I am trying to convince some of my friends that are in business to optimize their websites for the local search terms.
Since they are paying around $15,000 a year for a quarter page ad in the yellow pages, i think seo is a great idea since local search terms are a piece of piss to rank for.
I heard a while back that 6 out of 10 people search the web first before using a phone directory. Just want to see if this is correct.
So what do you guys think?