Do you really get QUALITY opt-in leads out of free WSO's?

by Shoaib
5 replies
Good morning/evening/night Warriors,

Something I've been pondering for a while... As we know there are many free offers going on at WF and/or in the War Room at any given time.

Get this report for free, get these videos for free, get my package for free, learn this million dollar secret for free.. etc etc. That is a great thing!

However, 99% of them require you to sign up for a "list" before you can get whatever is being offered. Most also go on to making you other (paid) offers on the confirmation page, with a sales letter pushing an affiliate product or their own product.

Many say it will be instant access but then they want you to sit through some long video, yet again pushing more products, before you can gain access to the free offer.

Now, don't get me wrong, I am in no way doubting the quality of the free stuff that is given out at WF. Some of it is actually original and thought-provoking, which is why I usually download them (only if it's quick access without hoops), especially if it's from one of the more experienced/well-known warriors.

I also understand the principle of "I'm giving you something so you have to give me something in return", i.e. your e-mail information. I also understand that one can unsubscribe at their own will.

The only question I have is: What is the quality of the leads that are gained via this method?

I mean, aren't the majority of the people just giving their e-mail to gain access to the free information that you are giving, while igorning the follow-up e-mails completely afterwards or unsubscribing altogether? I personally actually have a "junk" e-mail address, that I use to jump through these sort of hoops. All I do with that e-mail address usually is log on a couple of times a week, and delete everything. So I personally am definitely not what one would call a 'quality lead'. I'm just not sure what the case is with the rest of the Warriors.

Is it about building the NUMBER of subscribers, for ad-swap purposes?

Or am I just completely wrong and the subscribers gained via this method are actually quality subscribers who actually read your e-mails, and possibly act on your recommendations?

What am I missing here?
#free #leads #optin #quality #wso
  • Profile picture of the author KarlWarren
    The lead quality is directly proportional to what you give them,
    and the value they get from you.

    Ask Lee McIntyre.

    If you give GREAT free stuff, interact with your list, and either
    keep them hot, or warm them up yourself - then there's no
    reason that a giveaway can't produce quality leads.
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    eCoverNinja - Sales Page Graphics & Layout Specialist
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    • Profile picture of the author Shoaib
      Originally Posted by KarlWarren View Post

      The lead quality is directly proportional to what you give them,
      and the value they get from you.

      Ask Lee McIntyre.

      If you give GREAT free stuff, interact with your list, and either
      keep them hot, or warm them up yourself - then there's no
      reason that a giveaway can't produce quality leads.
      Agreed. Quality is king! I guess that means it would work for some and not for others.
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  • Profile picture of the author Fernando Veloso
    Karl said it right, no doubt about it.

    Even if I opt-in with my "combat" email address IF the offer is really GOOD I'll come back and opt-in with my "most wanted" email address.

    Just keep it really outstanding and you got me on your list.
    Signature
    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author GoGetta
    Yes,

    I think the 2 points above cover it well!

    The other thing is as well, it can be targeted for mini launches, If you sell PLR material and give some away for free, then you have a list of people obviously interested in PLR.

    Simple stuff but quite clearly targeted and valuable! I suppose everyone surfing that part of the forum as well is looking to buy, not necessarily for free stuff! They are looking for valuable content, deliver it, and thrive! ; )

    GoGetta
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