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Do 1 domain sites with different subpaged niches rank well?

by mnguyen04
5 replies
So I've seen many sites out there like "fredsreviews dot com" where its a generic site that covers many different niches

eg.
fredsreviews dot com/number-one-weight-loss-program/
fredsreviews dot com/which-insurance-is-the-best/
fredsreview dot com/quick-pasta-cooking-tips/

Can these sites rank well in the search engines and if so, how much more difficult is it to get them ranked against 3 smaller versions of the same topics.

eg. number-one-weight-loss-program dot com
which-insurance-is-the-best dot com
quick-pasta-cooking-tips dot com

I'm wondering due to the non related sets of keywords that would be used to get the site ranked.

Hope that made sense. Thanks
#domain #niches #rank #sites #subpaged
  • Profile picture of the author Daniel Brock
    I am in the process of building a similar site to what you are talking about.

    In the short run, I would say you are at a disadvantage because you are much less niche this way.

    I believe that the more niche your site is, the easier it is to rank because it is a site composed of all related content which SEs love.

    However, in the long run, I think the massive site is a better option because all of your link building can be compounded across an entire site.

    Regards,
    Daniel
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    • Profile picture of the author Kay King
      In my experience they can work well if they topics are at least loosely grouped around a niche.

      The group you list could work as subdomains because the url is descriptive without being targeted.

      A general health site domain could include folders for everything from alternative medicine to pain control methods and info on aging but wouldn't work if you threw in a folder about auto repair

      kay
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    • Profile picture of the author JohnMcCabe
      Having a tightly niched domain name might give you an advantage if you only want to deal with that phrase and some very closely related. But it seems that if you move off-topic just a bit, you start losing relevancy.

      According to some of the folks I've learned to listen to, the key to those big, multi-niche sites is how the content is linked together. So articles and offers related to pasta would only link to the other pasta-related content, and so on. In effect, you are creating separate sites under the same domain.

      If ranking for niche keywords was problematic for more widely themed sites, you might have a hard time finding sites like about.com, Amazon and Wikipedia...
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      • Profile picture of the author sylviad
        You would be better off if you stick to one niche, but add sub-pages to target different keywords and products within that niche.

        Sylvia
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        • Profile picture of the author mnguyen04
          all great answers everyone. thanks. it gives me a better idea of where to start.
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