Can your handwriting be losing you $$$$$ ?
A lot of folk use handwritten messages on their sales pages. And with good reason, little hand drawn graphics and phrases break up the monotony of the text and bring more personalisation and interest to the page. More importantly, these messages and drawings are said to have a great effect on response rate.
OK, I'll buy that, but I can't help but notice that some people's handwriting is appalling. Yes, this is just my opinion, but as someone who has an interest in graphology (that's handwriting analysis) I've got to tell you that you could be losing people because of the way your messages look.
There are certain traits within everybody's handwriting that give clues as to their mental state, honesty and trustworthiness to name but three. I believe that even the untrained eye can spot these traits and we naturally make snap judgements on the subconscious level.
Just like we instinctively react to different colours of a website or headline, I believe we make decisions and form opinions about people when we see their handwriting.
What are your first thoughts when you see this style of writing?
And how about this?
The first style of writing is a bit inconsistent and uneven. Some letters are disproportionate to the others and incomplete. It would be easy to come to an subconscious conclusion that this person might be inconsistent and possibly untrustworthy in their business dealings. Remember, this is a snap judgement you make within seconds of seeing the writing. You may be way off, but you've made your judgement.
The second sample is much more fluid and consistent. The fact that the writer's used upper and lower case letters gives a more rhythmic flow and the roundness of the letters and curls of the 'y' leads us to believe that they are caring.
There's more that can be 'read' from these samples but whether you choose to think this is bunkum or not, is it worth taking the risk on your sales page?
But the proof of the pudding will be the testing. Why not test different handwriting styles and see which one performs the best.
Peter
OK, I'll buy that, but I can't help but notice that some people's handwriting is appalling. Yes, this is just my opinion, but as someone who has an interest in graphology (that's handwriting analysis) I've got to tell you that you could be losing people because of the way your messages look.
There are certain traits within everybody's handwriting that give clues as to their mental state, honesty and trustworthiness to name but three. I believe that even the untrained eye can spot these traits and we naturally make snap judgements on the subconscious level.
Just like we instinctively react to different colours of a website or headline, I believe we make decisions and form opinions about people when we see their handwriting.
What are your first thoughts when you see this style of writing?
And how about this?
The first style of writing is a bit inconsistent and uneven. Some letters are disproportionate to the others and incomplete. It would be easy to come to an subconscious conclusion that this person might be inconsistent and possibly untrustworthy in their business dealings. Remember, this is a snap judgement you make within seconds of seeing the writing. You may be way off, but you've made your judgement.
The second sample is much more fluid and consistent. The fact that the writer's used upper and lower case letters gives a more rhythmic flow and the roundness of the letters and curls of the 'y' leads us to believe that they are caring.
There's more that can be 'read' from these samples but whether you choose to think this is bunkum or not, is it worth taking the risk on your sales page?
But the proof of the pudding will be the testing. Why not test different handwriting styles and see which one performs the best.
Peter
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