Estimated Average CPC
Looking at the 'Google Adwords Keyword Tool', is shows the Estimated Average CPC which I'd imagine is the cost to adverisers for using the keyword. I am assuming the greater the Estimated Average CPC, the more google will pay pay the website for hosting the adwords.
I am just wondering how do they decide what to pay to the website. For example 'winter jackets', the Estimated Average CPC is $1.36 and for 'winter clothing' it is $1.09. If traffic was to come to the website from another website other then google search engine, clicks on an ad, how would google decide which adword to pay on assuming the website potentially caters for both keywords.
Thanks.
Jim.
-
Elle Holder -
[ 1 ] Thanks
Signature{{ DiscussionBoard.errors[1603063].message }} -
-
Nickolie0990 -
Thanks
{{ DiscussionBoard.errors[1603482].message }} -