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Who wants to play a game? I call it "Why Responsibility?"

by Jeremy Aragon
19 replies
Warriors,

If you knew me personally you would know first off that I'm a people person, I'll talk your ear off regarding any topic that is brought up. If I have no clue regarding the topic I'll resort to the good ole 'smile and nod' tactic but the point is I love to interact with all kinds of people from the poor to the rich, the toddler to the senior etc... In doing so I learn what makes people tick. I believe observation of your target market is a key to success.




The second thing you would know is that I like to have fun. Life is way to short to take it so seriously, so I wanna play a game with you!



Heres the deal, I was just watching a show on a popular online site with my girlfriend and was literally CAPTIVATED by the marketing strategy of a company I am now going to study like crazy! Not because I'm interested in their product/s but because I believe their marketing strategies to be effectively brilliant.




The Game:

I copied the companies 'About' section below.

I cut the companies name out.


Can you figure out what type of company this is coming from?



-NO GOOGLING-

because the answer comes right up and defeats the purpose of stimulating your mind and playing the game in the first place



If you know the company I'm referring to after you read the text below please don't spoil it for the rest, I was pretty suprised when I found out who CAPTIVATED my attention :rolleyes:
----------Let the games begin!--------
Why Responsibility?

What Does It Mean? Why Is It Important?

As "take a guess" company, we like responsible people. Because people who believe in doing the right thing don't just make better people, they make better customers. But the idea of responsibility can be difficult to define. What does it mean? Why is it important? These aren't questions that can be easily addressed or agreed upon. There are a lot of differing opinions and beliefs involved. And while we may never uncover any definitive answers, we believe the questions are still worth asking.
How It Began

In ":p" created a TV commercial about people doing things for strangers. The response was overwhelming. We received thousands of positive emails and letters from people all over the country commenting on the ads.
We thought, if one TV spot can get people thinking and talking about responsibility, imagine what could happen if we went a step further? So we created a series of short films, and this website, as an exploration of what it means to do the right thing.

--------end of game--------

Isn't that impacting?! I would love to start or join a group that is interested in studying this type of marketing.

So.... Who's responsible for this brilliance?
#call #game #play #why responsibility
  • Profile picture of the author Sparhawke
    This could be mildly interesting...
    Signature
    “Thinking is easy, Acting is difficult
    And to put one's thoughts into action is the most difficult thing in the world ~ Goethe”
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  • Profile picture of the author Sparhawke
    Actually, I got it on the first try...bored now :p
    Signature
    “Thinking is easy, Acting is difficult
    And to put one's thoughts into action is the most difficult thing in the world ~ Goethe”
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    • Profile picture of the author theemperor
      ??????? :rolleyes:

      Sorry! That went over my head!
      Signature
      Learn to code faster, and remove the roadblocks. Get stuff done and shipped! PM me and I can help you with programming tutoring, specialising in Web and the following languages: Javascript ~ HTML ~ CSS ~ React ~ JQuery ~ Typescript ~ NodeJS ~ C#.
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      • Profile picture of the author Jeremy Aragon
        Originally Posted by theemperor View Post

        ??????? :rolleyes:

        Sorry! That went over my head!
        Unfortunately I can't post a video of one of the films due to my low post count,BUT I uploaded it to my facebook account which you can get to from the little link to the left under my pic
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        • Profile picture of the author theemperor
          Thanks Jeremy, that was an interesting video. :-)

          Of course big companies can do abstract marketing like that, I think I will stick with direct marketing for now.
          Signature
          Learn to code faster, and remove the roadblocks. Get stuff done and shipped! PM me and I can help you with programming tutoring, specialising in Web and the following languages: Javascript ~ HTML ~ CSS ~ React ~ JQuery ~ Typescript ~ NodeJS ~ C#.
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          • Profile picture of the author Jeremy Aragon
            Originally Posted by theemperor View Post

            Thanks Jeremy, that was an interesting video. :-)

            Of course big companies can do abstract marketing like that, I think I will stick with direct marketing for now.
            Its not the video aspect of the method that has my interest, thats nothing new, its the way they're subversive methods intrigued my curiosity just enough to make me google em...
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  • Profile picture of the author 1960Texan
    Got it on the first try, but only because of the bit about the TV commercial. That was a pretty good spot.
    Will
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  • Profile picture of the author TelegramSam
    What's with the bold writing? Very unreadable. Sorry you lost me...
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    • Profile picture of the author Jeremy Aragon
      Originally Posted by TelegramSam View Post

      What's with the bold writing? Very unreadable. Sorry you lost me...
      then I guess you can't play the game,sorry TelegramSam, I tried
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      • Profile picture of the author TelegramSam
        Originally Posted by Jeremy Aragon View Post

        then I guess you can't play the game,sorry TelegramSam, I tried

        Actually you didn't.

        There's a useability lesson in my first comment in case you missed it. :-)
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        • Profile picture of the author Jeremy Aragon
          Originally Posted by TelegramSam View Post

          Actually you didn't.

          There's a useability lesson in my first comment in case you missed it. :-)
          thats my personality
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  • Profile picture of the author Jeremy Aragon
    The point of the game is to guess who created a TV commercial about people doing things for strangers.

    The response was overwhelming. They received thousands of positive emails and letters from people all over the country commenting on the ads. (That means it worked)
    They thought, if one TV spot can get people thinking and talking about responsibility, imagine what could happen if we went a step further? So they created a series of short films, and a website, as an exploration of what it means to do the right thing.

    and when I watched one of their 'ads' I was compelled to go to their site. It worked. Their marketing works. does yours?
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  • Profile picture of the author cashcow
    I remember seeing those commercials and they really struck me as being kind of neat.

    The funny thing is that I remember the commercial and can even picture the people in it but I didn't remember what company it was for!!! I knew the general industry but couldn't remember the exact company.

    Anyway, this was also interesting because I cut out a section of the text to google and see what the darn company was and at least the top 4 results came back with the same exact block of text as above (this post was #2) thus disproving the duplicate content penalty yet again.

    Lee
    Signature
    Gone Fishing
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    • Profile picture of the author Jeremy Aragon
      Originally Posted by cashcow View Post

      I remember seeing those commercials and they really struck me as being kind of neat.

      The funny thing is that I remember the commercial and can even picture the people in it but I didn't remember what company it was for!!! I knew the general industry but couldn't remember the exact company.

      Anyway, this was also interesting because I cut out a section of the text to google and see what the darn company was and at least the top 4 results came back with the same exact block of text as above (this post was #2) thus disproving the duplicate content penalty yet again.

      Lee
      hahaha! thats awesome Lee! I was just reading an article last night "disproving the duplicate content penalty yet again."
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  • Profile picture of the author TelegramSam
    Whatever ????
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    • Profile picture of the author Jeremy Aragon
      Originally Posted by TelegramSam View Post

      Whatever ????
      sorry TelegramSam I am who I am, hey check this out, I looked at some of the threads you started and the gaming niche one caught my eye because I am a victim of that niche Seriously! My brother and my sisters boyfriend,both in their mid to late 20's are addicted, badly addicted. I have ideas for you Sam, ideas I've been passionately thinking about for awhile.Interested?
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      • Profile picture of the author Steven Wagenheim
        Jeremy, you certainly have the right to format your posts any way you
        like. The only rules in this forum in regard to fonts and style refer to
        signatures only.

        But I couldn't read your thread so I can't play either.

        We can be as arrogant as we like when we say things like, "I am who I am"
        or whatever that comment was you made.

        But somewhere along the way, you're going to alienate the wrong people.
        Signature
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        • Profile picture of the author Jeremy Aragon
          Originally Posted by Steven Wagenheim View Post

          Jeremy, you certainly have the right to format your posts any way you
          like. The only rules in this forum in regard to fonts and style refer to
          signatures only.

          But I couldn't read your thread so I can't play either.

          We can be as arrogant as we like when we say things like, "I am who I am"
          or whatever that comment was you made.

          But somewhere along the way, you're going to alienate the wrong people.
          Steve, your wisdom is priceless. My motives where more on the playful side but I'm often mis-interpreted, the online community seems to be more sensitive than the off-line world and I often overlook that.My Bad , I am in the process of re-establishing that 'attitude'.

          By the way Steve, I've been offline for quite awhile but used to read and implement your work, can't wait to see what you've cooked up latley!
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  • Profile picture of the author whateverpedia
    I've just read and re-read your original post. I've read and re-read the comments from others.

    End result: I've got no idea what the point of this post is.
    Signature
    Why do garden gnomes smell so bad?
    So that blind people can hate them as well.
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