I pay 49c for "Make Money Online"... Is this Good ?

[MoBuck$]

I have been exploring Adwords for about a year now and have won a couple and lost a couple.

I have been testing out different keyword phrases to different "Make Money Online" programs and I found one that is only costing me 49c for the phrase "MMO". The CTR is 1.92%

I have had several other programs cost me almost $10.00 and worst yet.. a lower CTR than above.

Let me know anyones thought on this as it would help incredibly.

Thanks,
MoBuck$

[KirkMcD]

CTR doesn't matter as much as conversions. Don't look so much as how much are you spending as on how much you are earning.

[Takuya Hikichi]

I do a lot of work with Adwords but I would not bid on such phrases that can be interpreted in all kinds of ways.

Speaking strictly from my own experience, such phrase do not convert at all - not focused enough. How is your Quality score? Are they just "Good" or getting "Great"?

If it's "Great", you're still spending quite bit of money there in my opinion, but that can only be assessed by your overall net profit.

After sending 1000 clicks ($500 budget), if your profit can com out greater that amount, sure, but if you're making $550 ($50 net profit), don't even bother, it's not worth your time.

[Frank Bruno]

Looking at that keyword I would say that there is many variations of many different words that a person could use that term to search for different things.

I would be hesitant to use such a term as its not that clear and concise of what the searchers would actually be searching for.

Ultimately you would be paying for very untargeted traffic.

Frank Bruno

[TheMagicShow]

Your traffic is not targeted and your conversions will not be at their highest levels either, it is good to find cheap keywords but if they bring poor traffic, then it is just a waste of your time and efforts.