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Extracting the best of Internet Marketing for Regular Clients

by ciordia9
4 replies
My best friend is an internet marketer and has been up and down the spectrum of tools and methodologies for helping his business grow. I on the other hand am a web developer/designer for regular Joe America :rolleyes: clients who just want to find better traction in their region or their product offerings.

I've been reading Warrior Forums for a while and I know it's 100% angled towards Internet marketing which has this large notion of building huge internet properties & spun articles focusing them on your destination(s). Usually very labor intensive on your behalf, even with the seemingly endless tools out there (SENuke/Web2Mayhem/etc).

For everyone else who is busily running a brick and mortar business they obviously don't have the time to handle the scope of these projects and many of them don't have the budgets to allocate to hiring it out. The best I am usually able to get from them is copywriting calendars/budgets and perhaps a few eZine/articles & anchor-hubs to get some of that link authority.

The point here; I like to help my clients however I can while keeping them in their budgets & time constraints. Is there any distillation of knowledge and insight the community here could share that would help those outside of this marketing arena?

ie: If you were a local chiropractor, massage therapist, indie market, lawyer, life coach--with limits on inputs, what tools and methods would you most focus on?
#clients #extracting #internet #marketing #opinion #regular #small business
  • Profile picture of the author Sara Young
    Here's what I would do if I had no expertise in internet marketing and no interest in doing it myself:

    I would get a decent site designed (which I understand is what you do).

    Then I would get a good sales page - either selling my product or getting me leads.

    Then I would want to get some traffic (PPC or otherwise).

    Once I had some traffic I would figure out the conversion rate of my sales page.

    Then I would figure out the value per visitor (ie how much money I make on average per visitor that comes to my page) - take into account future sales (like future appointments per client)

    They I would start paying for someone to do PPC for me.

    The cost per visitor should be a lot less than the value per visitor.

    Then I would invest some of my profits in good SEO.
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    • Profile picture of the author Barry Unruh
      Actually you have a huge advantage over the rest of us. It's called a local market.

      If they are targeting clients in their local market, you just need to have some content, making sure to mention your location. (Chucky's - The Best Mexican Food, Toledo Ohio)

      This should help you rank for Mexican Food in Toledo, Ohio.

      Second, get over to Google Maps, locate the business address, and add a great summary of your business. Edit directions, and anything else which makes sense.

      Try to get links from local sites, the Chamber, Economic Development, and complementary businesses.

      Their desired clients probably look for places to buy from by typing in the name of their city, and what they want. With only limited effort you should top Google's rankings in your local market.

      Really make sure you take care of the Google Map issue. Whenever I'm searching for a barber, restaurant, or anything unique Google Maps is my first search.

      Want to step it up a notch, can you convince the business owners or employee's to blog, even once a week? And then take 5 minutes to bookmark it on at least one bookmarking site? For a local market, they just kicked everyone's booty...
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      • Profile picture of the author ciordia9
        Thanks everyone for your commentary thus far.

        I try and do well by practicing white hat SEO principles. Everyone who has a traditional place of business get's the google local treatments and urge them to get their client base to give reviews and use such services like Yelp in addition to.

        About 80% will utilize some form of copywriting schedule. I have a little corral of copywriters (MBA's) who while cost more are far more qualitative and that definitely helps entrance into the local markets through some regular posted content. Perhaps I need to build a base of lower cost copywriters but haven't looked into that tier of service.

        I was hoping to find that something like TrafficBug helped but after testing it on a number of clients I don't see any performance gains from it. Hell I can't even find where it's putting content. I'd like to find a few low cost aids to aggregating data but maybe I should make my own link circle for clients to buy in to. Any suggestions in that marketplace?

        Is link authority through squidoo/hubpages/article writing still the method of choice or is everything turning into wasted nofollows?
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  • Profile picture of the author Andy Wood
    Site plus seo + good copywriting + social media for my area of the world
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