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What's the difference between Popularity and Gravity?

by Nick Brighton
5 replies
Hey all,

I know this sounds newbie ish, but I always forget the diference between Gravity and Popularity in ClickBank.

Gravity is how many different affiliates sold a copy of the product in the last 8 weeks, so what is Popularity?

Cheers,

Nick
#difference #gravity #popularity
  • Profile picture of the author CBSnooper
    Popularity is determined by a publisher's net sales over a recent timeframe and also rewards publishers who have many affiliates promoting them.

    Gravity represents a unique calculation by ClickBank that takes into account the number of different affiliates who earned a commission by promoting this product over the past 8 weeks. Since more recent transactions are given a higher value, this number can give you an idea of what products are "hot" at the moment, in terms of being promoted by many affiliates and making a good number of sales. However, high gravity can also indicate that there will be a lot of competition in promoting this product.
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    Mike
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    CBSnooper - Take the hard work out of finding hot Clickbank products.

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    • Profile picture of the author Alexa Smith
      Banned
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      • Profile picture of the author Nick Brighton
        Originally Posted by Alexa Smith View Post

        It's often the case that products with very low gravities have far more sales (and often far higher conversion-rates, too) than products with very high gravities.
        That's interesting Alexa, how is that so? What's the connection?
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  • Profile picture of the author activetrader
    Popularity takes into account all of the factors such as gravity, price paid to affiliate, affiliate commission %, the volume of product sold, and the % of sales reffered by affiliates
    Signature

    Me

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