Something exciting's happenned but would love your advice

Rachel Goodchild · 10-01-2008, 12:08 AM

Hi

My next print book comes out next february. it's with Penguin who are of course an established and traditional publisher

Because it's on internet dating (it's full of funny disaster stories!) I suggested we should break with tradition and offer a section free prior to it's release.

They've agreed! I want to show them using internet marketing techniques can be a powerful way to market a print book
I've got a few wee plans to do it- but was interested...what do you guys think are some exciting and interesting ways to get the chapter out there?

Basically I want to build a large list, that I'll keep posted with a few stories and some info, then will tell once it's released

But I am up for some really creative ideas. it's such a cool topic to play with

! advice?

ibringjoy · 10-01-2008, 12:19 AM

This technique is for the actual launch date, but it seems to me you can use some of the same techniques to market the "leaked chapter" or whatever. Joe Vitale and other associates of his use this technique to drive their print book launches to #1 on Amazon:

They find a lot of people who are in a similar niche, and get them to provide some sort of bonus for anyone who buys on launch day, or whatever day they pick to be "THE Day". The people who provide the bonuses also get promotion out of the deal, and new subscribers to their lists. In addition, they all promote the launch.

Finding people in the dating niche with large lists for such a joint venture should be very doable.

Good Luck with your new book!

Kathryn

Takuya Hikichi · 10-01-2008, 12:22 AM

Rachel,

why don't you look for bonus contributors who can help you launch? Gather as many as you can and start a notification list and offer more bonuses for fast movers.

Edit: Oops, Kathryn just beat me with the bonus suggestion.

Rachel Goodchild · 10-01-2008, 12:30 AM

the bonus idea is a GREAT one...a bit like a fashion week goodie bag?

I like that!

Takuya Hikichi · 10-01-2008, 01:26 AM

Quote:

Originally Posted by Rachel Goodchild

the bonus idea is a GREAT one...a bit like a fashion week goodie bag?

I like that!

That sounds good ... but what's "a fashion week goodie bag"?

I own like 4 sets of clothes and wear them repeatedly every week.

Paxton · 10-01-2008, 01:42 AM

Funny disaster dating stories - ask my wife - she ended up with me !!!

grumpyjacksa · 10-01-2008, 03:54 AM

Quote:

Originally Posted by Paxton

Funny disaster dating stories - ask my wife - she ended up with me !!!

guess i should just keep veeeery quiet.....

Rachel Goodchild · 10-01-2008, 06:29 AM

thanks guys...
a fashion week goodie bag- you go to see the collection, and on the seat is a bag full of little treats like bottled water, discount vouchers, a wee gift or too.
it's cool

Headhunting55 · 10-01-2008, 01:21 PM

Quote:

Originally Posted by Rachel Goodchild

thanks guys...
a fashion week goodie bag- you go to see the collection, and on the seat is a bag full of little treats like bottled water, discount vouchers, a wee gift or too.
it's cool

At least in the entertainment Biz, we call the "goodie bags" "swag". In the states, they have now become taxable, because at the Oscars and some of the other big awards shows swag has amounted to items valued in excess of $50,000....so you can be SURE the goverment is gonna want a piece of THAT!

Peter Bestel · 10-01-2008, 02:04 PM

Rachel,

I'm sat here, in a small rural town that is actually Scotland's National Book Town. Today, coincidentally, we're right in the middle of the annual Book Festival week. A host of authors have been invited throughout the week to give talks and peddle their wares. Whilst this is a very pleasant time for the visitors and profitable for the town, it has crossed my mind that this is a grossly inefficient way of promoting books.

Also, very few authors/publishers actually capture contact details of their readers. What a waste!

The idea of involving IM to promote a book is definitely the way to go. Joint Venture with dating sites would appear profitable and goodie bags are a great idea.

Do Penguin produce any books that would suitable as a companion to yours? Maybe they could offer a deal for purchasing both.

Could you also offer a discount or a freebie to a membership site of your own that has internet dating related 'stuff'? Keeping in touch after the release would be good too, especially when the second volume comes out!

Just a few random thoughts.

Good luck with it.

Peter

Kerry Finch · 10-01-2008, 03:04 PM

Hi Rachel,
I'm thinking that maybe you could partner with an offline organization, e.g. newspaper, or that morning show you have in New Zealand (get ready for some pancake makeup) - release your prelaunch section to them, and have them run a competition for readers/viewers worst dating stories - which they email (or I suppose you will have to accept snail mail too). The The newspapers/TV shows love this kind of thing, but of course we are only talking NZ here.

For the rest of the world, do something similar online? Release your chapter and call for readers stories. Not only will this get you names, but more stories for the future (a waiver being a condition of entry).

Prize - a copy of your book and another bonus from your publisher perhaps..... just throwing it out there.......

Regards
Kerry

ShayRockhold · 10-01-2008, 03:29 PM

I know of an author who contacted people with parenting blogs and offered a chapter for their review - and asked that they review it on their blog by a certain date.

If they did so and emailed her a link to the review, she gave all kinds of goodies, plus a free copy of the book.

I have also been contacted because I have a large online moms group and offered a similar deal.

I would say look for bloggers and the owners of Yahoo, MSN and Google groups that might be interested in your theme.

HTH

John Hillage · 10-01-2008, 05:32 PM

Could you get some kind of a deal for an "exclusive" extract in some of those gossipy magazines in the UK like Heat or Now?

Rachel Goodchild · 10-01-2008, 09:21 PM

Quote:

Originally Posted by Kerry Finch

Hi Rachel,
I'm thinking that maybe you could partner with an offline organization, e.g. newspaper, or that morning show you have in New Zealand (get ready for some pancake makeup) - release your prelaunch section to them, and have them run a competition for readers/viewers worst dating stories - which they email (or I suppose you will have to accept snail mail too). The The newspapers/TV shows love this kind of thing, but of course we are only talking NZ here.

For the rest of the world, do something similar online? Release your chapter and call for readers stories. Not only will this get you names, but more stories for the future (a waiver being a condition of entry).

Prize - a copy of your book and another bonus from your publisher perhaps..... just throwing it out there.......

Regards
Kerry

I know I'm going to get alot of press when the book comes out- but that's a great idea!

SimonRiver · 10-01-2008, 09:26 PM

Congrats on your new book, post a link here so I can buy it when it comes out.

Rachel Goodchild · 10-01-2008, 09:37 PM

Quote:

Originally Posted by SimonRiver

Congrats on your new book, post a link here so I can buy it when it comes out.

I actually thought to running a WSO- It's due out Feb 09, so its a perfect valentines day gift!

Chris Lockwood · 10-01-2008, 11:26 PM

Nice job on getting published by a major publisher.

Jillian Slack · 10-02-2008, 12:12 AM

How about doing an online book tour?

Alex Mandossian has free teleseminars on how to do this, and he also offers a pricey course on it as well. But it's a great idea and great way to get publicity.

Plus it's a lot better than in-person booksigning events. People in my writers' group hold booksignings and so few people stop at the table to see what's going on. It's even that way for the more well-known authors. People are more interested in the cookies you set out or asking where the restroom is located.

Lance K · 10-02-2008, 12:19 AM

Rachel, are you familiar with Alex Mandossian's "Virtual Book Tour" system? If not, you may want to give it a look. Uncle Google can lead you there if you're interested.

Gail Sober · 10-02-2008, 12:23 AM

Do you have a video camera?

Have some fun acting out a couple of "disaster stories" (or recruit some friends) and post on YouTube. Make it as funny as possible.

eh, something like that.

Rachel Goodchild · 10-02-2008, 02:09 AM

Quote:

Originally Posted by Chris Lockwood

Nice job on getting published by a major publisher.

Thanks Chris

Actually it's my third with them, but this one is has the most global appeal. I've been very very lucky

Rachel Goodchild · 10-02-2008, 02:11 AM

Quote:

Originally Posted by Gail Sober

Do you have a video camera?

Have some fun acting out a couple of "disaster stories" (or recruit some friends) and post on YouTube. Make it as funny as possible.

eh, something like that.

I like that idea

I'm really into you tube marketing at the moment!

10-01-2008, 12:08 AM	#1
Rachel Goodchild writer and presenter War Room Member Join Date: Nov 2006 Location: Auckland , New Zealand. Posts: 1,574 Thanks: 7 Thanked 62 Times in 36 Posts Social Networking	Something exciting's happenned but would love your advice Hi My next print book comes out next february. it's with Penguin who are of course an established and traditional publisher Because it's on internet dating (it's full of funny disaster stories!) I suggested we should break with tradition and offer a section free prior to it's release. They've agreed! I want to show them using internet marketing techniques can be a powerful way to market a print book I've got a few wee plans to do it- but was interested...what do you guys think are some exciting and interesting ways to get the chapter out there? Basically I want to build a large list, that I'll keep posted with a few stories and some info, then will tell once it's released But I am up for some really creative ideas. it's such a cool topic to play with ! advice?
	If you can afford to, please give money to support the people in the Christchurch Earthquake. Here is a post to give you information on how to, no matter where you are in the world New Zealand thanks you

10-01-2008, 12:19 AM	#2
ibringjoy Kathryn Thomas Join Date: Oct 2007 Location: Texas Posts: 209 Thanks: 22 Thanked 4 Times in 3 Posts	Re: Something exciting's happenned but would love your advice This technique is for the actual launch date, but it seems to me you can use some of the same techniques to market the "leaked chapter" or whatever. Joe Vitale and other associates of his use this technique to drive their print book launches to #1 on Amazon: They find a lot of people who are in a similar niche, and get them to provide some sort of bonus for anyone who buys on launch day, or whatever day they pick to be "THE Day". The people who provide the bonuses also get promotion out of the deal, and new subscribers to their lists. In addition, they all promote the launch. Finding people in the dating niche with large lists for such a joint venture should be very doable. Good Luck with your new book! Kathryn

10-01-2008, 12:22 AM	#3
Takuya Hikichi The Samurai Warrior War Room Member Join Date: Apr 2007 Location: Arizona Posts: 687 Thanks: 93 Thanked 57 Times in 32 Posts	Re: Something exciting's happenned but would love your advice Rachel, why don't you look for bonus contributors who can help you launch? Gather as many as you can and start a notification list and offer more bonuses for fast movers. Edit: Oops, Kathryn just beat me with the bonus suggestion.

10-01-2008, 12:30 AM	#4
Rachel Goodchild writer and presenter War Room Member Join Date: Nov 2006 Location: Auckland , New Zealand. Posts: 1,574 Thanks: 7 Thanked 62 Times in 36 Posts Social Networking	Re: Something exciting's happenned but would love your advice the bonus idea is a GREAT one...a bit like a fashion week goodie bag? I like that!
	If you can afford to, please give money to support the people in the Christchurch Earthquake. Here is a post to give you information on how to, no matter where you are in the world New Zealand thanks you

10-01-2008, 01:42 AM	#6
Paxton HyperActive Warrior War Room Member Join Date: Jun 2008 Location: Cyprus Posts: 349 Thanks: 18 Thanked 41 Times in 34 Posts	Re: Something exciting's happenned but would love your advice Funny disaster dating stories - ask my wife - she ended up with me !!!

10-01-2008, 06:29 AM	#8
Rachel Goodchild writer and presenter War Room Member Join Date: Nov 2006 Location: Auckland , New Zealand. Posts: 1,574 Thanks: 7 Thanked 62 Times in 36 Posts Social Networking	Re: Something exciting's happenned but would love your advice thanks guys... a fashion week goodie bag- you go to see the collection, and on the seat is a bag full of little treats like bottled water, discount vouchers, a wee gift or too. it's cool
	If you can afford to, please give money to support the people in the Christchurch Earthquake. Here is a post to give you information on how to, no matter where you are in the world New Zealand thanks you

10-01-2008, 02:04 PM	#10
Peter Bestel there is no spoon War Room Member Join Date: Jan 2008 Location: Wigtown, Newton Stewart, Scotland. Posts: 1,194 Blog Entries: 3 Thanks: 183 Thanked 359 Times in 140 Posts Social Networking	Re: Something exciting's happenned but would love your advice Rachel, I'm sat here, in a small rural town that is actually Scotland's National Book Town. Today, coincidentally, we're right in the middle of the annual Book Festival week. A host of authors have been invited throughout the week to give talks and peddle their wares. Whilst this is a very pleasant time for the visitors and profitable for the town, it has crossed my mind that this is a grossly inefficient way of promoting books. Also, very few authors/publishers actually capture contact details of their readers. What a waste! The idea of involving IM to promote a book is definitely the way to go. Joint Venture with dating sites would appear profitable and goodie bags are a great idea. Do Penguin produce any books that would suitable as a companion to yours? Maybe they could offer a deal for purchasing both. Could you also offer a discount or a freebie to a membership site of your own that has internet dating related 'stuff'? Keeping in touch after the release would be good too, especially when the second volume comes out! Just a few random thoughts. Good luck with it. Peter
	Just Ten Minutes to Success? Magical Relaxations and Meditations for Kids

10-01-2008, 03:04 PM	#11
Kerry Finch SEO Content Specialist War Room Member Join Date: Aug 2007 Location: Sunshine Coast, Australia. Posts: 336 Blog Entries: 13 Thanks: 16 Thanked 40 Times in 38 Posts Social Networking Contact Info	Re: Something exciting's happenned but would love your advice Hi Rachel, I'm thinking that maybe you could partner with an offline organization, e.g. newspaper, or that morning show you have in New Zealand (get ready for some pancake makeup) - release your prelaunch section to them, and have them run a competition for readers/viewers worst dating stories - which they email (or I suppose you will have to accept snail mail too). The The newspapers/TV shows love this kind of thing, but of course we are only talking NZ here. For the rest of the world, do something similar online? Release your chapter and call for readers stories. Not only will this get you names, but more stories for the future (a waiver being a condition of entry). Prize - a copy of your book and another bonus from your publisher perhaps..... just throwing it out there....... Regards Kerry
	Premium Writing Service - Get What You Pay For NEW Done For You Content Packs For Resellers and Consultants

10-01-2008, 03:29 PM	#12
ShayRockhold StarFleet Admiral War Room Member Join Date: Aug 2008 Location: Delta Quadrant Posts: 1,844 Blog Entries: 10 Thanks: 1,363 Thanked 624 Times in 286 Posts Social Networking Contact Info	Re: Something exciting's happenned but would love your advice I know of an author who contacted people with parenting blogs and offered a chapter for their review - and asked that they review it on their blog by a certain date. If they did so and emailed her a link to the review, she gave all kinds of goodies, plus a free copy of the book. I have also been contacted because I have a large online moms group and offered a similar deal. I would say look for bloggers and the owners of Yahoo, MSN and Google groups that might be interested in your theme. HTH
	"Fate protects fools, little children and ships named Enterprise" -- Cmdr. Riker [TNG - "Contagion"] ============================= I'm on TalkMarketingNow.com! 11 PM Eastern Time, Tuesdays. Join me! :D ============================= Shay Rockhold's Site and Blog

10-01-2008, 05:32 PM	#13
John Hillage Advanced Warrior War Room Member Join Date: May 2006 Location: , , United Kingdom. Posts: 533 Thanks: 0 Thanked 3 Times in 3 Posts	Re: Something exciting's happenned but would love your advice Could you get some kind of a deal for an "exclusive" extract in some of those gossipy magazines in the UK like Heat or Now?

10-01-2008, 09:26 PM	#15
SimonRiver Active Warrior Join Date: Sep 2008 Posts: 58 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Something exciting's happenned but would love your advice Congrats on your new book, post a link here so I can buy it when it comes out.

10-01-2008, 11:26 PM	#17
Chris Lockwood Senior Warrior Member Join Date: Aug 2008 Location: central Florida Posts: 1,553 Blog Entries: 2 Thanks: 89 Thanked 101 Times in 82 Posts Social Networking	Re: Something exciting's happenned but would love your advice Nice job on getting published by a major publisher.
	Comprehensive membership site training My blog

10-02-2008, 12:12 AM	#18
Jillian Slack Advanced Warrior War Room Member Join Date: May 2007 Location: Missouri, USA Posts: 714 Thanks: 24 Thanked 94 Times in 62 Posts	Re: Something exciting's happenned but would love your advice How about doing an online book tour? Alex Mandossian has free teleseminars on how to do this, and he also offers a pricey course on it as well. But it's a great idea and great way to get publicity. Plus it's a lot better than in-person booksigning events. People in my writers' group hold booksignings and so few people stop at the table to see what's going on. It's even that way for the more well-known authors. People are more interested in the cookies you set out or asking where the restroom is located.

10-02-2008, 12:19 AM	#19
Lance K Senior Warrior Member War Room Member Join Date: Jun 2006 Location: USA Posts: 3,866 Thanks: 1,435 Thanked 646 Times in 405 Posts Contact Info	Re: Something exciting's happenned but would love your advice Rachel, are you familiar with Alex Mandossian's "Virtual Book Tour" system? If not, you may want to give it a look. Uncle Google can lead you there if you're interested.
	"You can have everything in life that you want if you just give enough other people what they want." ~ Zig Ziglar

10-02-2008, 12:23 AM	#20
Gail Sober Advanced Warrior Join Date: Dec 2006 Location: U.S.A. Posts: 741 Thanks: 59 Thanked 45 Times in 37 Posts	Re: Something exciting's happenned but would love your advice Do you have a video camera? Have some fun acting out a couple of "disaster stories" (or recruit some friends) and post on YouTube. Make it as funny as possible. eh, something like that.