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How important is your USP when entering a HIGHLY competitive landscape?

I would argue that it will either make or break me.

Since I'm going into the lose weight/get in shape market I feel that the very best way for me to go up against sites pulling in 7 figures a month is with a completely different USP and also utilizing aspects of confrontational marketing.

it's either that or I'm just like a bazillion other sites claiming to show you "HOW I LOST 100 LBS IN 10 MINUTES!!!!!!!!!" bla bla bla. Of course it also helps to put my money where my mouth is and back up EVERYTHING I say as opposed to hyping the living crap out of it and having a 20% refund on my vendor account.
#clashing #titans

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