Is selling a product on ClickBank becoming too FIERCE?

6 replies
Ok, I'm on a bit of a CB mission tonight, haven't done much research on there for a while, but here's the message I'm getting:

Jim releases a product on "x".
Bob sees Jim's success and literally copies his website almost to the word.
Sally sees Jim and Bob's high sales volume, and closely "models" these guys.

End result - The first page of most categories (especially the ones outside B2B and IM products) are jammed with cookie cutter products all with the same sales copy and offer (give or take).

What's the deal? I know it's a free market and we're all about capitalism, but is Clickbank becoming some sort of shopping window for copycats?

I know, you can't escape competition and copycats, but this is rediculous! I guess this is the price you pay for selling eBooks which can be easily duplicated and called "y" instead of "x" right?

How far will it go, until 30 people are selling the same product, all trying to add more bonuses on top of the pile until they scare the customer away?

Am I being too cynical? Do I have a legitimate concern? What's the answer?

I know one way is to create a similar product with a totally different pitch/angle, but how long until you get knocked off by a guy with 5 years of building a list in that niche, or has a list of thousands of affiliates, or owns closely related products, who decides to copy your product because he can see it's doing well...and immediately shoot past you with a higher gravity?

Every time I think about going into the world of product creation for places like Clickbank (in order to attract affiliates), I always find myself in this stage of doubt.

Anybody else feel this way?
#clickbank #fierce
  • Profile picture of the author Nick Brighton
    C'mon, I'm sure someone has an opinion on this!
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  • Profile picture of the author John Wilkes
    Is this not so much "copycats" as Gurus selling and giving newbies plr ebooks with pre formatted sales pages, where they can just change the title and add their own name?
    With the "PLR Riches" bubble growing exponentially, (and I predict thousands of new PLR websites opening up in 2010), I am afraid I can only see this situation getting worse.
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    • Profile picture of the author Nick Brighton
      Originally Posted by John Wilkes View Post

      Is this not so much "copycats" as Gurus selling and giving newbies plr ebooks with pre formatted sales pages, where they can just change the title and add their own name?
      With the "PLR Riches" bubble growing exponentially, (and I predict thousands of new PLR websites opening up in 2010), I am afraid I can only see this situation getting worse.
      Hi John,

      This is true, but not what's going on here. These guys on Clickbank are specifically copying whatever works, and clearly spending a lot of money with graphics, product creation etc etc.

      They are not just getting PLR -these are sites that are custom built and near carbon copies of the original vendor who is at the #1 spot.
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  • Profile picture of the author Mark Blaze
    The problem as you have noticed but decided not to focus that much is the angle that they take, if it is the same then they are in direct competition!

    However if it is different then you are going to get all of the people who didn't buy product x or even y and instead will buy your's and you could even have a bigger market share because of that!

    I have used other products ideas and values to create my own similar products in the past but in the end it is always different or just those products put together with my own research and knowledge too.

    This is kinda like saying pepsi and cocacola and the supermarkets own brands are all copying each other.

    The real trick is keeping that angle, better and more marketing and of course make the actual product better!

    If your really that worried about it then don't use clickbank and just setup your own private affiliate program instead (instant paypal commission ones usually get alot of people in).

    Mark Blaze
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  • Profile picture of the author Oxbloom
    What you are describing here has been happening in every sector of the economy for as long as the free market has been in operation.

    What's the substantive difference between Dell and Gateway?
    Domino's and Papa John's?
    McDonald's and Burger King?
    Ford and GM?
    JPMorgan/Chase and Wells Fargo?

    A successful business model always spawns imitators. ALWAYS.

    Those who want to continue to be successful once the marketplace becomes crowded are forced to differentiate. Through superior quality. Or superior customer service. Or superior marketing. Or through expansion/evolution of the product itself.

    Nobody ever said capitalism was easy. LOTS of people have said IM is easy, but that's only because it hasn't matured in the marketplace yet. As it does, its practitioners are going to face the same difficulties other entrepreneurs have always faced...cutthroat competition among them.

    Don't lament it, embrace it. Become good at what you do. The cream will rise.
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