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Offlinebiz Autoresponder Propsal

by baronig
34 replies
I would like to know how to write a proposal for a client who wants to start autoresponder for his business.
I will take care of sending his emails,...

how much do we charge for setup/sending to customers,....

setup fee........
monthly maintanace fee......

thank you
#autoresponder #offlinebiz #propsal
  • Profile picture of the author Riz
    My company charges clients £497 (approx $800) and £150/month (approx $240/mth) maintenance.

    Hope that helps.

    Riz

    Originally Posted by baronig View Post

    I would like to know how to write a proposal for a client who wants to start autoresponder for his business.
    I will take care of sending his emails,...

    how much do we charge for setup/sending to customers,....

    setup fee........
    monthly maintanace fee......

    thank you
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  • Profile picture of the author Dexx
    I charge $997 setup and $497/mo maintenance

    It all depends on what you plan to provide in services = time required to maintain
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    • Profile picture of the author baronig
      wow these are big bucks just for setting up Autoresponder.How long it takes?
      I was thinking more like 250$ setup+100$ maintenance for 2 email send out monthly.
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  • Profile picture of the author Dexx
    Oh I dunno...enter the fields I want to collect...create form...paste form into website.

    Its not how it takes, its how long would it take THEM to figure it all out.

    Don't forget you're also charging them for your knowledge of HOW to do it...people dont pay Doctors and Lawyers tons of money because consultations are hard to do...they pay big because they know what they are doing and took the time (and money) to learn it!

    Think of all the knowledge from WSOs, eBooks, etc that you have bought...the business is paying for ALL of those when they hire you.
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  • Profile picture of the author Tanner
    I agree with Tim, no reason for a proposal. Decide on at least two packages at different price points, explain to him the difference and let him choose.

    Also make sure you clarify, that the price is just for the set up and usage, but if any writing needs to be done that will be extra.
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  • Profile picture of the author jacktackett
    Folks, listen to what Tim is saying. He does this for a living and knows what he is doing.

    The fact he's trying to help you out here shows what type of person he is. Give him the benefit and do what he suggests and you'll do more than ok with your business.

    Can they do this 'cheaper' than you? sure if they knew how. But as Tim says - you're bringing an immense benefit to them - time and experience. Sell this based on the value you bring - NOT on what it costs you.

    peace,
    --Jack
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  • Profile picture of the author freudianslip27
    I've found that businesses with bigger advertising budgets will be more comfortable with spending the money. If the business understands the value, and also knows they won't be able (or would not want to) run this on their own, they'll gladly pay.

    I've also encountered penny pinching businesses who want the results but don't see the value of paying someone XXX monthly for this service. I'd stay away from those people as it isn't going to be worth your time.

    It can be difficult, when you are starting out in the offline biz, to understand the true value you bring to the table of understanding how an autoresponder can help a local business. I was shocked to learn how little many businesses know about basic marketing.

    Matt
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    • Profile picture of the author TimCastleman
      Thanks Jack.

      I decided to put my thoughts down on virtual paper and explain the whole process I use to do offline business proposals and make sure I do everything possible to get the job.

      I am not going to pimp it here, it's in my sig line if you're interested.

      Tim
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      • Profile picture of the author Daniel Harken
        Thanks for posting the question - it's the exact situation I'm in right now (trying to figure out how much to charge monthly actually, I'm setting it up in addition to doing the website and SEO work).

        I was just thinking of charging my client $20/month for it, because he's paying for the autoresponder himself, it hadn't occurred to me to actually just pay for it and charge more monthly.

        I don't think I'll be able to sell him on $500/month, though, especially since I'd just be sending out one or two emails per month.

        This is off-topic, (and it doesn't apply to my current situation, just future ones, perhaps) and I don't want to start a new thread (or hijack this one) but how much is fair to charge for ongoing SEO work?

        Say I get a client ranked for whatever terms, what should I charge to occasionally add content and backlinks for the site?

        What I'm getting at is: I get this guy certain rankings, but to make sure I check his rankings and make sure he stays on the first page for all his keywords, how much should one charge for that?

        I have a client that's all but signed a contract, but that question came up, and he has two restaurants, in two different areas (not even the same type of restaurant), so this is something that I need to bring up, especially since I have another restaurant that I'm supposed to start doing this for as well.

        What I've done so far is just promise certain rankings for certain keywords, and I've delivered on that stuff (for the niches I've been involved with, and considering it's local stuff, it's not anything to brag about, but I'm moving on to bigger and better stuff), and I've been really struggling with this.
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        • Profile picture of the author TimCastleman
          Originally Posted by Daniel Harken View Post


          I don't think I'll be able to sell him on $500/month, though, especially since I'd just be sending out one or two emails per month.
          Dan -

          It doesn't matter what you think, only what your customer things. Look depending on the business you have a chance to make some decent money while helping them in the process.

          Again if you're talking about a dollar store then I wouldn't mess with it, but if you're talking with a business that has a high mark up (say 40% plus) then it is really easy.

          Find out 3 things and you'll know just how much they are making off of customers and more importantly get a better idea of what you can charge them.

          Remember VALUE - not PRICE! If you can bring me $1000 a month I'd pay you $500 in a heartbeat. If one client means a few hundred bucks then don't you think they'd be willing to pay you close to that to get them?

          Set yourself up for success, not failure. Get a business that charges a good price for their services, show them how what they pay you is less than what they stand to make and go from there.

          Good luck.

          Tim
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      • Profile picture of the author Joseph.
        Originally Posted by TimCastleman View Post

        Thanks Jack.

        I decided to put my thoughts down on virtual paper and explain the whole process I use to do offline business proposals and make sure I do everything possible to get the job.

        I am not going to pimp it here, it's in my sig line if you're interested.

        Tim
        Tim,

        I'm interested in learning about your process but your sig got changed to "read sig rules".

        Just thought I'd let you know........
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        • Profile picture of the author TimCastleman
          Originally Posted by Joseph. View Post

          Tim,

          I'm interested in learning about your process but your sig got changed to "read sig rules".

          Just thought I'd let you know........
          Joe -

          All better now. Send in a trouble ticket, not sure what the issue was since I own everything in my sig line and having your own site in your sig line isn't against the rules. Thanks.

          Tim
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  • Profile picture of the author Bayo
    Originally Posted by baronig View Post

    I would like to know how to write a proposal for a client who wants to start autoresponder for his business.
    I will take care of sending his emails,...

    how much do we charge for setup/sending to customers,....

    setup fee........
    monthly maintanace fee......

    thank you
    There is no 'right' answer because value varies by client. You should use every suggestion to get a feel for what your client will bear.

    There are various factors that come into play in determining the figures any Offline consultant can command for services including:
    • Size of problem the client is facing (so how will this help eliminate that to some degree?)
    • Their location
    • The size of the business
    • Industry
    • Niche
    • Current market share
    • Perceived VALUE (from their angle)
    • YOUR ability to establish VALUE
    • Results you'll be ablt to show to justify the fee
    • etc
    You've seen the slew of suggestions.

    My suggestion is read them and draw your own conclusions based on the factors above and any other that you know of from your contact with the business.

    If you're stuck and need some help PM me and I'll see if I be of any further help.

    BAYO
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  • Profile picture of the author Daniel Harken
    My clients are contractors, to be specific, so yeah, one customer can be a lot of money. It's just hard to let them know how to distinguish between what I bring, or what a list brings, compared to their standard advertising.
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    • Profile picture of the author sirtom
      Hey guys, I have a related question to the OP here..

      I understand that any business site that doesn't have a form of lead capture is missing out and is a prospect.

      But, with lead capture, what if their site doesn't get much or hardly any traffic, enough to justify the maintenance/service? Does anyone ever encounter that situation, where they set up the lead capture, and get little to no results with it?
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      • Profile picture of the author Daniel Harken
        Well, that's exactly the kind of business that I target to sell my services to. If they get no traffic, their website is absolutely useless. If they don't capture leads with it, it's barely above useless. Those are the businesses that need my services, or, your services. If you want to have a business with any kind of impact from the web, you need two things: traffic, and list building. Period.
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    • Profile picture of the author Vagabond 007
      Originally Posted by Daniel Harken View Post

      My clients are contractors, to be specific, so yeah, one customer can be a lot of money. It's just hard to let them know how to distinguish between what I bring, or what a list brings, compared to their standard advertising.
      No, it's not hard. It's just a limiting belief you have.

      And if they do standard advertising they can expect standard results.

      As others have mentioned, it's all about value. Once you present to them the value of what you have to offer, they either see the value in it or they don't.

      If they do, great. You make money by helping them make money. Win-win.

      If they don't see the value, that's fine too. Move on. No sense in wasting your time on someone who doesn't "get it". There are far too many business out there that would love for you to make them more money. So just do your best to get in front of them and ONLY work with people that understand the value you have to offer.

      If you choose to ignore this advice you're just making it harder on yourself than it has to be.
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  • Profile picture of the author Daniel Harken
    My thanks wasn't so much for your words, but your obvious outlook. I guess I am still struggling with trying to 'sell myself.' I'm not a salesman, I never have been, but I know it's about the attitude, and the way you just presented that, well, frankly, a light kind of turned on, so thank you I guess I've been so wrapped up in being happy that I've had an influx of business (just because of a couple happy businesses), that I've lost sight of the reality of it.

    I'm more worried about how they perceive me, rather than how I present myself, I guess, is what I just realized, so thanks
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    • Profile picture of the author Vagabond 007
      Originally Posted by Daniel Harken View Post

      My thanks wasn't so much for your words, but your obvious outlook. I guess I am still struggling with trying to 'sell myself.' I'm not a salesman, I never have been, but I know it's about the attitude, and the way you just presented that, well, frankly, a light kind of turned on, so thank you I guess I've been so wrapped up in being happy that I've had an influx of business (just because of a couple happy businesses), that I've lost sight of the reality of it.

      I'm more worried about how they perceive me, rather than how I present myself, I guess, is what I just realized, so thanks
      You're welcome.

      You're here posting asking for help. And when you got it, then you actually thanked me for it and admitted your faults. THAT alone puts you leaps and bounds above others. So I commend you for that.

      Believe it or not, a lot of this stuff is simple...and sometimes obvious. Because of that, it's easy to dismiss it as nothing of value. But there is no need to complicate things.

      Show them the value in what you have to offer. Make your offer. Collect the money. Deliver the results. At the end of the day, it just comes down to making them more money then you charge them. It's like they are writing small checks but cashing bigger ones.
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    • Profile picture of the author divinewind
      Originally Posted by Daniel Harken View Post

      My thanks wasn't so much for your words, but your obvious outlook. I guess I am still struggling with trying to 'sell myself.' I'm not a salesman, I never have been, but I know it's about the attitude, and the way you just presented that, well, frankly, a light kind of turned on, so thank you I guess I've been so wrapped up in being happy that I've had an influx of business (just because of a couple happy businesses), that I've lost sight of the reality of it.

      I'm more worried about how they perceive me, rather than how I present myself, I guess, is what I just realized, so thanks
      One thing I found when working with clients is that it's not that hard to give the impression that you know what you're doing. You want to be confident, not just go out and say that what you're doing is easy for you. That will most definitely get them to search around for competition... Not only that, but the price that you offer also speaks loads about the value of your service. I can sell someone a regular old pen for $0.50 ... or I can be like, this pen was made by the best, and I'll sell it for no less than $5.00. That's 10x the actual price, but people will buy it because psychologically they reason that a $5.00 pen will last them longer than one that's much cheaper. Take this out of the metaphor and apply it to your services.

      Remember, these people know nothing about what you do. For them, what you do is an abstract concept like magic. You could have to go through a great deal of trouble to set up an autoresponder for them, etc. If they have shopped around at all, they might now something at least about the prices. If you offer them a much lower price, they'll wonder what's missing or wrong with your service that you offer it so cheaply. Or worse, they'll think that you're desperate, etc. and then try to take advantage of the situation.

      Also, it is a disrespect to your clients and yourself, placing judgement on how much you think they can pay. That's up to them. You set up your price, and if they can't pay... there's someone else who will.
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      • Profile picture of the author TimCastleman
        Yeah you don't have to be an expert on everything to help business owners. Show them how you can help them - that is all they care about - results.


        Tim
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        • Profile picture of the author baronig
          how do you collect your payments?
          i was with a client i did not have the guts saying you have to payme this much before we start our research phase.
          we have agreed the amount but not clear when he has to pay me.

          i charge setup fee and monthly maintenance fee payable beginning of each month.the first check should include setup+maintenance+ ppc adwords fees(goes to google)
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          • Profile picture of the author Vagabond 007
            Originally Posted by baronig View Post

            how do you collect your payments?
            i was with a client i did not have the guts saying you have to payme this much before we start our research phase.
            we have agreed the amount but not clear when he has to pay me.

            i charge setup fee and monthly maintenance fee payable beginning of each month.the first check should include setup+maintenance+ ppc adwords fees(goes to google)
            Get paid BEFORE you work!!

            No invoicing, no chasing them for money. They pay upfront. Period.
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          • Profile picture of the author vitto
            Originally Posted by baronig View Post

            how do you collect your payments?
            i was with a client i did not have the guts saying you have to payme this much before we start our research phase.
            we have agreed the amount but not clear when he has to pay me.

            i charge setup fee and monthly maintenance fee payable beginning of each month.the first check should include setup+maintenance+ ppc adwords fees(goes to google)
            I outline the process. "Once payment is made we will begin...." I then send the a link to my shopping cart which is has the set-up with the monthly billing added. they click on the link, put in their info, and presto!
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            • Profile picture of the author baronig
              Originally Posted by vitto View Post

              I outline the process. "Once payment is made we will begin...." I then send the a link to my shopping cart which is has the set-up with the monthly billing added. they click on the link, put in their info, and presto!
              do you setup paypal subscription page just for that client?
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          • Profile picture of the author TimCastleman
            Originally Posted by baronig View Post

            how do you collect your payments?
            i was with a client i did not have the guts saying you have to payme this much before we start our research phase.
            we have agreed the amount but not clear when he has to pay me.

            i charge setup fee and monthly maintenance fee payable beginning of each month.the first check should include setup+maintenance+ ppc adwords fees(goes to google)
            50% upfront, 50% when the job is complete.

            Good luck.

            Tim
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        • Profile picture of the author DogScout
          Originally Posted by TimCastleman View Post

          Yeah you don't have to be an expert on everything to help business owners. Show them how you can help them - that is all they care about - results.

          Originally Posted by vitto View Post

          I outline the process. "Once payment is made we will begin...." I then send the a link to my shopping cart which is has the set-up with the monthly billing added. they click on the link, put in their info, and presto!
          Never outline a process, outline results. And outline less results than you plan on delivering; "Manage expectations and over deliver results" ~Yanik Silver

          Tim is spot on, all they care about is results. You will eventually run in to some stiff cometition; if you have been continuing your education day by day and continue to over deliver, that stiff competition will melt away. If you take the 'Good is good enough' ~Dan Kennedy; route in anything other than the context it was meant (direct marketing) you will very quickly become one of those 'has beens' we take clients away from daily. If Tim has an off-line blog/membership site... join it, If not join several mastermind groups that ethically stay on the cutting edge of what is happening TODAY in all the services you provide. Even if joining 5-6 good mastermind clubs at a thousand a moth total, that can be the difference of being worth 1500-3000 a month to a business instead of NOT EVEN WORTH $500/month. One deal pays all the MMCs!
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  • Profile picture of the author DogScout
    Couple of things; I have NOT charged an upfront and ended up with a great customer. IF he had stiffed me, it would of cost $100 in outsourcing and an hour or so, so no big deal. Instead, though, I gained a loyal customer for life. So for me, I don't hold the 50/50 in stone. Besides, I don't do closed ended work. If they need an AR you can bet they need a whole lot more and as much off-line as on. So yeah, I take a chance here and there, but with my eyes open and never chase money owed, am just glad I didn't make a deal with the Pr*** and write off the lose. But I have yet to be burned... just lucky I guess, but people tend to feel that if you cannot trust them, it is because you are untrustworthy!

    Make him pay for the AR, DO NOT put in your account, Once there, it is a nightmare trying to move the names should you ever fire him. Open his own account under your affiliate link for the AR.

    I put all a client's accounts (twitter page, Facebook page, other 2.0 properties, all the business directories, AR, etc, etc *Articles I put under my account with a resource box with his info, linking to his sites and just leave them there*) with user names and passwords in a Google account opened just for them; that way should we ever part ways, I can send the user name and password for one account (the Google account) and never have to talk to him again. (meanwhile I continue to collect the AR and hosting affiliate fees for ever, Yuk Yuk.)
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  • Profile picture of the author gottahave
    DogScout is right about having the autoresponder in the client's name. If problems arise, you could find yourself in a major legal battle over who owns the email list. Don't put yourself in that position.

    Neil Robins
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