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The question "So What?"

by markstephenson
7 replies
So What?
This is one of the most important questions you can ask. Ask yourself that question every time your about to do something. Apply it as you build your business.
Every sentence you write - ask yourself, "So what?" Everything you plan to do ask yourself, "So what? "What you are really asking is "Am I on target" or have I gotten side tracked, and am off on some tangent wasting money and resources?
The "So what?" question will help you make a great plan and execute it. It will keep you focused, and get rid of a lot of clutter. It will help you define you competitive advantage.
Try it. You might like it.
Mark Stephenson
#question #so what
  • Profile picture of the author Intrepreneur
    Here you go. Might enlighten your way of thinking to a more thought out approach.

    Amazon.com: F**k it: The Ultimate Spiritual Way...Amazon.com: F**k it: The Ultimate Spiritual Way...
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  • Profile picture of the author Nickolie0990
    The question for me, would have to be, "Does this move me towards my goal or does this move me away?" I always want to be moving towards the things I want.
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  • Profile picture of the author Troy_Phillips
    ...so....what?
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    • Profile picture of the author Troy_Phillips
      I understand where the op was coming from. Just don't think I will question myself after every move I make a day .

      Could be I already know what




      Originally Posted by Richard Odell View Post

      So many crash and die on this one single utterance, its either the defining point of your career/life, or its the give up point?

      Wanna excel beyond where you are?

      That is all down to your interpretation?

      -Rich
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  • Profile picture of the author R Hagel
    It's also a good question to ask when you're writing sales copy. It'll help you get beyond features and really drill down to the benefits and ultimate desired outcome.

    For example:

    This toothpaste contains baking soda.

    So what?

    Baking soda is a gentle abrasive that helps whiten teeth.

    So what?

    Whiter teeth lead to a more attractive smile.

    So what?

    A more attractive smile can lead to more confidence, a fuller social calendar, etc.


    Cheers,
    Becky
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