How Do You Write you E-mail Series?

Originally Posted by Alexa Smith

Hi Brandon,

I can tell you what I do (in most of my niches) but I don't know if it'll help.

- I usually send autoresponder email on days 1, 3, 6, 10, 15 and 21 and thereafter at 6-day intervals (i.e. varying the days of the week) for ever

- I almost never include a link to anything for sale before the 4th email

- I write in the same tone as the articles they've read which took them to my opt-in - I don't try to simplify or use easy words: I don't mind if there are words in my emails that people aren't very familiar with: I'd rather lose one or two who find me difficult to read than lose many more who think I don't know anything they don't know, so I write emails which I myself would be willing to read all the way through. With a mixture of short sentences and paragraphs and an occasional longer-winded explanation

- I try to be informal, controversial and entertaining (I completely disagree with people who think that humour has no place in copy)

- I try to write a mixed balance between material for predominantly left-brained and right-brained people

- I make sure that anyone but an expert in the niche is going to learn something "new and different" in every mail I write

- I try to give genuinely valuable information which I think people might be interested in, or which will provoke them into thinking there may be a lot more to the subject than they've appreciated and they may have more to learn about it than they knew

- I give links to products I'm promoting less often than others do, I think: I try to give people the feeling that when I'm including a link to something I'm recommending, that's a rarity and must be worth looking at

- I never write anything that I'll be uncomfortable having read by others or read out in a court