I'll show you how to turn that site into an ATM machine.
            Wow! I will take it all under advisement and see what I can do. I still have the limiting factor of production. I have resisted the temptation to mass produce because then I think you kinda lose the uniqueness. But, I suppose it's possible to have the whole operation outsourced thereby keeping everything hand painted and could probably do it pretty cheaply. I don't know if the wife will go for that or not, but that's what I'm going to push for. Thanks for taking the time to respond. I'll see what I can do about implementing your suggested changes. I'm a network guy, not a developer, so it will take me a little time.

            Thanks again.

            Tom
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            • Profile picture of the author KarlWarren
              Originally Posted by thobbs31 View Post

              Wow! I will take it all under advisement and see what I can do. I still have the limiting factor of production. I have resisted the temptation to mass produce because then I think you kinda lose the uniqueness. But, I suppose it's possible to have the whole operation outsourced thereby keeping everything hand painted and could probably do it pretty cheaply. I don't know if the wife will go for that or not, but that's what I'm going to push for. Thanks for taking the time to respond. I'll see what I can do about implementing your suggested changes. I'm a network guy, not a developer, so it will take me a little time.

              Thanks again.

              Tom
              AP's advice is solid.

              BTW, one of your hangups seems to be getting swamped with orders and being unable to fulfill them... if that happens, raise your prices (they are too cheap if you are getting more orders than you can fulfill)/employ someone in-house/outsource.

              That all depends on how you'd like to grow your business.
              Signature
              eCoverNinja - Sales Page Graphics & Layout Specialist
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              • Profile picture of the author thobbs31
                Originally Posted by KarlWarren View Post

                AP's advice is solid.

                BTW, one of your hangups seems to be getting swamped with orders and being unable to fulfill them... if that happens, raise your prices (they are too cheap if you are getting more orders than you can fulfill)/employ someone in-house/outsource.

                That all depends on how you'd like to grow your business.
                Karl, you are exactly right. The potential problem with too many changes too quickly is the growth. I want to grow the business, but it has to be very controlled so I have time to get stuff into place as it is needed. The worst thing that can happen is orders for hundreds of glasses every day. I plan to get there, but I have to identify and retain the necessary resources through slower growth. If I do it now, and demand doesn't end up where it needs to be in order to require the resources, I spent unnecessary money. Does that make sense? I think my first step is to get the site where it needs to be regardless of demand. After that, move on to the next, and then the next, etc. I hope that makes sense.

                Thanks for all the help. Also, it appears you have some support for your graphics ability. Would you care to discuss what you'd do as far as a logo is concerned?

                Tom
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                • Profile picture of the author AP
                  Comments in Blue.

                  Originally Posted by thobbs31 View Post

                  Karl, you are exactly right. The potential problem with too many changes too quickly is the growth. I want to grow the business, but it has to be very controlled so I have time to get stuff into place as it is needed. The worst thing that can happen is orders for hundreds of glasses every day.

                  Start lining up your outsources.

                  I plan to get there, but I have to identify and retain the necessary resources through slower growth. If I do it now, and demand doesn't end up where it needs to be in order to require the resources, I spent unnecessary money. Does that make sense?

                  NO!

                  I think my first step is to get the site where it needs to be regardless of demand.

                  YES!

                  After that, move on to the next, and then the next, etc. I hope that makes sense.

                  Then keep raising prices until you start to see a drop off in sales.
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                  • Profile picture of the author thobbs31
                    Originally Posted by AP View Post

                    Comments in Blue.
                    I don't even know where to start looking! China?
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                    • Profile picture of the author Killer Joe
                      Originally Posted by thobbs31 View Post

                      I don't even know where to start looking! China?
                      Look for local silkscreeners and pad printers first. By all means find suppliers that you can use in the future if the business really takes off, but in the meantime you need to find suppliers who can handle small lots.

                      I think we've had this conversation once...

                      KJ
                      Signature
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                      • Profile picture of the author thobbs31
                        Originally Posted by Killer Joe View Post

                        Look for local silkscreeners and pad printers first. By all means find suppliers that you can use in the future if the business really takes off, but in the meantime you need to find suppliers who can handle small lots.

                        I think we've had this conversation once...

                        KJ
                        Yes, we have indeed. This is sort of a tough area for my wife. She sells a lot of glasses because people like her work. She also sells a lot because they are hand painted so each one is different. If we do the silkscreen or pad printing, won't we lose that? At least if we outsource the painting they will still be painted and not have the machined look. This is a tough call. Give up on the uniqueness and cash in on the design?

                        Tom
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                        • Profile picture of the author AP
                          Originally Posted by thobbs31 View Post

                          Yes, we have indeed. This is sort of a tough area for my wife. She sells a lot of glasses because people like her work. She also sells a lot because they are hand painted so each one is different. If we do the silkscreen or pad printing, won't we lose that? At least if we outsource the painting they will still be painted and not have the machined look. This is a tough call. Give up on the uniqueness and cash in on the design?

                          Tom
                          For now, I would stay Unique, raise prices, and hire local artsy people to help.

                          There is a Niche for Unique. There's "Riches in Niches"

                          BTW, you should go to a Printer immediately and start including a Letter of Authenticity personally Signed by your wife. Make it embossed, and nicely done. This is not my area of expertise, I'll leave this to others here.

                          Remember "Beanie Babies" Beanie Baby - Wikipedia, the free encyclopedia

                          Exclusivity, limited "Signature" pieces sell. Tell a woman she can't have something and see what happens.

                          Your wife can be the new Thomas Kinkade http://www.thomaskinkade.com/magi/se...ographyServlet

                          "Painter of Light"
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                          • Profile picture of the author thobbs31
                            Originally Posted by AP View Post

                            For now, I would stay Unique, raise prices, and hire local artsy people to help.

                            There is a Niche for Unique. There's "Riches in Niches"

                            BTW, you should go to a Printer immediately and start including a Letter of Authenticity personally Signed by your wife. Make it embossed, and nicely done. This is not my area of expertise, I'll leave this to others here.

                            Remember "Beanie Babies" Beanie Baby - Wikipedia, the free encyclopedia

                            Exclusivity, limited "Signature" pieces sell. Tell a woman she can't have something and see what happens.

                            Your wife can be the new Thomas Kinkade About Thomas Kinkade

                            "Painter of Light"
                            Well, I don't know about Thomas Kinkade, but I like the way you are thinking. I think she should have her everyday stuff that sells really well, as well as some classier stuff that people pay a premium for. For example, she did a Christmas 2009 glass this year. She only painted 500 of them, each signed and numbered, and each with a certificate of authenticity. She sold out of those very quickly once the site went up. You can see a pic of that glass by going to categories>holidays>Christmas...it's the pic for the category, but is no longer available, honestly.

                            What about a "Glass of the Month" type club where members get the newest glass each month for their subscription. Somebody suggested that last time, and I had already considered it, but not sure it would be something people would want.

                            Tom
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                            • Profile picture of the author AP
                              Comments in Blue.

                              Originally Posted by thobbs31 View Post

                              Well, I don't know about Thomas Kinkade, but I like the way you are thinking.

                              Dream big my friend, no one else does.

                              I think she should have her everyday stuff that sells really well, as well as some classier stuff that people pay a premium for. For example, she did a Christmas 2009 glass this year. She only painted 500 of them, each signed and numbered, and each with a certificate of authenticity.

                              500?

                              How'd you make time for kiddies?

                              She sold out of those very quickly once the site went up.

                              Of course they did. Limited, Exclusivity, Retired pieces, etc... work. People want what they can't have.

                              You can see a pic of that glass by going to categories>holidays>Christmas...it's the pic for the category, but is no longer available, honestly.

                              What about a "Glass of the Month" type club where members get the newest glass each month for their subscription. Somebody suggested that last time, and I had already considered it, but not sure it would be something people would want.

                              Not crazy about that idea. But in marketing we have a saying, TEST IT.
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                        • Profile picture of the author Killer Joe
                          Originally Posted by thobbs31 View Post

                          If we do the silkscreen or pad printing, won't we lose that? At least if we outsource the painting they will still be painted and not have the machined look. This is a tough call. Give up on the uniqueness and cash in on the design?

                          Tom
                          Tom,

                          It's purely a business choice. If you outsource the handpainting it's a crapshoot at best. No two people paint the same way, and hence the magic of her touch is subjected to interpretation by others.

                          If you have the design silkscreened or pad printed it will identical glass to glass but you will lose the 'texture' of a hand painted glass. But this is easily rectified by having your wife or others simply go over the commercial process with hand paints to bring out a texture. This would be fast and also allow for some variance glass to glass.

                          But the real advantage to using commercial processes is in having the ability to make semi-large lots for corporate functions, weddings, retirement parties, and the like, where the units are in the 50 - 200 range.

                          Remember the genious is in the artwork, not in the physical application to the glasses. And those larger venues present the perfect opportunity to get your wifes' name known as the artist to go to for such items.

                          From a business standpoint this is very close to being a no brainer. From a satisfaction standpoint, only you and your wife will be able to determine the best course.

                          And again, AP's idea about adding a Letter of Authenticity for the one's she hand paints is golden. definitely do that!

                          KJ
                          Signature
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                          • Profile picture of the author AP
                            Sociology of Beanie Babies

                            The phenomenon of Beanie Babies is an example of a product of popular culture. Based on the sales and revenue of this toy, Ty warner Inc. created an empire worth over $6 billion. In 1995, there was fear that this hot commodity was slowly losing interest to the general public. To their surprise, there was exponentially increasing demand for the product, resulting in a profit of $250 million in the following year, with substantial re-sale value in the secondary market. In 2008 they released a follow-up line, Beanie Babies 2.0.
                            [edit] Marketing strategies

                            Much of the success of Beanie Babies can be attributed to the marketing strategies of the company [3]. The ten strategies employed by Ty Warner included:
                            1. Reasonable Price: Ty Warner wanted to keep Beanie Babies selling at a reasonable price, but did not want to mass produce them. In doing so, he followed steps 4 and 5 by limiting production and distribution by only selling to smaller retailers.
                            2. Keep it Secretive: Ty Warner was able to keep people interested because they weren't jaded by the constant advertisements that most large toy companies use; when people don't know what to expect, it becomes more appealing.
                            3. Surprise People: Unpredictability became entertaining to the mass public and made people even more eager to engage in the collection process of Beanie Babies.
                            4. Limit Production: Limiting production ensured that keeping some Beanie Babies rare would keep people excited.
                            5. Avoid Large Chain Retailers: Unlike most toys that are mass produced and retailed to major toy stores, Beanie Babies were sold at smaller, more refined specialty shops. This helped sustain the authentic image of Beanie Babies.
                            6. Simplicity: Because only a few different colors of fabric were used for each Beanie Baby, costs were kept low. At the same time, this simplicity appealed to everyone because what they saw is what they got.
                            7. Personification: Personification made Beanie Babies easier to relate to; every Beanie Baby had a Ty tag with a unique name, birthday, and poem. This only increased the excitement of the buyers because it was no longer just a stuffed animal.
                            8. Variety: Producing a variety of Beanie Babies attracted everyone because this tactic aims to please everyone's taste. This ploy also made serious collectors more eager to collect every Beanie Baby out there.
                            9. Retirements: Retirement created frenzy among Beanie Baby consumers. When Ty would retire a certain Beanie Baby, demand would increase, while supply came to a halt.
                            10. Risk: Every previous strategy that Warner developed was a risk, and he succeeded in going against the norm.[4]


                            [edit] Mass culture

                            Even though one of the purposes of the ten marketing strategies was to avoid mass production, Beanie Babies were still mass consumed by the general public at the peak of their popularity.[citation needed] By avoiding mass production, Ty Warner gained an upper hand in the sales of toys; he was able to keep a high demand of Beanie Babies while still sparingly producing them.[citation needed]
                            [edit] Collectibility

                            Beanie Babies began to emerge as popular collectibles in late 1995, and became a hot toy.[5] Ty systematically retired various designs, and many people assumed that all "retired" designs would rise in value the way that early retirees had.

                            [edit] Tags

                            The tags on Beanie Babies are considered a very important part of its value. It is widely believed by collectors that a Beanie without a tag loses half of its value. Every Beanie Baby has at least two tags: a swing tag (also known as a "hang tag", "ear tag" or "heart tag"), and a tush tag (usually attached to the Beanie's rear end). Both tags have gone through many changes over time; these changes have become known as "generations". There are currently 15 generations of swing tags and 13 generations of tush tags. Additionally, there are also extra tags for certain regions that include things like safety information to comply with the Canadian Stuffed Articles Act or the CE Mark requirements in Europe.
                            A few tag "generations" have become particularly noteworthy. Most Beanie Babies with first, second, or third generation hang tags have held their value (or in the case of some harder to find styles, increased in value), while fourth and fifth generation hang tags indicate Beanies that were available during the Beanie fad.

                            [edit] Rarity


                            This section does not cite any references or sources.
                            Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2008) During the Beanie Baby craze, the rarest general issue beanie, according to the Winter 2000 edition of Ty Beanie Babies, published by Collectors Value Guide, was considered to be the dark blue variation of "Peanut" the elephant. Peanut was available well into 1998 in a lighter hue, but the dark blue version that was only made accidentally in 1995 rose in value because of its scarcity. "Nana the monkey" was considered the second rarest Beanie Baby; because only a few early 3rd gen tags use that name instead of Bongo. The early wingless version of "Quackers" the duck, "Chilly" the polar bear, the earlier versions of "Nip" and "Zip" the cats, "Peking" the panda bear; a series of colored bears named "Teddy" (which are even harder to find with the earlier "old face"), and "Humphrey" the camel also command high prices. Some special edition Beanies, such as the #1 Bear or the Billionaire bears (which are only available as gifts to Ty employees), are hard to come across and highly valued. Earlier editions of common Beanie Babies (particularly with first or second generation hang tags) are often sought-after by collectors. Particular hang tag variations in mint condition continue to make record prices on eBay.


                            In the hysteria of the late 90s, the bears were perceived to be the most sought-after beanies, and often carried inflated price tags - however, many of the popular bears have since turned out to be fairly common.
                            {{ DiscussionBoard.errors[1584293].message }}
                            • Profile picture of the author thobbs31
                              Originally Posted by AP View Post

                              Sociology of Beanie Babies

                              The phenomenon of Beanie Babies is an example of a product of popular culture. Based on the sales and revenue of this toy, Ty warner Inc. created an empire worth over $6 billion. In 1995, there was fear that this hot commodity was slowly losing interest to the general public. To their surprise, there was exponentially increasing demand for the product, resulting in a profit of $250 million in the following year, with substantial re-sale value in the secondary market. In 2008 they released a follow-up line, Beanie Babies 2.0.
                              [edit] Marketing strategies

                              Much of the success of Beanie Babies can be attributed to the marketing strategies of the company [3]. The ten strategies employed by Ty Warner included:
                              1. Reasonable Price: Ty Warner wanted to keep Beanie Babies selling at a reasonable price, but did not want to mass produce them. In doing so, he followed steps 4 and 5 by limiting production and distribution by only selling to smaller retailers.
                              2. Keep it Secretive: Ty Warner was able to keep people interested because they weren't jaded by the constant advertisements that most large toy companies use; when people don't know what to expect, it becomes more appealing.
                              3. Surprise People: Unpredictability became entertaining to the mass public and made people even more eager to engage in the collection process of Beanie Babies.
                              4. Limit Production: Limiting production ensured that keeping some Beanie Babies rare would keep people excited.
                              5. Avoid Large Chain Retailers: Unlike most toys that are mass produced and retailed to major toy stores, Beanie Babies were sold at smaller, more refined specialty shops. This helped sustain the authentic image of Beanie Babies.
                              6. Simplicity: Because only a few different colors of fabric were used for each Beanie Baby, costs were kept low. At the same time, this simplicity appealed to everyone because what they saw is what they got.
                              7. Personification: Personification made Beanie Babies easier to relate to; every Beanie Baby had a Ty tag with a unique name, birthday, and poem. This only increased the excitement of the buyers because it was no longer just a stuffed animal.
                              8. Variety: Producing a variety of Beanie Babies attracted everyone because this tactic aims to please everyone's taste. This ploy also made serious collectors more eager to collect every Beanie Baby out there.
                              9. Retirements: Retirement created frenzy among Beanie Baby consumers. When Ty would retire a certain Beanie Baby, demand would increase, while supply came to a halt.
                              10. Risk: Every previous strategy that Warner developed was a risk, and he succeeded in going against the norm.[4]


                              [edit] Mass culture

                              Even though one of the purposes of the ten marketing strategies was to avoid mass production, Beanie Babies were still mass consumed by the general public at the peak of their popularity.[citation needed] By avoiding mass production, Ty Warner gained an upper hand in the sales of toys; he was able to keep a high demand of Beanie Babies while still sparingly producing them.[citation needed]
                              [edit] Collectibility

                              Beanie Babies began to emerge as popular collectibles in late 1995, and became a hot toy.[5] Ty systematically retired various designs, and many people assumed that all "retired" designs would rise in value the way that early retirees had.

                              [edit] Tags

                              The tags on Beanie Babies are considered a very important part of its value. It is widely believed by collectors that a Beanie without a tag loses half of its value. Every Beanie Baby has at least two tags: a swing tag (also known as a "hang tag", "ear tag" or "heart tag"), and a tush tag (usually attached to the Beanie's rear end). Both tags have gone through many changes over time; these changes have become known as "generations". There are currently 15 generations of swing tags and 13 generations of tush tags. Additionally, there are also extra tags for certain regions that include things like safety information to comply with the Canadian Stuffed Articles Act or the CE Mark requirements in Europe.
                              A few tag "generations" have become particularly noteworthy. Most Beanie Babies with first, second, or third generation hang tags have held their value (or in the case of some harder to find styles, increased in value), while fourth and fifth generation hang tags indicate Beanies that were available during the Beanie fad.

                              [edit] Rarity


                              This section does not cite any references or sources.
                              Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2008) During the Beanie Baby craze, the rarest general issue beanie, according to the Winter 2000 edition of Ty Beanie Babies, published by Collectors Value Guide, was considered to be the dark blue variation of "Peanut" the elephant. Peanut was available well into 1998 in a lighter hue, but the dark blue version that was only made accidentally in 1995 rose in value because of its scarcity. "Nana the monkey" was considered the second rarest Beanie Baby; because only a few early 3rd gen tags use that name instead of Bongo. The early wingless version of "Quackers" the duck, "Chilly" the polar bear, the earlier versions of "Nip" and "Zip" the cats, "Peking" the panda bear; a series of colored bears named "Teddy" (which are even harder to find with the earlier "old face"), and "Humphrey" the camel also command high prices. Some special edition Beanies, such as the #1 Bear or the Billionaire bears (which are only available as gifts to Ty employees), are hard to come across and highly valued. Earlier editions of common Beanie Babies (particularly with first or second generation hang tags) are often sought-after by collectors. Particular hang tag variations in mint condition continue to make record prices on eBay.


                              In the hysteria of the late 90s, the bears were perceived to be the most sought-after beanies, and often carried inflated price tags - however, many of the popular bears have since turned out to be fairly common.
                              OK, that has me pumped a little bit!
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                          • Profile picture of the author thobbs31
                            Originally Posted by JJ Manning View Post

                            KJ you beat me to it. I will be using APs authenticity tip on our physical product. So simple but....

                            Tom - Great work on the site. Did you design this or did you purchase it?
                            I built it using some open source php scripts. Wasn't easy, since I'm not a coder, but I think it's looking pretty good so far. Thanks for your compliment and please feel free to offer your suggestions. I posted the site over a month ago and have made a lot of changes based on the input here. I really appreciate any and all comments.

                            Tom
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                    • Profile picture of the author AP
                      Originally Posted by thobbs31 View Post

                      I don't even know where to start looking! China?
                      Local college, corkboards at your local grocer, etc...

                      Pay by the piece.
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                      • Profile picture of the author thobbs31
                        Originally Posted by AP View Post

                        Local college, corkboards at your local grocer, etc...

                        Pay by the piece.
                        THANK YOU! You have just validated my plan for meeting demand. My wife is very critical of her own work, so she is reluctant to put her name on stuff she didn't actually paint. I keep telling her that she can reject the stuff she doesn't like. Now, coming from here, she'll start to come around, I think!

                        Tom
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                • Profile picture of the author KarlWarren
                  Originally Posted by thobbs31 View Post

                  Thanks for all the help. Also, it appears you have some support for your graphics ability. Would you care to discuss what you'd do as far as a logo is concerned?

                  Tom
                  Of course...

                  If you want to take this to PM/Skype, feel free. One thing I will say is that I rarely take on logo work - simply because I'm not the best person for the job (shock: a designer on WF who refuses work ). Which is why I highly recommend 99Designs.com for logos.

                  Here are some suggestions for your logo:

                  * Paintbrush & glass incorporated into it (says what you do)
                  * Possibly just an outline of it

                  Dinner's ready... I'll be back.
                  Signature
                  eCoverNinja - Sales Page Graphics & Layout Specialist
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                  • Profile picture of the author NickArnold
                    I made some suggestions on the last version of the site you posted so i'm interested to see the changes this time...

                    Ok this looks much better from the outset.

                    Feedback from a design point of view:

                    The logo looks amateurish. I don't know if it's the font or the shadow? In actual fact i think it's both.

                    As others have said 99designs.com is a great place to get logo's, but i wouldn't pay $150 for this project simply because you don't need anything special a nice clean font logo would surfice. Or a clean font followed by the outline or silhouette of a glass.

                    I would also put email address, phone number and credit card logos on the right hand side of the header space instead of at the bottom.

                    Everything else looking much better and cleaner.
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            • Profile picture of the author AP
              Originally Posted by thobbs31 View Post

              Wow! I will take it all under advisement and see what I can do. I still have the limiting factor of production. I have resisted the temptation to mass produce because then I think you kinda lose the uniqueness. But, I suppose it's possible to have the whole operation outsourced thereby keeping everything hand painted and could probably do it pretty cheaply.

              I don't know if the wife will go for that or not,

              but that's what I'm going to push for. Thanks for taking the time to respond. I'll see what I can do about implementing your suggested changes. I'm a network guy, not a developer, so it will take me a little time.

              Thanks again.

              Tom
              Tell your wife she has NO choice if she wants to prosper.

              Plus she could be helping other people who love artsy stuff make money at home. They say it's a bad economy, at least according to the liberal media.

              They can pay $29.95 for a glass (outsourced) or they can order a custom made glass personally signed by her with a certificate of Authenticity for $97.00 plus S&H. I know how to make BIG money. Most people are afraid of money. Which one are you?

              What if she gets sicked, wrist injury, etc.. is all your hard work for naught? Doe the business survive only if she is healthy?
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          • Profile picture of the author Scott Ames
            Originally Posted by AP View Post

            [B][*]Offer some crazy, ridiculous priced product, like a "Signed glass that cost $197" I guarantee people will buy.[/LIST]There is a LOT of money being left on the table.
            .
            This is great advise... as well as is the rest of the post. I wanted to comment that offering a $197 glass is a great idea even if you sell none. The reason is that it helps people compare and will help sell the $20 glass.

            There is a story ( and I may have it slightly wrong but the principal is the same ) that a company didn't sell many of their espresso machines at all until they introduced a much more costly model. The more costly model didn't sell much, but it help the sales of the lower cost machine a ton.
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            • Profile picture of the author KarlWarren
              Originally Posted by Scott Ames View Post

              There is a story ( and I may have it slightly wrong but the principal is the same ) that a company didn't sell many of their espresso machines at all until they introduced a much more costly model. The more costly model didn't sell much, but it help the sales of the lower cost machine a ton.
              Not forgetting the GOLD PlayStation 3 produced by Sony themselves... instant buzz creator for the main product.
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      • Profile picture of the author KarlWarren
        Originally Posted by thobbs31 View Post

        Thanks for the suggestion, Karl. Does it cost anything? Maybe then I can get the "pop" Teresa is talking about.

        Thanks, Teresa...she is a pretty good catch.
        When you list your project, you set your own budget - then people compete to win your payment. For logos, it's great - because you get to choose from loads, and find the perfect one to suit your needs.

        In my opinion, a logo is something you should invest in - because it will help you brand your services. It could be printed on t-shirts for you to wear at trade fairs etc (something I've just thought about that I didn't list in my original post)

        Kindest regards,
        Karl.
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      • Profile picture of the author thobbs31
        Thanks, Jill. I think I still have some work to do on the logo, but I agree that is looks much cleaner.

        If you need a glass done, just send her an email from the site. You can see reviews from two people if you select the custom glass. Those are the only two she's received so far, unfortunately.

        Thanks for your input!

        Tom
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        • Profile picture of the author thobbs31
          Thanks for the info, Karl and Scott. I guess I should probably visit the site and see what happens. Hopefully the logo is the last thing I need to fix on the site. The next challenge is finding affiliates. Thanks for all the help.

          Tom
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      • Profile picture of the author Kim Standerline
        Can I just point out that Karl would probably be an excellent choice for any graphic work you need doing. He is very good (I speak from experience)

        Kim

        BTW I love the site and I think your wife looks gorgeous as well

        Originally Posted by thobbs31 View Post

        Thanks for the suggestion, Karl. Does it cost anything? Maybe then I can get the "pop" Teresa is talking about.

        Thanks, Teresa...she is a pretty good catch.
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  • Profile picture of the author Scott Ames
    Nice... I would replace "Welcome to Tabbiglass.com" with something like "Hand painted Glassware, Gifts, and Collectibles"

    It took me too long to figure out what the site was about. At first I thought you were just another reseller of stuff purchased for flea markets or such until I saw "hand painted glassware, gifts, and collectibles" Now that's unique.
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  • Profile picture of the author Neil Morgan
    What a refreshing change to see a site review request like this. We get so caught up in the IM "buy me, buy me" thing!

    - Fresh
    - Well laid out
    - Easy to understand
    - Thoughtful navigation (categories)

    I do agree on the logo - it's very weak.

    When browsing new sites, I like to post about the thoughts that came into my ahead as a potential customer. So here they are...

    1. I wondered if you shipped internationally. Maybe you do but I didn't find information on that.

    2. I was wondering how you shipped the product without it getting broken but didn't find that either. Maybe a moot point since you do feature your return policy.

    3. I did notice a variety of different text styles creeping in for no apparent reason, for example, the "About Us" page is larger text. The "Terms and Conditions" page is all bold.

    4. Could you add some testimonials? I think some personal messages from happy customers would resonate with your audience.

    I hope this helps.

    Cheers,

    Neil
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  • Profile picture of the author LarzM
    I don't have any helpful suggestions,the other warriors have taken care of that all ready.But I did want to say great job on having seven kids,three dogs and still managing to get things done.Good luck with everything.I hope it all works out for you and your wife!
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    • Profile picture of the author thobbs31
      Neil, as of right now, we only ship US. If I open it up internationally right now we might have a real problem with volume until I'm able to outsource some of the actual painting.

      LOL at Larz...yeah, it took us awhile to figure out what was causing the kids. We know now, so we stopped doing it.
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      • Profile picture of the author Killer Joe
        Coupla thoughts...

        #1. I agree with ditching the "Welcome to..." 'nuff said.

        #2. Always listen Karl Warren's suggestions. Again, 'nuff said.

        #3. You already list your telephone # so the next logical step is to add a 1-800 number. I have one on my physical products website and I can tell you the ROI is fantastic. Very inexpensive, btw.

        #4. Add a 'meta keyword' line of code to your site. Example:
        <meta content="keywords" name="hand painted glassware, glassware gifts, glassware collectibles, hand painted collectibles, hand painted gifts">

        These are words that appear on your webpage and having meta keyword tags help in spite of what others may claim. If you add more keyword rich text (highly recommended) you can include or substitute the keywords in the meta tag. Folks may not be melting down the severs at Google typing in those keywords, but the LSI benefit of having them never hurts.

        Last but not least, keep up the good work.

        KJ
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  • Profile picture of the author Neil Morgan
    Neil, as of right now, we only ship US. If I open it up internationally right now we might have a real problem with volume until I'm able to outsource some of the actual painting.
    That's absolutely cool. My point about the information being there stands. You'll get surfers from all over the world. Like me.

    Cheers,

    Neil
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    • Profile picture of the author thobbs31
      Originally Posted by Neil Morgan View Post

      That's absolutely cool. My point about the information being there stands. You'll get surfers from all over the world. Like me.

      Cheers,

      Neil
      I see. I should make it known on the site that we only currently ship US, correct?
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      • Profile picture of the author Killer Joe
        Originally Posted by thobbs31 View Post

        I see. I should make it known on the site that we only currently ship US, correct?
        That's correct, but you should also let people know that you ship to Canada, as well. They are a large portion of our sales. Go to the USPS website and check out their prices for 'flat rate' boxes and shipping. They beat UPS and FedEX hands down.

        Free shipping will kill you on small orders. Make the minimum something that makes sense. Perhaps $50 - $100.

        Btw, I have it plastered all over my site I ship to US and Canada and I still get orders from almost every continent on the globe. I have to turn those orders down unless they agree to outragious shipping costs and times. Most don't.

        And I agree, AP gave you some world class pointers...

        KJ
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        • Profile picture of the author thobbs31
          Originally Posted by Killer Joe View Post

          That's correct, but you should also let people know that you ship to Canada, as well. They are a large portion of our sales. Go to the USPS website and check out their prices for 'flat rate' boxes and shipping. They beat UPS and FedEX hands down.

          Free shipping will kill you on small orders. Make the minimum something that makes sense. Perhaps $50 - $100.

          Btw, I have it plastered all over my site I ship to US and Canada and I still get orders from almost every continent on the globe. I have to turn those orders down unless they agree to outragious shipping costs and times. Most don't.

          And I agree, AP gave you some world class pointers...

          KJ
          Joe, we haven't shipped to Canada and currently only accept payment from US. I'll look into adding Canada for both this afternoon.

          My shipping module is USPS and I use it almost exclusively. They are less expensive in most cases and they haven't broken anything yet, either. FedEx break stuff all the time, but I still use them occasionally. We've never used UPS, so I don't know.

          Thanks for all the advice!

          Tom
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  • Profile picture of the author Neil Morgan
    I see. I should make it known on the site that we only currently ship US, correct?
    It would make sense. Gotta think like the visitors!

    Maybe you could add a FAQ page and simply add things to it as they crop up. Which they will!

    Cheers,

    Neil
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  • Profile picture of the author derekwong28
    Most points have been covered by others above.

    I wonder whether it is possible for a customer to make a purchase without creating an account?

    This is a big issue with a lot of people.


    Derek
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  • Profile picture of the author sbucciarel
    Banned
    Needs a better livelier header/logo and a dynamite opening paragraph, professionally written. Other than that, it's great ....very nice.
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  • Profile picture of the author DogScout
    Another thing, give a portion of proceeds to like the breast cancer glass to charity AFTER raising the prices.
    Design limited editions
    glass of the month club product auto charged and shipped. David and Harry make a fortune selling fruit that way for 10 times what it could be bought for otherwise.
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  • Profile picture of the author thobbs31
    OK, test it is. I think raising the price of a glass by $1.00 won't make a difference in conversion, so I'll do that.

    As far as the certificates and stuff (AP), are you suggesting a COA for every glass? I can see where that adds some value, but enough to make people buy right now? Tabbi is unknown, so it may not have much of an impact. I can see where it could be huge in a couple of years, though.

    Thank you all for your input and suggestions. I'll get it right eventually!

    Tom
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  • Profile picture of the author thobbs31
    Great! Thank you so much!

    Tom
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  • Profile picture of the author USGTMauthor
    I generally like it. The fonts seem a bit small. Also I find it a bit busy. There is privacy policy, terms and conditions and other legal stuff that maybe could be one link. Also there is a login and an account tab and a basket and a shopping cart. I might try to simplify it or explain how people buy. Make it easy for them to give you their money.
    i agree to highlight that this is the site of an artist and manufacturer and that these are unique pieces.

    Also does your wife do shows - if so put where people can see stuff in person. Has she been featured in magazines, put a link. There are tons of places that may write about her giving free publicity.

    Has she thought about dating some of the products. Lots of people like items related to time. Christmas 2010 etc.

    Great to see real artists
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    • Profile picture of the author thobbs31
      Originally Posted by USGTMauthor View Post

      I generally like it. The fonts seem a bit small. Also I find it a bit busy. There is privacy policy, terms and conditions and other legal stuff that maybe could be one link. Also there is a login and an account tab and a basket and a shopping cart. I might try to simplify it or explain how people buy. Make it easy for them to give you their money.
      i agree to highlight that this is the site of an artist and manufacturer and that these are unique pieces.

      Also does your wife do shows - if so put where people can see stuff in person. Has she been featured in magazines, put a link. There are tons of places that may write about her giving free publicity.

      Has she thought about dating some of the products. Lots of people like items related to time. Christmas 2010 etc.

      Great to see real artists
      Thanks for your input. I might be able to eliminate some of the links as you suggest. Maybe link to another page where all the legal stuff is. I'm not sure about some of your other suggestions, but maybe they will clean up when I fix the logo and do some of the other stuff that's been suggested.

      No, she hasn't been featured in any magazines yet. But now that you mention it, maybe I should do a couple of press releases. She also hasn't done any shows. She's been pretty busy taking care of babies the last twenty years, so most of her customers have just been family and friends. But, now that we only have one left that hasn't started school, we took the leap to what what would happen. So far, it's been a great experience and I have used a lot of what I learned here to drive traffic to the site.

      Thanks,

      Tom
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  • Profile picture of the author Kristen
    I think this has been mentioned but a box set of 4 within the same theme (like Christmas) would be fabulous.


    BTW, What a fantastic course in marketing!
    Thanks to all who have contributed to my education

    Kristen
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    • Profile picture of the author thobbs31
      Originally Posted by Kristen View Post

      I think this has been mentioned but a box set of 4 within the same theme (like Christmas) would be fabulous.


      BTW, What a fantastic course in marketing!
      Thanks to all who have contributed to my education

      Kristen
      Hi Kristen. Actually, every glass comes with an option to choose a set of four. You can also choose different glass types...Mugs, Pilsner, Martini, Margarita, etc.

      I agree, I have learned a lot here before I ever posted. Now, in the two threads about this site, I've learned an absolute ton. Isn't this place great?
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  • Profile picture of the author Jody_W
    Nice site. Someone has probably already said this but I'd change your title tags to your keywords rather than "Tabbiglass.com". Maybe use a header tag with your keywords, too, for some on page SEO.
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  • Profile picture of the author SuzanneH
    My experience as a potential client: I visited last night and couldn't find a shipping policy. Don't know about anybody else, but I like to see a page that explains shipping fees beforehand -- especially because I'm in Canada. :-)

    One thing I wasn't clear about: in the drop down to select "each" or a set of 4, there was a price of "($59.95) + $41.00" for the set. Is that a shipping charge? I don't usually see a shipping charge included like that, if that's what it is. (Not that I shop a lot! :-) But if I go to Amazon, the shipping charge is usually added separately.)

    On the breast cancer awareness glasses: while it's a great cause to support, I'd have a hard time drinking wine out of that glass because I'd be way too sad. That's just me, but it may explain why sales aren't as good as you expected. But, from the other glasses I saw: wow! Beautifully done -- and I loved the humorous ones.

    Can't wait to see how the business progresses!

    Suzanne
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    • Profile picture of the author KarlWarren
      Originally Posted by SuzanneH View Post

      Can't wait to see how the business progresses!
      I agree, this is one of those times when although I don't have a vested interest in a site - I'm really rooting for it.

      There are reasons that busy people have taken the time to help the OP, for free, and continued to return to answer further questions...

      Reasons:

      The OP is willing to take advice
      The OP takes action
      The OP really does want to grow the business, and has a plan for doing so.

      People should take note of this thread, print it and refer to it often. This isn't one of the usual "How do I make money on x,y,z" threads, yet it has more solid business advice in it than most.

      Goes to show, people are more willing to help those who are prepared to help themselves.
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    • Profile picture of the author thobbs31
      Originally Posted by SuzanneH View Post

      My experience as a potential client: I visited last night and couldn't find a shipping policy. Don't know about anybody else, but I like to see a page that explains shipping fees beforehand -- especially because I'm in Canada. :-)

      One thing I wasn't clear about: in the drop down to select "each" or a set of 4, there was a price of "($59.95) + $41.00" for the set. Is that a shipping charge? I don't usually see a shipping charge included like that, if that's what it is. (Not that I shop a lot! :-) But if I go to Amazon, the shipping charge is usually added separately.)

      On the breast cancer awareness glasses: while it's a great cause to support, I'd have a hard time drinking wine out of that glass because I'd be way too sad. That's just me, but it may explain why sales aren't as good as you expected. But, from the other glasses I saw: wow! Beautifully done -- and I loved the humorous ones.

      Can't wait to see how the business progresses!

      Suzanne
      Hi Suzanne and thanks for your input. We kinda talked about the shipping policy yesterday. I'm working on that and should have it up before the beginning of next week. As far as shipping costs are concerned, I'm not sure how I'll do that. Shipping is integrated with the USPS and rates are returned during the checkout process based on weight and destination. Maybe I could put a table or something like that in with the policy?

      Do you think I should remove the ($59.95) in the set option? Basically, if you select a set, the option adds $41.00 to the item price ($18.95). That's why you see the +41.00. But that didn't seem clear enough to me, so I added the $59.95. Maybe I made it worse?

      Thanks again for your input.

      Tom
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      • Profile picture of the author SuzanneH
        Originally Posted by thobbs31 View Post

        Hi Suzanne and thanks for your input. We kinda talked about the shipping policy yesterday. I'm working on that and should have it up before the beginning of next week. As far as shipping costs are concerned, I'm not sure how I'll do that. Shipping is integrated with the USPS and rates are returned during the checkout process based on weight and destination. Maybe I could put a table or something like that in with the policy?

        Do you think I should remove the ($59.95) in the set option? Basically, if you select a set, the option adds $41.00 to the item price ($18.95). That's why you see the +41.00. But that didn't seem clear enough to me, so I added the $59.95. Maybe I made it worse?

        Tom
        I would have never guessed that's what the $59.95 (+$41.00) was! LOL! Would it be possible for you to put something like: $59.95 (4 X $14.99)? Show the consumer somehow that she's getting a deal by ordering a set of 4 ($4.00 off each glass). Because, in my mind, that's really what it is; not $18.95 + $41.00...

        Re: shipping -- for me, just as long as I have an idea of how much it costs, I'm happy. And definitely let people know whether you have international shipping or not. I would one day love to buy these glasses for a special occasion.

        If it were me, I would definitely look into setting up a Facebook Page (a "Page", not a "group" -- very important difference!) where people can become "fans" of the site. As a Facebook user, I would definitely become a fan of the site. (I'm already a huge fan!) You could highlight a different glass each week, show new items, get people to send in photos of themselves enjoying a nice glass of wine in a Tabbi Glass... So many possibilities!

        You may want to look into adding a Facebook "Share" button on the product pages. My first instinct was to share some of the product pages. Those glasses are so beautiful (and so funny -- I can definitely see moms sharing the "Mommy's Sippy Cup" product page...)

        Some people may say, "No, don't put social media buttons on a product site," but, like I said, my first instinct was to tell other people about these glasses.

        I'd also give visitors the option of having a "wish list" -- or some way to easily mark something they like, or a quick way to send the page link via e-mail. These glasses are something to talk about!

        Suzanne
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  • Profile picture of the author SuzanneH
    I completely agree, Karl. That's why I threw in my .02 cents!

    Suzanne
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