What Do You Really Think About "Rich Jerk" Type Sites?

David McKee · 01-09-2010, 03:55 PM

I have come across of few of these "reverse Psychology" Rich Jerk type sites (for example I'm Rich You're Not - Make Money Online From Home, The Rich Jerk - The Official Website), and I wonder, past all of the bluff and bulls**t that these sites spout, how effective is this reverse psychology copywriting approach?

Does anyone here on the forum use this approach, and more importantly, what kind of customer do you get? Frankly when I read this kind of site myself, I just laugh at them - I figure there is some fat, bookish nerd ripping off photos of girls, boats, cars, what-have-you, creating the site. In any case I'll bet there is a certain group of people who actually do sign up just because of the "challenge" that is hidden in the text. Thinking back to Joe Vitale's "Hypnotic Writing" I would bet this addresses a certain niche: that of the person who cannot say no to a dare who is also into internet marketing.

Anyway, I would be interesting in your thoughts on this topic, especially if you have tried it!

Thanks.

-DTM

Raiel Schwartz · 01-09-2010, 03:57 PM

I think the approach works well for "newbies" or those not well-adjusted into the Internet Marketing industry.

For those of us who have been in the "game" for at least 2 years or longer though, we can quickly filter through various sales approaches.

Nickolie0990 · 01-09-2010, 03:58 PM

From what I hear, some people respond to that kind of approach. I don't personally use it. But, if the shoe fits, then wear it.

NY1 · 01-09-2010, 04:03 PM

While I never bought his book, it's definitely entertaining, which means people will stay on the page a bit longer.

Also, I checked out a couple of free videos that were available via the links on the page and they were not presented in the same fashion as the sales letter.

I think it does it's job of sucking in the person, getting their attention, and keeping them on the page.

Of course, it might turn off some people, but there is no approach that will appeal to all.

Some people like boring sales pages, some people like flashy, some people like video, some people like text only...

Considering that most people that have been into marketing for a little while know the name, Rich Jerk, it seems to have worked well for his branding and getting attention in the marketplace which is one of the biggest hurdles and goals of marketing in general.

David McKee · 01-09-2010, 04:04 PM

Quote:

Originally Posted by Nickolie0990

From what I hear, some people respond to that kind of approach. I don't personally use it. But, if the shoe fits, then wear it.

It would be interesting to know how many people really respond to an internet challenge, I suspect this approach would work very well on a gamer type site where there are a lot of the kinds of folks who love to take on an "online" challenge. Might make a unique way to form a niche that you would otherwise not expect.
-DTM

VilPietersen@ · 01-09-2010, 04:07 PM

I remember when I first encountered the rich jerk, I thought his marketing techniques were actually quite original and clever.

I didn't buy his book, but I know someone who did, so I guess his style works.

Suthan M · 01-09-2010, 04:07 PM

I have created 2 website using reverse psychology like this...

One in 2007, and one in 2009 , and I can attest to this...

1. People like "original websites" like this
2. People also get "sceptical" about sites like this

YourSimplyStupid was geared towards newbies, and ThisCrapSells was more towards those who are "more experienced" and it worked for me..

One thing for sure: You need to constantly brand it.. If you are starting new and you dont brand it, it is hard to capture the sales.. Thankfully, people are used to this kind of stuffs from me so its OK :-)

deckman · 01-09-2010, 04:09 PM

The Rich Jerk, This guy is a member here on the forum and once he sees this thread maybe he will share his thoughts here. IMHO I would think that there is some validity to this type of approach since the Rich Jerk has been around for some time and has added some great insight on IM here on the forum.

David McKee · 01-09-2010, 04:11 PM

Quote:

Originally Posted by NY1

While I never bought his book, it's definitely entertaining, which means people will stay on the page a bit longer.

...

Considering that most people that have been into marketing for a little while know the name, Rich Jerk, it seems to have worked well for his branding and getting attention in the marketplace which is one of the biggest hurdles and goals of marketing in general.

Yeah - you got a good point, the idea has worked - and I suspect that "The Rich Jerk" has done alright. By taking this approach to the gamer world, I also suspect new life could be breathed into it.

For example:

"I am a god in World of Warcraft, you on the other hand, should not even be playing."

"You don't even have the right to read what I have to say about Call of Duty. Go sell your game and go back to Pac-Man Looser."

Etc. With some serious copywriting, this "challenge" approach might sell some pretty serious stuff in the game world. I am just thinking out loud here, so correct me if I am wrong.

-DTM

tritrain · 01-09-2010, 04:16 PM

Meh.

That's my short answer. I don't care for them, as they all have an agenda and don't often share anything useful. Even Guy Kawalski over-Tweets. I lost a bit of respect because of that.

Karomesis · 01-09-2010, 04:20 PM

It depends on the level of competition in your market as to whether or not Confrontational Marketing will be received well.

If your USP is enough to set you apart from your competitors then I'd say don't try it. But if you're just rehashing the same stuff everyone else is, then CM might be the way to go to gain some traction in your segment.

I posted a thread in the copywriting forum on this topic,
Your workouts suck

this might work with my market but I'm not sure if it would work with yours. What segment are you in if you don't mind me asking?

bravo75 · 01-09-2010, 04:21 PM

I think you would have to have your head examined if you bought anything like that

sbucciarel · 01-09-2010, 04:32 PM

It's effective the first time. Then the copycats who couldn't come up with an original idea if you beat them with a stick come out. I bought RJ's ebook and that pretty much began on online career. I thought his site was hilarious. I didn't believe all the hype, but loved the sarcastic approach. I wouldn't waste any time looking at the "others".

Dennis Gaskill · 01-09-2010, 04:36 PM

When a guy tells me he is a jerk, I have no choice but to take him at his word. I wouldn't buy into that obvious gambit, but he's done okay with it from what I've heard.

I think similar approaches would be seen as copycatting and may not work as well for someone else. I also understand he sends emails with the same kind of phony bravado. I'd get tired of that shtick fast, but others are into self-abuse. I guess you could say he's a marketing dominatrix.

David McKee · 01-09-2010, 04:59 PM

Quote:

Originally Posted by Karomesis

It depends on the level of competition in your market as to whether or not Confrontational Marketing will be received well.

...

this might work with my market but I'm not sure if it would work with yours. What segment are you in if you don't mind me asking?

I am into Task and goal management software (AchieveMaster - my own product) and affiliate marketing. I have no interest in using this approach for what I am currently doing, but I ran across a couple of sites and thought I would throw the question out on the forum and see what kind of success it has had. I was also wondering about gamers because they are into confrontation and challenges.

-DTM

Alexa Smith · 01-09-2010, 05:01 PM

Quote:

Originally Posted by Suthan M

One in 2007,

I confess I'm absolutely intrigued, now: is the spelling mistake in the domain-name deliberate, or was "youresimplystupid" already taken, or what?

John Rogers · 01-09-2010, 05:07 PM

Kelly Felix was the Rich Jerk. He used to pop into the old forum once in awhile, but I don't think he comes here often anymore, if at all. I believe he sold the business. There was speculation as to why that I won't go into. I suppose no one other than Kelly knows the real story.

According to his Facebook page he's a salesman for a company based in New York. Last I heard he was in San Diego. I can't vouch for what information is current.

John

Suthan M · 01-09-2010, 05:12 PM

Quote:

Originally Posted by Alexa Smith

I confess I'm absolutely intrigued, now: is the spelling mistake in the domain-name deliberate, or was "youresimplystupid" already taken, or what?

Deliberate...

BrianLeanza · 01-09-2010, 05:17 PM

Personally I care very little for that sort of approach. I believe - however - that this can be appealing to a LOT of people. It certainly plays with quite a few psychological triggers that are known to work extremely well in driving the addressee to action.

It is not the only marketing instrument that keeps amazing me over and over again. Your average sale letter for instance - you know, those that - if printed out - could easily strangle three elephants, those with the big red letters, those that have buy buttons every few inches of the page : make me wanna tear my hair out and absolutely tell me : do NOT buy this. Apparently, however, this type of sales letter seems to work perfectly well

steve m · 01-09-2010, 05:26 PM

Quote:

Originally Posted by Alexa Smith

I confess I'm absolutely intrigued, now: is the spelling mistake in the domain-name deliberate, or was "youresimplystupid" already taken, or what?

LMAO ha ha Shouldn't it also be
you'resimplystupid
But I suppose it wouldn't really matter as it cannot be done like that anyway...

Suthan M · 01-09-2010, 05:32 PM

Quote:

Originally Posted by steve m

LMAO ha ha Shouldn't it also be
you'resimplystupid
But I suppose it wouldn't really matter as it cannot be done like that anyway...

lol, i shouldnt hijack this thread... The reason why the name is yoursimplystupid, and why the page is made that way.. is shared in the product.

The sales page itself is a "case study" of sorts..

steve m · 01-09-2010, 05:34 PM

Quote:

Originally Posted by Suthan M

Deliberate...

UMMMMMM.... Skeptical!

I like the site though

Steve

Matt Jutras · 01-09-2010, 05:34 PM

That's some funny stuff right there. As for "rich jerk", it obviously made money at one time...maybe it still does.

sundown16 · 01-09-2010, 05:43 PM

....have to admit as soon as I see the fancy car in the driveway of this sprawling mansion.. it's time to bail!
I hate to admit it.. but the pages with the family thing going on is beginning
to annoy me...

you know, the husband, wife, two kids and dog on the beach routine.

Don't get me wrong, I'm a great family man, but there is too many of these
sites and I suspect there a bit slimy!

David McKee · 01-09-2010, 09:54 PM

Quote:

Originally Posted by sundown16

....have to admit as soon as I see the fancy car in the driveway of this sprawling mansion.. it's time to bail!
I hate to admit it.. but the pages with the family thing going on is beginning
to annoy me...

you know, the husband, wife, two kids and dog on the beach routine.

Don't get me wrong, I'm a great family man, but there is too many of these
sites and I suspect there a bit slimy!

With the current economy, probably something that gives an honest impression would be a better bet. Still....

"Hi Loser, I suppose you want a bail-out too. Too bad you don't know the secrets that I use everyday to suck the money out of the wallets of losers like you..."

I guess that could work, but I would not have the heart to ever put something like that up.

cgcmarketing · 01-09-2010, 10:40 PM

The Rich Jerk eBook was not a very exciting read, basically just a general overview of the different methods to make money online, they are a dime a dozen. His worked, and it sold, because of the way it was branded. Identity is everything up to the point of purchase.

Mr. Enthusiastic · 01-09-2010, 10:59 PM

I didn't buy the book but I enjoyed the promotion. Seems to me it's designed to take the reader on an emotional journey as carefully scripted as any ride at Disneyland.

Shock! that someone clearly trying to make a sale would be so obnoxiously rude.
Envy! at the guy's wealth.
Greed! at the idea that I could get me some o' dat wealth.
Fear! that the whole thing's a scam.
Anger! at the prospect of being scammed.
More fear! at missing out.
Wonder! if it's real.
Shame! at not having made anything of my financial life to match that guy.
Laughter! at how over the top the whole thing is.
Curiosity! at whether his techniques really could work for me.
etc...

The content of the book could likely have been published as "Optimizing efficiency of Internet-distributed sales promotions." With that title, maybe a dozen university libraries would have bought it and stuck it in the basement. But rich jerk, maybe I could be one too... man that's got some zing to it.

Came across the same technique in an article the other day. "You may not agree, but you are wrong. If you knew more than I do I would be reading your list." Had to laugh at seeing the Rich Jerk technique again.

Chris

mywebwork · 01-09-2010, 11:46 PM

It certainly is a marketing technique that works, although it can be overdone. It reminds me of the popularity of the "Dummies" books in the 80's, when I first encountered them I thought "who would want to buy a book that screams to the world that you're a dummy?".

But as they have (and continue to) sold millions of copies it was obviously a successful marketing technique - and I actually did read "Java for Dummies" about 12 years ago.

Other titles tried to copycat them and didn't do as well. I suspect that now that the Rich Jerk has been the original that a copycat technique wouldn't do as good. I'd stay away from trying it, but then I was wrong about the "Dummies" books so who am I to say?

Bill

The_Archer · 01-10-2010, 04:48 PM

Don't waste your money on RJ. he makes money from selling to people who he deliberately insults.

It's the same if you said: "You don't have my e-book??? What are you, a loser?? You will be a loser until you buy my e-book."

Yes, it is an effective technique, but do you really want to call your audience or potential customers losers and other insults? Doesn't give you a strong customer base. Most who bought from RJ for 100's when it came out, probably just took their loss.

I even wrote to RJ once and said I saw him on the show "the biggest loser".

LynnM · 01-10-2010, 05:15 PM

Quote:

Originally Posted by deckman

The Rich Jerk, This guy is a member here on the forum and once he sees this thread maybe he will share his thoughts here. IMHO I would think that there is some validity to this type of approach since the Rich Jerk has been around for some time and has added some great insight on IM here on the forum.

Think you're meaning James, TheRichJerksNet; he's a different person.

01-10-2010, 06:04 PM

I would not buy into such crap ... For one his site claimed he lived in a city I am close to and I know he did not live here and further investigations found out many things that was nothing but hype ..

I will not go into that on this forum but to answer the OP anyone that falls for the bullcrap must be a newbie.

James

Buildingfutures · 01-10-2010, 06:24 PM

Funny thing is, that guy was on a hot TV show and became broke until he made that product.

He's really not that rich, at least not enough to deserve that attitude on the site, and his product doesn't tell much more than these things you see newbs throw up. :/

-Sean

Lee MacRae · 01-10-2010, 06:33 PM

Not everyone can out up a web site like the Rich Jerk and succeed. We probably all have a friend or have met someone who can say just about anything and be entertaining. Not everyone can do it without coming across as rude, ignorant or crass. As someone else said in this thread, the Rich Jerk made me laugh when I came across it. I've seen a lot of copy cats after and they all come across as rude.

01-10-2010, 07:03 PM

Quote:

Originally Posted by Buildingfutures

He's really not that rich

-Sean

You're right ... he is no where near as rich as many think .... Now that is what I find funny, many think he is some kind of million dollar man or something.. They just have no idea how wrong they are...

James

AffiliateKungfu · 01-10-2010, 07:11 PM

Quote:

Originally Posted by sbucciarel

It's effective the first time. Then the copycats who couldn't come up with an original idea if you beat them with a stick come out. I bought RJ's ebook and that pretty much began on online career. I thought his site was hilarious. I didn't believe all the hype, but loved the sarcastic approach. I wouldn't waste any time looking at the "others".

I just love that huge pile of sigs you have.

I'm getting more depressed by the day because I couldn't have the goodies like you do.

John McDermott · 01-10-2010, 07:21 PM

Its kinda like a knee jerk direct response website. lol j.mac

Buildingfutures · 01-10-2010, 07:27 PM

Quote:

Originally Posted by TheRichJerksNet

You're right ... he is no where near as rich as many think .... Now that is what I find funny, many think he is some kind of million dollar man or something.. They just have no idea how wrong they are...

James

And thats what contributes to his 'success'. Most people DONT know how wrong they are or who the guy really is. His website shows all this fancy stuff, I'm sure he couldn't have even afforded even when he was still working that gig of his before it was canceled.

Ah, the obscurity of the internet. Where a bum can be a millionaire, and a millionaire can be a bum.

-Sean

01-10-2010, 08:12 PM

Quote:

Originally Posted by Buildingfutures

And thats what contributes to his 'success'. Most people DONT know how wrong they are or who the guy really is. His website shows all this fancy stuff, I'm sure he couldn't have even afforded even when he was still working that gig of his before it was canceled.

Ah, the obscurity of the internet. Where a bum can be a millionaire, and a millionaire can be a bum.

-Sean

You're right and I have a post on my forum just about this being "fake" stuff..

LOL .. I like that 'success' ...

James

Chris Whitrod · 01-10-2010, 08:21 PM

Love or loathe his copy writing, the fact is that you all read it. Probably read plenty more than just one sales page too. The RJ was able to standout and get a truckload of attention within the Internet Marketing world. Anybody who can get that sort of attention in a noisy overcrowded market is a great marketer.
In answer to your question David. Controversy will continue to capture attention. Think Howard Stern, and more recently Gordon Ramsy. Whenever I have fun with my copy, conversions improve.

Tony@OperationInfinity · 01-10-2010, 08:40 PM

Well, the funny thing is I've actually opted in to the Rich Jerk site and bought the $10 e-book just to see what it was all about.

The information inside was good and straight forward, but its nothing you can't find running a search through the Warriors Forum or Google.

Also, the idea behind its marketing, in my opinion, only stick to those who are susceptible to messages that attack someones ego. I am not particularly fond of it, and I still receive emails everyday from the site.

...It's actually starting to get annoying. Lol!

N4PGW · 01-10-2010, 09:03 PM

Of all the guru's I unsubscribed from, he was not one of them. I am sure he has a target audience as most business advertising has, but I wasn't one of them so I never checked him out. It just isn't my style.

Karen Blundell · 01-10-2010, 09:15 PM

The "shock" style of marketing that the RichJerk used annoys the crap out of me, but I did look...so he definitely got the traffic...and it's a numbers game, as we all know, so the more people that landed on his site even out of the slightest bit of curiosity, the more he was likely to get some suckers to buy from him. You got to give him credit for that.

Now that I've seen it, I wouldn't even bother looking at another copy-cat site. But then again, I've been around the internet for more than a week, and I know what I want and what I like, and what to avoid.

Troy_Phillips · 01-10-2010, 11:05 PM

Oh Come on people .

You don't know what life is all about till you have smoked a rich jerk cigar .

David McKee · 01-11-2010, 07:17 AM

Quote:

Originally Posted by John McDermott

Its kinda like a knee jerk direct response website. lol j.mac

Hey! I think you just came up with the next great site!

"The Knee Jerk"

-DTM

David McKee · 01-11-2010, 07:21 AM

Quote:

Originally Posted by Chris Whitrod

Love or loathe his copy writing, the fact is that you all read it. Probably read plenty more than just one sales page too. The RJ was able to standout and get a truckload of attention within the Internet Marketing world. Anybody who can get that sort of attention in a noisy overcrowded market is a great marketer.
In answer to your question David. Controversy will continue to capture attention. Think Howard Stern, and more recently Gordon Ramsy. Whenever I have fun with my copy, conversions improve.

Agreed - but these days, what is controversial anymore? You think you have something that might just be a "little over the top" and the next thing you know some guy is getting onto a plane with exploding underwear!

I guess that is where the real creativity comes in.

JohnMcCabe · 01-11-2010, 09:10 AM

The original Rich Jerk site was so campy and over the top it was entertaining. Enough so that I did buy the book, just to see what he would do.

Like most originals, the copycats lack something. In this instance, what was fun in the RJ caricature is simply insulting in the RJ wannabes.

Ran across a sales page with a headline that read "If You Aren't Ready to Beleive Me, Hit the Back Button Now, Loser!" (yes, they misspelled 'believe'). Being a generally agreeable sort, I did...

Got an email with the subject line "Unsubscribe Now!"... Being in an accommodating mood, I did them one better - I unsubscribed from all of the sub-lists I was on, too...

Like any one-time effective approach, the copycats don't really care why something worked, only that it did. So you get long sales letters written with the same approach used on short articles - find one you like and then 'rewrite' it by making a few quick substitutions.

Suthan M · 01-11-2010, 09:11 AM

I have a post to make here:

I seriously believe that many people are undermining the concept of "Rich Jerk" website. Dont look into that aspect way too much.

Look at it from this perspective: HE WAS DIFFERENT.

Now, by being different, he became an idol, an enigma, and someone who took the industry by storm. You have to give him credit. Now, chances are, people might copycat that, but..

when you keep on coming up creative projects, people are bound to keep an eye on you: no matter what they say..

Desmond Ong · 01-11-2010, 09:15 AM

To be honest with you, Rich jerk aka. KF is the ONLY sales letter that I've read back then.

Do I read most of your sales letters? NO.

It's good to be different but again, you need to study your market well.

Emily Meeks · 01-11-2010, 10:43 AM

I was thoroughly entertained by the Rich Jerk. I still get his emails, and read them for the sheer comedy.

I don't bother with any copycat sites though - a joke is never as funny the second time around.

KellyFelix · 01-14-2010, 12:01 AM

Quote:

Originally Posted by John Rogers

Kelly Felix was the Rich Jerk. According to his Facebook page he's a salesman for a company based in New York. Last I heard he was in San Diego. I can't vouch for what information is current.

John

Hahaha. Man this really cracked me up!

My Facebook page does list my employer as "Vandelay Industries" in Manhattan, and my occupation as "Latex Salesman". Anyone get the reference? LOL

01-09-2010, 03:55 PM	#1
David McKee Affiliate SledgeHammer War Room Member Join Date: May 2008 Location: Mint Hill, NC, USA. Posts: 441 Blog Entries: 5 Thanks: 147 Thanked 84 Times in 61 Posts Social Networking Contact Info	What Do You Really Think About "Rich Jerk" Type Sites? I have come across of few of these "reverse Psychology" Rich Jerk type sites (for example I'm Rich You're Not - Make Money Online From Home, The Rich Jerk - The Official Website), and I wonder, past all of the bluff and bulls**t that these sites spout, how effective is this reverse psychology copywriting approach? Does anyone here on the forum use this approach, and more importantly, what kind of customer do you get? Frankly when I read this kind of site myself, I just laugh at them - I figure there is some fat, bookish nerd ripping off photos of girls, boats, cars, what-have-you, creating the site. In any case I'll bet there is a certain group of people who actually do sign up just because of the "challenge" that is hidden in the text. Thinking back to Joe Vitale's "Hypnotic Writing" I would bet this addresses a certain niche: that of the person who cannot say no to a dare who is also into internet marketing. Anyway, I would be interesting in your thoughts on this topic, especially if you have tried it! Thanks. -DTM
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01-09-2010, 03:57 PM	#2
Raiel Schwartz Online Marketing Expert War Room Member Join Date: Jan 2009 Location: New York City Posts: 441 Thanks: 51 Thanked 50 Times in 37 Posts Contact Info	Re: What Do You Really Think About "Rich Jerk" Type Sites? I think the approach works well for "newbies" or those not well-adjusted into the Internet Marketing industry. For those of us who have been in the "game" for at least 2 years or longer though, we can quickly filter through various sales approaches.
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01-09-2010, 03:58 PM	#3
Nickolie0990 Weird Strange but True War Room Member Join Date: Apr 2009 Posts: 825 Thanks: 13 Thanked 256 Times in 123 Posts	Re: What Do You Really Think About "Rich Jerk" Type Sites? From what I hear, some people respond to that kind of approach. I don't personally use it. But, if the shoe fits, then wear it.
	Mastermind with Mark Greer

01-09-2010, 04:03 PM	#4
NY1 HyperActive Warrior War Room Member Join Date: Nov 2009 Location: New York Posts: 271 Thanks: 68 Thanked 79 Times in 54 Posts	Re: What Do You Really Think About "Rich Jerk" Type Sites? While I never bought his book, it's definitely entertaining, which means people will stay on the page a bit longer. Also, I checked out a couple of free videos that were available via the links on the page and they were not presented in the same fashion as the sales letter. I think it does it's job of sucking in the person, getting their attention, and keeping them on the page. Of course, it might turn off some people, but there is no approach that will appeal to all. Some people like boring sales pages, some people like flashy, some people like video, some people like text only... Considering that most people that have been into marketing for a little while know the name, Rich Jerk, it seems to have worked well for his branding and getting attention in the marketplace which is one of the biggest hurdles and goals of marketing in general.

01-09-2010, 04:07 PM	#6
VilPietersen@ Happy Days :) War Room Member Join Date: Oct 2008 Location: Bristol, UK Posts: 266 Thanks: 21 Thanked 32 Times in 29 Posts Social Networking Contact Info	Re: What Do You Really Think About "Rich Jerk" Type Sites? I remember when I first encountered the rich jerk, I thought his marketing techniques were actually quite original and clever. I didn't buy his book, but I know someone who did, so I guess his style works.
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01-09-2010, 04:07 PM	#7
Suthan M Yezzar.com War Room Member Join Date: Oct 2005 Location: Malaysia Posts: 3,771 Blog Entries: 13 Thanks: 137 Thanked 219 Times in 161 Posts Social Networking Contact Info	Re: What Do You Really Think About "Rich Jerk" Type Sites? I have created 2 website using reverse psychology like this... One in 2007, and one in 2009 , and I can attest to this... 1. People like "original websites" like this 2. People also get "sceptical" about sites like this YourSimplyStupid was geared towards newbies, and ThisCrapSells was more towards those who are "more experienced" and it worked for me.. One thing for sure: You need to constantly brand it.. If you are starting new and you dont brand it, it is hard to capture the sales.. Thankfully, people are used to this kind of stuffs from me so its OK :-)
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01-09-2010, 04:09 PM	#8
deckman HyperActive Warrior War Room Member Join Date: Dec 2007 Location: The Lone Star State Posts: 363 Thanks: 81 Thanked 45 Times in 24 Posts Social Networking	Re: What Do You Really Think About "Rich Jerk" Type Sites? The Rich Jerk, This guy is a member here on the forum and once he sees this thread maybe he will share his thoughts here. IMHO I would think that there is some validity to this type of approach since the Rich Jerk has been around for some time and has added some great insight on IM here on the forum.

01-09-2010, 04:16 PM	#10
tritrain Affiliate Marketing Guy War Room Member Join Date: Jan 2010 Location: Minnesota Posts: 247 Blog Entries: 12 Thanks: 103 Thanked 34 Times in 29 Posts Social Networking	Re: What Do You Really Think About "Rich Jerk" Type Sites? Meh. That's my short answer. I don't care for them, as they all have an agenda and don't often share anything useful. Even Guy Kawalski over-Tweets. I lost a bit of respect because of that.
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01-09-2010, 04:20 PM	#11
Karomesis VOX PER SCIENTIA War Room Member Join Date: Dec 2009 Location: Nashua NH Posts: 106 Thanks: 8 Thanked 4 Times in 4 Posts Contact Info	Re: What Do You Really Think About "Rich Jerk" Type Sites? It depends on the level of competition in your market as to whether or not Confrontational Marketing will be received well. If your USP is enough to set you apart from your competitors then I'd say don't try it. But if you're just rehashing the same stuff everyone else is, then CM might be the way to go to gain some traction in your segment. I posted a thread in the copywriting forum on this topic, Your workouts suck this might work with my market but I'm not sure if it would work with yours. What segment are you in if you don't mind me asking?
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01-09-2010, 04:21 PM	#12
bravo75 Advanced Warrior Join Date: Jul 2009 Location: From Liverpool, UK Living on the Costa Blanca Posts: 984 Thanks: 290 Thanked 328 Times in 226 Posts	Re: What Do You Really Think About "Rich Jerk" Type Sites? I think you would have to have your head examined if you bought anything like that

01-09-2010, 04:32 PM	#13
sbucciarel Suzanne War Room Member Join Date: Jan 2007 Location: Virginia, USA. Posts: 10,681 Blog Entries: 1 Thanks: 1,215 Thanked 4,069 Times in 2,276 Posts	Re: What Do You Really Think About "Rich Jerk" Type Sites? It's effective the first time. Then the copycats who couldn't come up with an original idea if you beat them with a stick come out. I bought RJ's ebook and that pretty much began on online career. I thought his site was hilarious. I didn't believe all the hype, but loved the sarcastic approach. I wouldn't waste any time looking at the "others".
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01-09-2010, 04:36 PM	#14
Dennis Gaskill Senior Warrior Member War Room Member Join Date: Jan 2008 Location: Wisconsin, USA. Posts: 4,113 Blog Entries: 2 Thanks: 2,405 Thanked 3,422 Times in 1,592 Posts Social Networking	Re: What Do You Really Think About "Rich Jerk" Type Sites? When a guy tells me he is a jerk, I have no choice but to take him at his word. I wouldn't buy into that obvious gambit, but he's done okay with it from what I've heard. I think similar approaches would be seen as copycatting and may not work as well for someone else. I also understand he sends emails with the same kind of phony bravado. I'd get tired of that shtick fast, but others are into self-abuse. I guess you could say he's a marketing dominatrix.
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01-09-2010, 05:07 PM	#17
John Rogers The Instigator War Room Member Join Date: Jun 2004 Location: Shelton, WA, USA. Posts: 5,346 Blog Entries: 11 Thanks: 278 Thanked 524 Times in 241 Posts Social Networking	Re: What Do You Really Think About "Rich Jerk" Type Sites? Kelly Felix was the Rich Jerk. He used to pop into the old forum once in awhile, but I don't think he comes here often anymore, if at all. I believe he sold the business. There was speculation as to why that I won't go into. I suppose no one other than Kelly knows the real story. According to his Facebook page he's a salesman for a company based in New York. Last I heard he was in San Diego. I can't vouch for what information is current. John
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01-09-2010, 05:17 PM	#19
BrianLeanza Active Warrior War Room Member Join Date: Oct 2009 Posts: 42 Thanks: 9 Thanked 4 Times in 4 Posts	Re: What Do You Really Think About "Rich Jerk" Type Sites? Personally I care very little for that sort of approach. I believe - however - that this can be appealing to a LOT of people. It certainly plays with quite a few psychological triggers that are known to work extremely well in driving the addressee to action. It is not the only marketing instrument that keeps amazing me over and over again. Your average sale letter for instance - you know, those that - if printed out - could easily strangle three elephants, those with the big red letters, those that have buy buttons every few inches of the page : make me wanna tear my hair out and absolutely tell me : do NOT buy this. Apparently, however, this type of sales letter seems to work perfectly well

01-09-2010, 05:34 PM	#23
Matt Jutras Use Your Illusion War Room Member Join Date: Dec 2007 Posts: 523 Thanks: 188 Thanked 179 Times in 114 Posts	Re: What Do You Really Think About "Rich Jerk" Type Sites? That's some funny stuff right there. As for "rich jerk", it obviously made money at one time...maybe it still does.

01-09-2010, 05:43 PM	#24
sundown16 Active Warrior Join Date: Mar 2009 Location: toronto,ontario,canada Posts: 52 Thanks: 18 Thanked 7 Times in 6 Posts	Re: What Do You Really Think About "Rich Jerk" Type Sites? ....have to admit as soon as I see the fancy car in the driveway of this sprawling mansion.. it's time to bail! I hate to admit it.. but the pages with the family thing going on is beginning to annoy me... you know, the husband, wife, two kids and dog on the beach routine. Don't get me wrong, I'm a great family man, but there is too many of these sites and I suspect there a bit slimy!

01-09-2010, 10:40 PM	#26
cgcmarketing SiteSpazz.com War Room Member Join Date: Dec 2009 Posts: 169 Thanks: 13 Thanked 40 Times in 16 Posts Contact Info	Re: What Do You Really Think About "Rich Jerk" Type Sites? The Rich Jerk eBook was not a very exciting read, basically just a general overview of the different methods to make money online, they are a dime a dozen. His worked, and it sold, because of the way it was branded. Identity is everything up to the point of purchase.

01-09-2010, 10:59 PM	#27
Mr. Enthusiastic Enthusiastic Warrior War Room Member Join Date: Nov 2009 Posts: 815 Blog Entries: 4 Thanks: 222 Thanked 224 Times in 170 Posts	Re: What Do You Really Think About "Rich Jerk" Type Sites? I didn't buy the book but I enjoyed the promotion. Seems to me it's designed to take the reader on an emotional journey as carefully scripted as any ride at Disneyland. Shock! that someone clearly trying to make a sale would be so obnoxiously rude. Envy! at the guy's wealth. Greed! at the idea that I could get me some o' dat wealth. Fear! that the whole thing's a scam. Anger! at the prospect of being scammed. More fear! at missing out. Wonder! if it's real. Shame! at not having made anything of my financial life to match that guy. Laughter! at how over the top the whole thing is. Curiosity! at whether his techniques really could work for me. etc... The content of the book could likely have been published as "Optimizing efficiency of Internet-distributed sales promotions." With that title, maybe a dozen university libraries would have bought it and stuck it in the basement. But rich jerk, maybe I could be one too... man that's got some zing to it. Came across the same technique in an article the other day. "You may not agree, but you are wrong. If you knew more than I do I would be reading your list." Had to laugh at seeing the Rich Jerk technique again. Chris

01-09-2010, 11:46 PM	#28
mywebwork Senior Warrior Member War Room Member Join Date: Sep 2008 Location: Honolulu, Hawaii, USA & Montreal Canada Posts: 2,218 Blog Entries: 1 Thanks: 759 Thanked 725 Times in 506 Posts	Re: What Do You Really Think About "Rich Jerk" Type Sites? It certainly is a marketing technique that works, although it can be overdone. It reminds me of the popularity of the "Dummies" books in the 80's, when I first encountered them I thought "who would want to buy a book that screams to the world that you're a dummy?". But as they have (and continue to) sold millions of copies it was obviously a successful marketing technique - and I actually did read "Java for Dummies" about 12 years ago. Other titles tried to copycat them and didn't do as well. I suspect that now that the Rich Jerk has been the original that a copycat technique wouldn't do as good. I'd stay away from trying it, but then I was wrong about the "Dummies" books so who am I to say? Bill

01-10-2010, 04:48 PM	#29
The_Archer DedicatedServersXS War Room Member Join Date: Dec 2009 Location: Northern Ontario, Canada Posts: 95 Thanks: 0 Thanked 12 Times in 11 Posts	Re: What Do You Really Think About "Rich Jerk" Type Sites? Don't waste your money on RJ. he makes money from selling to people who he deliberately insults. It's the same if you said: "You don't have my e-book??? What are you, a loser?? You will be a loser until you buy my e-book." Yes, it is an effective technique, but do you really want to call your audience or potential customers losers and other insults? Doesn't give you a strong customer base. Most who bought from RJ for 100's when it came out, probably just took their loss. I even wrote to RJ once and said I saw him on the show "the biggest loser".

01-10-2010, 06:04 PM	#31
TheRichJerksNet Guest Posts: n/a	Re: What Do You Really Think About "Rich Jerk" Type Sites? I would not buy into such crap ... For one his site claimed he lived in a city I am close to and I know he did not live here and further investigations found out many things that was nothing but hype .. I will not go into that on this forum but to answer the OP anyone that falls for the bullcrap must be a newbie. James
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01-10-2010, 06:24 PM	#32
Buildingfutures Sean Sheehan - WF Troll War Room Member Join Date: Nov 2008 Location: Orlando, FL Posts: 822 Blog Entries: 2 Thanks: 141 Thanked 244 Times in 127 Posts Social Networking	Re: What Do You Really Think About "Rich Jerk" Type Sites? Funny thing is, that guy was on a hot TV show and became broke until he made that product. He's really not that rich, at least not enough to deserve that attitude on the site, and his product doesn't tell much more than these things you see newbs throw up. :/ -Sean
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01-10-2010, 06:33 PM	#33
Lee MacRae HyperActive Warrior War Room Member Join Date: Dec 2005 Location: The Great White North Posts: 200 Thanks: 8 Thanked 30 Times in 26 Posts	Re: What Do You Really Think About "Rich Jerk" Type Sites? Not everyone can out up a web site like the Rich Jerk and succeed. We probably all have a friend or have met someone who can say just about anything and be entertaining. Not everyone can do it without coming across as rude, ignorant or crass. As someone else said in this thread, the Rich Jerk made me laugh when I came across it. I've seen a lot of copy cats after and they all come across as rude.
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01-10-2010, 07:21 PM	#36
John McDermott www.johnnymacmarketing.co Join Date: Nov 2007 Location: Cape Coral, Fl Posts: 15 Thanks: 13 Thanked 0 Times in 0 Posts Contact Info	Re: What Do You Really Think About "Rich Jerk" Type Sites? Its kinda like a knee jerk direct response website. lol j.mac

01-10-2010, 08:21 PM	#39
Chris Whitrod Warrior Member War Room Member Join Date: Oct 2008 Location: Gold Coast, Australia Posts: 24 Thanks: 17 Thanked 5 Times in 2 Posts Social Networking	Re: What Do You Really Think About "Rich Jerk" Type Sites? Love or loathe his copy writing, the fact is that you all read it. Probably read plenty more than just one sales page too. The RJ was able to standout and get a truckload of attention within the Internet Marketing world. Anybody who can get that sort of attention in a noisy overcrowded market is a great marketer. In answer to your question David. Controversy will continue to capture attention. Think Howard Stern, and more recently Gordon Ramsy. Whenever I have fun with my copy, conversions improve.

01-10-2010, 08:40 PM	#40
Tony@OperationInfinity Warrior Member Join Date: Dec 2009 Location: United States Posts: 8 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Re: What Do You Really Think About "Rich Jerk" Type Sites? Well, the funny thing is I've actually opted in to the Rich Jerk site and bought the $10 e-book just to see what it was all about. The information inside was good and straight forward, but its nothing you can't find running a search through the Warriors Forum or Google. Also, the idea behind its marketing, in my opinion, only stick to those who are susceptible to messages that attack someones ego. I am not particularly fond of it, and I still receive emails everyday from the site. ...It's actually starting to get annoying. Lol!

01-10-2010, 09:03 PM	#41
N4PGW Buck War Room Member Join Date: Aug 2008 Location: Blue Ridge Mountains Posts: 886 Thanks: 503 Thanked 165 Times in 129 Posts Social Networking Contact Info	Re: What Do You Really Think About "Rich Jerk" Type Sites? Of all the guru's I unsubscribed from, he was not one of them. I am sure he has a target audience as most business advertising has, but I wasn't one of them so I never checked him out. It just isn't my style.

01-10-2010, 09:15 PM	#42
Karen Blundell Senior Warrior Member War Room Member Join Date: Jul 2008 Location: Niagara Region, Canada Posts: 1,113 Thanks: 1,480 Thanked 412 Times in 322 Posts Social Networking Contact Info	Re: What Do You Really Think About "Rich Jerk" Type Sites? The "shock" style of marketing that the RichJerk used annoys the crap out of me, but I did look...so he definitely got the traffic...and it's a numbers game, as we all know, so the more people that landed on his site even out of the slightest bit of curiosity, the more he was likely to get some suckers to buy from him. You got to give him credit for that. Now that I've seen it, I wouldn't even bother looking at another copy-cat site. But then again, I've been around the internet for more than a week, and I know what I want and what I like, and what to avoid.
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01-10-2010, 11:05 PM	#43
Troy_Phillips Senior Warrior Member War Room Member Join Date: May 2009 Location: North Ga. Posts: 1,676 Blog Entries: 2 Thanks: 947 Thanked 505 Times in 325 Posts Social Networking	Re: What Do You Really Think About "Rich Jerk" Type Sites? Oh Come on people . You don't know what life is all about till you have smoked a rich jerk cigar .
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01-11-2010, 09:10 AM	#46
JohnMcCabe Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA. Posts: 7,626 Thanks: 2,687 Thanked 4,399 Times in 2,394 Posts Social Networking	Re: What Do You Really Think About "Rich Jerk" Type Sites? The original Rich Jerk site was so campy and over the top it was entertaining. Enough so that I did buy the book, just to see what he would do. Like most originals, the copycats lack something. In this instance, what was fun in the RJ caricature is simply insulting in the RJ wannabes. Ran across a sales page with a headline that read "If You Aren't Ready to Beleive Me, Hit the Back Button Now, Loser!" (yes, they misspelled 'believe'). Being a generally agreeable sort, I did... Got an email with the subject line "Unsubscribe Now!"... Being in an accommodating mood, I did them one better - I unsubscribed from all of the sub-lists I was on, too... Like any one-time effective approach, the copycats don't really care why something worked, only that it did. So you get long sales letters written with the same approach used on short articles - find one you like and then 'rewrite' it by making a few quick substitutions.
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01-11-2010, 09:11 AM	#47
Suthan M Yezzar.com War Room Member Join Date: Oct 2005 Location: Malaysia Posts: 3,771 Blog Entries: 13 Thanks: 137 Thanked 219 Times in 161 Posts Social Networking Contact Info	Re: What Do You Really Think About "Rich Jerk" Type Sites? I have a post to make here: I seriously believe that many people are undermining the concept of "Rich Jerk" website. Dont look into that aspect way too much. Look at it from this perspective: HE WAS DIFFERENT. Now, by being different, he became an idol, an enigma, and someone who took the industry by storm. You have to give him credit. Now, chances are, people might copycat that, but.. when you keep on coming up creative projects, people are bound to keep an eye on you: no matter what they say..
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01-11-2010, 09:15 AM	#48
Desmond Ong Caffeinated Warrior War Room Member Join Date: Nov 2008 Location: Nebraska Posts: 826 Thanks: 124 Thanked 75 Times in 49 Posts Social Networking Contact Info	Re: What Do You Really Think About "Rich Jerk" Type Sites? To be honest with you, Rich jerk aka. KF is the ONLY sales letter that I've read back then. Do I read most of your sales letters? NO. It's good to be different but again, you need to study your market well.
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01-11-2010, 10:43 AM	#49
Emily Meeks Innovative Revelation War Room Member Join Date: Feb 2009 Location: Austin, TX Posts: 1,020 Blog Entries: 1 Thanks: 714 Thanked 269 Times in 180 Posts Contact Info	Re: What Do You Really Think About "Rich Jerk" Type Sites? I was thoroughly entertained by the Rich Jerk. I still get his emails, and read them for the sheer comedy. I don't bother with any copycat sites though - a joke is never as funny the second time around.
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