What Do You Make Of These YouTube Stats?

25 replies
Okay, here's what I want you to do.

Go to YouTube and type in any popular keyword phrase. I'm talking about
for the really big niches.

If you look at the top results for almost all of these, you will find videos with
a sizable number of views.

Now do this for Internet marketing tips, strategies or whatever.

You will find the number of views for the most relevant videos are minuscule
in comparison.

What do you make of this?

No real demand for these niches in video form?
Marketers making them don't know how to market them?

Is this an opportunity for the savvy video marketer in this niche to
really clean up or is this a quirk of Internet marketing that people would
rather read articles or do something else?

I honestly don't know what to make of it so I'm asking the members here
for some insight.

What do you think?
#make #stats #youtube
  • Profile picture of the author CDawson
    Banned
    Steven,

    I understand what your saying, and personally, I have maybe searched two or three times on youtube for tips on internet marketing, traffic generation, building a list, etc. I think it IS more or less the fact that I would rather read it, as odd as that may seem.
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  • Profile picture of the author Nick Brighton
    Hi Steve, I'm confused by your question...

    Surely, "any popular keyword phrase for the really big niches." is BOUND to have tons more traffic, regardless of marketing prowess or tactics.

    At the end of the day, bigger markets have bigger audiences, so no matter what, content aimed at bigger markets will get more views.

    IM is a tiny slice of the economy and market landscape. In fact, you wouldn't be able to see it with the naked eye on a pie chart of all the profitable markets in the world.

    I'm not sure what angle you're looking at this from, perhaps I've misunderstood you (I can do that quite often!)
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by Nick Brighton View Post

      Hi Steve, I'm confused by your question...

      Surely, "any popular keyword phrase for the really big niches." is BOUND to have tons more traffic, regardless of marketing prowess or tactics.

      At the end of the day, bigger markets have bigger audiences, so no matter what, content aimed at bigger markets will get more views.

      IM is a tiny slice of the economy and market landscape. In fact, you wouldn't be able to see it with the naked eye on a pie chart of all the profitable markets in the world.

      I'm not sure what angle you're looking at this from, perhaps I've misunderstood you (I can do that quite often!)
      I'm just trying to understand why there aren't more views for Internet
      marketing related videos. I mean I'm talking, the top videos as far as
      relevancy don't even have 1,000 views. Heck, I have nonsense videos
      with more views than that.

      Just seems to me that there should be more of a demand then there is.
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      • Profile picture of the author Barry Unruh
        I think it comes down to the fact most people interested in Internet Marketing don't use YouTube for their information source.

        Once you've started down the path of internet marketing, you probably have signed up for a bunch of lists, and are getting videos in your email consistently, so no need to check out YouTube.

        You have probably also found a home somewhere online where you feel comfortable, like the Warrior Forum. When I want to watch IM videos I go to only three places. The War Room, my subscription to 30DC Plus, or my inbox. I have more videos in those three places than I could watch in a month.
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      • Profile picture of the author catherine ford
        Originally Posted by Steven Wagenheim View Post


        Just seems to me that there should be more of a demand then there is.
        Why surely not all niches are responsive to video marketing. Also why would a savvy marketer watch a video that may ramble on for ages when they can get the answer here on this forum in minutes.
        Catherine
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      • Profile picture of the author Jared Alberghini
        Originally Posted by Steven Wagenheim View Post

        I mean I'm talking, the top videos as far as
        relevancy don't even have 1,000 views. Heck, I have nonsense videos
        with more views than that.

        Just seems to me that there should be more of a demand then there is.
        That's exactly what I mean, nonsense vids always outperform "sense" videos on YT.

        There surely is a demand, and I think places like How To Videos: Instructional, DIY & How To Video | eHow Videos are providing the platform for suppliers.
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        • Profile picture of the author SmartEntrepreneur
          I think there are a few things interesting about YouTube. I also have never gone looking for IM info there.

          I have however, used it for how to do things: ie, Wordpress related, or PHP, or things like that.

          I think that most of the videos on YouTube are entertainment..and now is picking up momentum in other areas...such as How To....etc.

          The other biggest problem, is that I would be suspect that most of the IM on YouTube would really be Infomercials for products/systems, etc. Not many people would drop the entertainment or DIY videos...and go surf IM informercials.
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        • Profile picture of the author Killer Joe
          Originally Posted by Jared Alberghini View Post

          There surely is a demand, and I think places like How To Videos: Instructional, DIY & How To Video | eHow Videos are providing the platform for suppliers.
          Jared,

          I just went to that site and typed in "Internet Marketing" in the video catagory.

          The number two result shown had the title "How to Be an Internet Marketing".

          Now I have to go and watch that video. I didn't even know you could be that...:rolleyes:

          KJ
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      • Profile picture of the author John Atkins
        Originally Posted by Steven Wagenheim View Post

        I'm just trying to understand why there aren't more views for Internet marketing related videos. I mean I'm talking, the top videos as far as
        relevancy don't even have 1,000 views.
        There are IM videos that have well over 100,000 views.

        Did you sort the videos by view count?
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        • Profile picture of the author JustMint
          Strange though. I recently was told by a tech speaker at a conference that youtube is now the second largest search engine.

          I suppose even if this is true though, that it depends on the demo of the searchers and the content being searched for.

          Dog crashing skateboard beats informational video every time!
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  • Profile picture of the author jasonmorgan
    No real demand for these niches in video form
    Only an IMer is going to watch these videos... of IMers, how many watch these videos anyway, I've never watched one.

    That's not to say that they aren't a bad idea, it's just a very very small number of people who want to watch these things. Most people want videos of dumb people doing dumb stuff that makes them laugh.

    Fine me a IM guy who can match techno viking's moves and you've got a winner.
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  • Profile picture of the author Jared Alberghini
    Steven,

    Here's my take on it... YouTube is an Entertainment portal, most of the people are just looking for funny video's of cat's farting (that might just be me) or any other funny/cool/entertaining videos to entertain them.

    They aren't there to learn, they are there to have fun.

    It's like trying to get a kid to do some of their homework during recess... it ain't gonna happen.

    When I feel the urge to check out some educational videos about marketing, I certainly don't go to YouTube.

    Here's just one example of many educational/entertainment vid portals/sites for example:

    TED | Talk | Tag | Marketing

    There are plenty of other much more professional "Video Portals" out there that cater to education, rather than entertainment.

    I really don't see YouTube turning into an "Education Center" anytime soon...
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  • Profile picture of the author J Bold
    People go to youtube more to be entertained, not to get internet marketing tips. Makes perfect sense to me. Not surprising at all, to me.
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    • Profile picture of the author Frank Donovan
      Steven, I'm sure Jared has it right.

      If you look at the demographic information for YouTube, supplied by Quantcast, you'll see that there's a much higher than average number of teens and young adults using the site.

      Taking 100 as the internet average, the age group 13-17 scores 161 and the group 18-34 scores 123. All the other age groups come in a fair bit under 100.

      Of course, if you were ever to abandon your trawling of obscure music videos, the figures for those groups would be even more skewed.


      Frank
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  • Profile picture of the author w3bmast3r
    I would say that Internet marketers wouldn't be using youtube for their information, most of us use forums and guru's
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  • Profile picture of the author Kurt
    Hey Steven,

    How do the Youtube results compare with SE keyword stats?

    There's a good chance the ratios are fairly similar, meaning that music and pop culture related searches likely greatly outnumber IM related searches.

    I think we have to assume IM related videos are promoted at least as well as non-IM related videos.
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  • Profile picture of the author vidwealth
    I agree with most here. I only use YT for instructional vids when I'm stuck with an actual task like how to install something, etc... Not so much just to get info or a quick answer.
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  • Profile picture of the author Nick Brighton
    I still think people might be missing the point - no matter whether marketers hang out on YT or not, makes no difference...

    The point is, the reason why there are not many views for "internet marketing" as in comparison to "babe" or "bikini" should really be obvious.

    Heck, even "fishing" will dwarf "SEO" or "traffic generation".

    Again, IM is such a tiny, insignificant part of existence, it's not going to put a scratch on popular topics and markets.
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    • Profile picture of the author Neil V
      Steven
      It is interesting you bring this question up. I recently took on a client where i am promoting youtube videos for this niche.

      One thing i noticed is that for a large percentage of the keywords, they are highly competitive, which means that most of the vidoes are not getting their traffic from google serps. Which makes sense in a way.

      there are hoewever some long tails that i found that has the potential to get high serp ranking and hopefully some views.


      We are now targeting these keywords with videos.


      Personally i think for this niche right now it is more volume of videos that is going to drive overall traffic.

      So for example lets say we are targeting 100,000 views and want to build solid relationships and have a greater quality client click through we are going after maybe creating a hundred videos of high quality content.

      With this we have a strategy to get these ranked for long tail and get 1-2% conversion in the pipeline.

      I know this sounds brutal in terms of the amount of work needs to be done for this niche but for my client it is worth it. Each client is worth a $800-$1000 in value and some tests runs have proved to yeild some good results.

      I know she is going to win with this approach as 99.5% of marketers in her field do not have the discipline and willingness to do the amount of work she is prepared to put into this.

      However for someone looking for short term gains the use of this video strategy may not be effective.

      If you have any thought on this, i would appreciate it.

      Not sure if i directly shared some insight on the number of views for each video or not
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  • Profile picture of the author Floyd Fisher
    Originally Posted by Steven Wagenheim View Post

    Okay, here's what I want you to do.

    Go to YouTube and type in any popular keyword phrase. I'm talking about
    for the really big niches.

    If you look at the top results for almost all of these, you will find videos with
    a sizable number of views.

    Now do this for Internet marketing tips, strategies or whatever.

    You will find the number of views for the most relevant videos are minuscule
    in comparison.

    What do you make of this?

    No real demand for these niches in video form?
    Marketers making them don't know how to market them?

    Is this an opportunity for the savvy video marketer in this niche to
    really clean up or is this a quirk of Internet marketing that people would
    rather read articles or do something else?

    I honestly don't know what to make of it so I'm asking the members here
    for some insight.

    What do you think?
    Tell me something Steve.

    Whne was the last time you searched out an IM subject on Youtube?
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by Floyd Fisher View Post

      Tell me something Steve.

      Whne was the last time you searched out an IM subject on Youtube?
      I actually do quite often.

      Guess I must be an odd ball.
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    • Profile picture of the author sdentrepreneur
      I have been using Video Marketing for web traffic and sales.
      Here is my method.

      1. Keyword Research, very big part of it, long tail keywords much easier

      2. Send video to TubeMogel that submits to 20+ sites for free

      3. Submit my videos to Social Meida, Twitter, Facebook , MySpace and LinkedIn

      4. When doing my Keyword Research, look for places to get you Video on Google first page

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