Most used phrases in marketing that bug you

claywalsh

14 years ago

Earn $121,745 Dollars in just 30 Days using my Exact Break-thru Formula!"

LOL

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knowwow 14 years ago

Originally Posted by claywalsh

Earn $121,745 Dollars in just 30 Days using my Exact Break-thru Formula!"

They all teach you that numbers show specificity and that makes it more believable. I agree with that but sometimes I see stuff like:

"I made more than $121,745 [...]"

Who says that? Shouldn't you rather be saying "I made over $120K"... This is much more believable in my eyes.

I am also turned off by most of the canned email subject lines:
"I'm so stupid John"
"John, you need to see this!"
"What have I done wrong, John?"
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Juan L Costa

14 years ago

"The money is in the list"

We all know that, but still the gurus keep saying it as if it was the next big thing.

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Rick Johansson 14 years ago

"Set and Forget"
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Buildingfutures

14 years ago

You too can have this house, car, and all this money! Just sign up for my $XXXX system!

Bugs the hell out of me using material goods, that I WANT, to entice me.

Shame on you. Shame.

-Sean

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Lee Wilson 14 years ago

I'm probably on my own here but ... "Web 2.0"

And the one that's consistently overused in every interview or teleseminar ... "Now that's a great question"
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- Buildingfutures 14 years ago
  
  Originally Posted by L Wilson
  
  I'm probably on my own here but ... "Web 2.0"
  
  And the one that's consistently overused in every interview or teleseminar ... "Now that's a great question"
  
  Now that's a great statement.
  
  I couldn't resist, ha! But no, I hate that line as well. Not every question is a great question, and we all know it.
  
  Sometimes, questions can be even a little, dare I say, elementary?
  
  I also hate "Follow my proven formula, and you too can have what I have!"
  
  Not everyone who follows a 'proven' formula will have the same success, if any. It bugs the hell out of me.
  
  -Sean
  
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SuiteJ

14 years ago

I don't know if it counts, but every time I read "content is king", I bang my forehead on the keyboard until I complete erase it from memory.

That one should be outlawed at this point.

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1960Texan

14 years ago

Originally Posted by Scott Ames

What are some of the most used phrases in marketing that bug you? If they bug you they might bug others and reduce income if you use them.

Here is one that bugs me:

Rinse and repeat

It's used over and over again.

You led with the one that bugs me the most:
Rinse and repeat.
Will

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Tools For IM

14 years ago

The Secret Strategies I Used To Generate... --Whatever!

P.S. I'm closing the doors on this soon... --Scarcity as a tactic works well, sure. It's just plain unethical (IMHO) when there's no scarcity for the consumer to be concerned about. On most of these offers, the door is still 'open' over a year down the road! I guess soon is a completely subjective term by nature, but marketers really need to give that up unless they intend to follow through on it. Use a definitive date/quantity/etc.

And to echo what SuiteJ said..."Content is king" just eats a little of my soul away every single time I hear it, which is a lot.

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Phil Murray 14 years ago

"works like gangbusters!"

What the heck is a gangbuster? lol
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Hamish Jones

14 years ago

All of the above phrases annoy me, as they probably annoy pretty much every marketer.

At the same time, many of these phrases work on consumers so they will continue to be used.

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RefundHost

14 years ago

Rinse and repeat - like, I understand the "repeat" ...but the "Rinse"? That's for shampoo.

"Who else wants to ..."

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Tam Chancellor 14 years ago

Originally Posted by RefundHost

"Who else wants to ..."

That phrase really gets under my skin!

"Massive action" bugs me too.

Tam
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Zeb

14 years ago

One of the phrases that irritates me is "and boy was i glad i..."

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emigre

14 years ago

Originally Posted by Scott Ames

What are some of the most used phrases in marketing that bug you? If they bug you they might bug others and reduce income if you use them.

Here is one that bugs me:

Rinse and repeat

It's used over and over again.

LOL...yeah...bugs me too. How bout:

Step by step
Look over my shoulder as I...
Instantly make...
Get massive...

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whateverpedia

14 years ago

Laser targetted traffic.

Targetted traffic isn't good enough?

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Buildingfutures 14 years ago

Originally Posted by whateverpedia

Laser targetted traffic.

Targetted traffic isn't good enough?

Of course not! We want traffic to smash their faces on our products, not land in the general vicinity!

Another one I hate seeing is "Get in now..."

Maybe I don't want to? Why are you forcing me to?!?

-Sean
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- Kay King 14 years ago
  
  The money is in the list
  (only true if you know how to build a good list)
  
  Multiple streams of income
  
  Any thread that has the word "duplicate" in the subject line
  
  Anything done in pajamas
  
  And the endless headers that begin with "who else wants..."
  
  But, honestly, they don't bother me all that much.
  
  kay
  
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runr01

14 years ago

A few more phrases:
"copy and paste the exact systems that generated
up to $00,000 / month."

"something ANYONE can do..."
Donna

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Troy_Phillips

14 years ago

I guess I have probably used most of the ones listed above me and probably will again.

The one that bugs me the most is ... I haven't really tried your system but want a refund

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whateverpedia 14 years ago

Originally Posted by Troy_Phillips

The one that bugs me the most is ... I haven't really tried your system but want a refund

They're nearly as bad as the ones who want a refund, despite never having bought it in the first place, and...

...the ones who want a refund on a FREE item.
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- eric w 14 years ago
  
  "..you're leaving money on the table".....
  
  gets me, and
  
  "..I will be raising the price soon, so you'd better......."
  
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Zeus66

14 years ago

In honor of this thread, I'm gonna use every last one of the cliches in this thread in my next WSO sales page. HA! Let's see how it does. It'll probably break all records. LOL

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Kitty Kiki

14 years ago

You can definitely do backlinks
You cannot do backlinks as the big G will slap you.

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Michael Kohler

14 years ago

My favorite...

But Wait! There's more!

It's even on tv, radio, the back of magazines. It's a virus! Really hate that phrase.

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DogScout

14 years ago

'Magic Bullet'

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Andy Wood

14 years ago

"Guaranteed"

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jirimajkus 14 years ago

There are only 100 spot left...

Copy paste and make bzillion dollars....

Make money with the push of a button...

Have a great day...

Jiri
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Kurt

14 years ago

The only one that bothers me is the use of "Dear Friend". Someone calling me "friend" without knowing me reminds me of a guy in a dark alley saying, "Psssst! Hey Buddy, wanna buy a rolex really cheap?"

Trust me, you aren't my friend simply because I visited your sales page.

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sbucciarel

Banned 14 years ago

WHO ELSE WANTS .....

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Karan Goel

14 years ago

"Copy my EXACT steps....."

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nebraska

14 years ago

Maybe not a phase as much as a concept...but the whole bit about the only ones' that made money in the gold rush were the ones' selling the pans and not the ones' panning for gold.

If you're not actually doing what your lame ass report/video/ebook/product is recommending others do...then you're what's wrong with this business.

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Matt Bard

14 years ago

"Hello [FIRSTNAME]"...

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Liam Hamer 14 years ago

"Explode your income"
"Explode your traffic"

Originally Posted by dave147

Not really a phrase but...

"If you submit your article to many places google will penalize you for duplicate content"

This too - and I see it pretty much every single day here. So annoying :p
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Scott Ames 14 years ago

Originally Posted by Matt Maiden

"Hello [FIRSTNAME]"...

LOL !! Funny
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TelegramSam 14 years ago

Here's a few...

1) "All this for just $XXXX."

You insert the figure.

2) "We are taking this down at midnight tonight."

Or will that be tomorow if they find a few extra copies lying around.

3) "I could easily charge $XXXX for all these bonues."

Again, you insert the figure, but make sure it is over $10,000 at least.

4) "I'm just going to pop into McDonalds and grab a burger before I reveal the secret."

On videos it's usually McDonalds, but it could be Starbucks or even a beach in the background.

5) "I've never revealed these secrets before."

Obviously not, because he's just invented them out of thin air.

6) "I make over $5,000,000 each year and now I want to give something back."

Ok, but why sell your "give-back" for $1,997 then?

7) "LOL - this is an affiliate link and if you buy through it then I will get some income, I'm a nice guy and I value your business."

Yes I know, FTC, bla bla bla, but can't someone at least tell a joke or something, so that at least you get something for buying through their friendly link :-)

8) "I'm not a lawyer or attorney, and there are no guarantees, BUT you too can enjoy success like this."

Of course you can, but only if you buy their offering.

I must be getting a little cynical in my old age. Anyway, I'm off to study the latest email offerings I've received this morning...
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2d0k

14 years ago

"earn LOADS of cash" with my "super money-machine.".. duhh..

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butters 14 years ago

"Secrets" that is the word which ticks me off... or "you can have this for only ..." that is also annoying, specially at the end of a video.

Some others that tick me off:

Only 47, 23, 12 copies left!!
Copy and paste my system, duplicate etc...
Start seeing results in 10 minuets, or some stupid amount of time.
I earnt 10k in 1 day and they show no proof.
I just want to make you successful
I want to make you rich (this is a lol one... if they did it would be free )
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Jeff Williams

14 years ago

The phrase that bugs me the most is "No fluff or filler, just 100% meat."

You've just compared your book (and I use that term loosely) to a slab of dead animal tissue. How appetizing. Lemme go get my wallet. I can only imagine what's in your "3 amazing bonuses" ... potato salad, perhaps?

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Zeb

14 years ago

"As Seen On..."

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wolverine1971 14 years ago

URGENT! Don't Miss This!!!!!

I used to nearly break my mouse opening my emails so fast thinking I was about to miss out on something huge. Then I noticed it was the same email I got from someone weeks before, and weeks before that, and weeks before that. Wow, I missed the boat on that one.......
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mayapearl

14 years ago

"You have been chosen for this free offer"

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Mukul Verma

14 years ago

"make money online, goto www..."

"make money while you sleep"

"It is easy to make money online"

I will goto my twitter feed later on and give you some of the best ones from there I can find.....

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