Need Some Advice on Which Direction to Go
Hi,
I need some advice on what to do with a report I'm working on.
My main business is doing marketing for small businesses and while I have out-of-state clients, most of the people I work with are local.
Last month I started two networking meetings. One focuses on marketing, we talk about actual strategies.
The second is for bloggers and online publishers. I've had quite a few clients who are in my area that publish some cool sites and the initial concept was just getting those people together to share experiences. But the biggest response has been from small business owners that have either started a blog or have thought about it.
We had the second meeting yesterday and I told the people that came I would put together the information we talked about and email it to them, which is probably going to end up at a 20 to 30 page report.
I am going to send it to the people that came, but what should I do with it afterwards? There are quite a few people who have said they were interested in coming to one or both of the meetings but weren't able to make it for one reason or another.
Should I set up a membership site, add the monthly report, and have people who want the information but can't make the meetings subscribe to access it? My site is already on Joomla so I could set up and configure a member area and a subscription with AEC in a few hours.
Or should I just use the reports as a list building tool?
I need some advice on what to do with a report I'm working on.
My main business is doing marketing for small businesses and while I have out-of-state clients, most of the people I work with are local.
Last month I started two networking meetings. One focuses on marketing, we talk about actual strategies.
The second is for bloggers and online publishers. I've had quite a few clients who are in my area that publish some cool sites and the initial concept was just getting those people together to share experiences. But the biggest response has been from small business owners that have either started a blog or have thought about it.
We had the second meeting yesterday and I told the people that came I would put together the information we talked about and email it to them, which is probably going to end up at a 20 to 30 page report.
I am going to send it to the people that came, but what should I do with it afterwards? There are quite a few people who have said they were interested in coming to one or both of the meetings but weren't able to make it for one reason or another.
Should I set up a membership site, add the monthly report, and have people who want the information but can't make the meetings subscribe to access it? My site is already on Joomla so I could set up and configure a member area and a subscription with AEC in a few hours.
Or should I just use the reports as a list building tool?