Accuracy of open-rate tracking
I thought it would be worthwhile to conduct a quick poll to try to get a feel for the accuracy of our open rates.
As you may know, open-rate tracking works by inserting an HTML image tag into an HTML email. It calls a remote script that does the counting.
But the big problem is this. If a subscriber's email software is set not to display images or their computer is offline then that 'open' won't be counted.
So...
...is your email software set to automatically display images or not?
Cheers,
Neil
Easy email marketing automation without moving your lists.
Easy email marketing automation without moving your lists.