Is your sales page turning buyers off?

kyhell · 01-10-2010, 11:44 AM

I have found that in the IM world there are as many types of IM as there are people doing it. It seems everyone has there own way of deploying their strategies. Now up until recently I have had no need for a sales page as most if not all of my revenue comes from direct sales, eBay and various other sales sites that I own.
I am a firm believer in multiple streams of income as not to have all my eggs in one basket.

Recently I have decided that it is time to venture out into more things. (My business is my whole life and I spend 14-18 hours a day with it not because I have to but because I truly enjoy it)

so in researching my next venture I have been studying sales pages for a while now and I find myself being turned off by them rather than wanting to purchase anything from them.

A good example is the sales page for Fapturbo. (I have no affiliation with them) The miles of scrolling and the constant repetition quite literally made me want to leave the page before I scrolled to the bottom to see the price.

Now I remember seeing boatloads of these types of sales pages in the early to mid 90's and back then I would read them for the most part but even then I would get part way though it and either scroll down or click out.

I guess my question is really this am I just jaded after having been on line for all these years or do these types of sales pages really do the work they are intended to do?

dvduval · 01-10-2010, 11:49 AM

This is one area where I still don't always "get" internet marketing. For me, I make a good product, people use it and like it, and then it is easy to sell more units. I don't actually spend all that much time making squeeze pages because I don't need to do that. I may have lost a sale or two as a result of not "squeezing" hard enough, but over time as people talk about my product, others who didn't buy initially buy later as they see the growing buzz. I may be old fashioned, but I just believe in the quality of a product selling itself.

kyhell · 01-10-2010, 12:21 PM

Quote:

Originally Posted by dvduval

This is one area where I still don't always "get" internet marketing. For me, I make a good product, people use it and like it, and then it is easy to sell more units. I don't actually spend all that much time making squeeze pages because I don't need to do that. I may have lost a sale or two as a result of not "squeezing" hard enough, but over time as people talk about my product, others who didn't buy initially buy later as they see the growing buzz. I may be old fashioned, but I just believe in the quality of a product selling itself.

This sums up my thoughts exactly! I guess my feeling on the whole thing is that all to often it feels like when reading theses things i feel like a used car salesman is trying to convince me that a Yugo fire on 3 cylinders is just as good if not better than slk-class mercedes

01-10-2010, 11:44 AM	#1
kyhell Banned War Room Member Join Date: Dec 2009 Location: Nebraska Posts: 284 Thanks: 83 Thanked 96 Times in 36 Posts Social Networking Contact Info	Is your sales page turning buyers off? I have found that in the IM world there are as many types of IM as there are people doing it. It seems everyone has there own way of deploying their strategies. Now up until recently I have had no need for a sales page as most if not all of my revenue comes from direct sales, eBay and various other sales sites that I own. I am a firm believer in multiple streams of income as not to have all my eggs in one basket. Recently I have decided that it is time to venture out into more things. (My business is my whole life and I spend 14-18 hours a day with it not because I have to but because I truly enjoy it) so in researching my next venture I have been studying sales pages for a while now and I find myself being turned off by them rather than wanting to purchase anything from them. A good example is the sales page for Fapturbo. (I have no affiliation with them) The miles of scrolling and the constant repetition quite literally made me want to leave the page before I scrolled to the bottom to see the price. Now I remember seeing boatloads of these types of sales pages in the early to mid 90's and back then I would read them for the most part but even then I would get part way though it and either scroll down or click out. I guess my question is really this am I just jaded after having been on line for all these years or do these types of sales pages really do the work they are intended to do?

01-10-2010, 11:49 AM	#2
dvduval phpLD master War Room Member Join Date: Dec 2006 Location: Silicon Valley Posts: 2,970 Blog Entries: 3 Thanks: 44 Thanked 307 Times in 259 Posts Social Networking	Re: Is your sales page turning buyers off? This is one area where I still don't always "get" internet marketing. For me, I make a good product, people use it and like it, and then it is easy to sell more units. I don't actually spend all that much time making squeeze pages because I don't need to do that. I may have lost a sale or two as a result of not "squeezing" hard enough, but over time as people talk about my product, others who didn't buy initially buy later as they see the growing buzz. I may be old fashioned, but I just believe in the quality of a product selling itself.
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