Estimated Average CPC

2 replies
Hi.

Looking at the 'Google Adwords Keyword Tool', is shows the Estimated Average CPC which I'd imagine is the cost to adverisers for using the keyword. I am assuming the greater the Estimated Average CPC, the more google will pay pay the website for hosting the adwords.
I am just wondering how do they decide what to pay to the website. For example 'winter jackets', the Estimated Average CPC is $1.36 and for 'winter clothing' it is $1.09. If traffic was to come to the website from another website other then google search engine, clicks on an ad, how would google decide which adword to pay on assuming the website potentially caters for both keywords.

Thanks.

Jim.
#average #cpc #estimated
  • Profile picture of the author Elle Holder
    How a visitor gets to your site is irrelevant. The only thing that matters here is what Adsense link they click on while they are there.

    If they click on "winter jackets" you'll get a percentage of what Google charged that Adwords' client. Ditto for if they click on "winter clothing."

    Nobody knows what that percentage is. However, if Google smart prices your site, you'll only get pennies per click, no matter how high the price the Adwords' client is charged.

    And to answer the "what is smart pricing" question I can just hear you asking, here you go.
    What is smart pricing?
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  • Profile picture of the author Nickolie0990
    Google is a total mystery, so whatever advice you get, always take it with a grain of salt. The only real way to know is to test, then test it again and finally keep testing. I'm sure Google dose smart price the websites, but one thing I found interesting when I was testing AdSense, is this. The less AdSense is on your page, the more they pay out.

    Think of your page like a Google search result page, they want to deliver the highest relevant to the subject. So if you optimize your page (Not over optimize), just optimize it to a keyword, then limit the number of AdSense on the page. Say having only one block. Then the pay outs will be larger. I know its weird, but less is more in Googles eyes.
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