One word doubled my open rates...

by 3 comments
I normally dont play with my subject lines
but today, I added one little word to an
email I send out and it doubled my open

The word was...


Before it was "Create ____"

And now it's "Easily Create ___"

Thought some of you might find it useful.

#internet marketing #doubled #open #rates #subject line #word
  • Profile picture of the author Michael Lee
    Thanks, Garrie. Another attractive word would be "quickly".

    People are always attracted to quick and easy ways to do things or get what they want.
    • Profile picture of the author Brad Spencer

      I can definitely see that working like a charm. I'll test it on my next email.

      I find putting keywords "Template for..." to be a great one too

      "Step by Step on how to do..." also works well for my list.


      Brad Spencer
    • Profile picture of the author Rod Cortez
      ....and it's easily implemented too.

      Thanx for sharing Garrie.

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  • 2 {{ upvoteCount | shortNum }} 5

    There is a fine line between being respectful and offensive to one's point of view and in advertisement it can either lead to effective marketing or a lot of trouble. As they say that one man's controversial idea is another man's offensive idea. Sometimes resorting to provocative campaigns are totally worthwhile if they help you to increase your sales and establish a sustainable brand name in the market. But does that only work for big corporations like Apple, Coca-cola to take risks like these? Can small brands or startups consider such tactics for their advertisement plan as well without destroying their amateur brand legacy? These intriguing questions always pop up in my mind and I think that whether is it a good idea to create advertisements that are beautiful and genuine to attract customers which has a greater possibility of going flat with minimum response from the market or to go for calculated controversial ad campaign against your competitor to gain a lot of public attention?

  • 14 {{ upvoteCount | shortNum }} 5

    Hi, I'm quite new on internet marketing and I decided to start writing lots of articles related with psychology/personal development tips niche (non-published). However, after writing 40-50 articles I started to read a lot of niche sites and I'm a little confused that probably my articles are getting too broad for this niche. Since I didn't target it for a specific mental health pathology I believe that I went too broad and will be very hard to monetize. I would appreciate any suggestions

  • 1 {{ upvoteCount | shortNum }} 5

    I scour the WaFo to see if there are any unique methods, etc. that maybe I haven't thought of. Sometimes there are! But one thing that I haven't seen much of is posts that will bring you BACK TO THE BASICS. No matter WHAT level of knowledge you think you are at... if you are not getting clients consistently and bringing home paychecks... then you need to re-gather.