What Does A $13 Cost-Per-Click Mean To Me?

James Liberty · 10-01-2008, 05:52 PM

I've been exploring a new market recently which looks promising. However, I just learned that the five highest-searched for keywords on Google cost an average of $13 per click!

What insights can be gained from this data? (I was thinking about creating a product for the market... but now I'm a bit hesitant).

Ricky Parker · 10-01-2008, 07:09 PM

I gain the insight that Id be targeting long-tail words for traffic.

Can I have the keyword?

DonTino · 10-01-2008, 07:14 PM

For that market I'd rather set up a blog and have the ads all over my site. Instead of trying to compete with $13 keywords I'd rather try to get some of that money.

Tino

valerieSONORA · 10-01-2008, 07:27 PM

You have to have deep pockets to pay $13 per click. 100 clicks = $1,300. Wonder what the conversion rate would be?

James Liberty · 10-01-2008, 07:50 PM

In a competitive market such as this, what are some alternative ways that I could drive targeted traffic... without spending a fortune? (And would this be the right strategy?)

John M Kane · 10-01-2008, 07:57 PM

You haven't said what your goal is.Short term or long?
Do you intend to use Adwords to get leads?(seems so after your second post)
Adsense?
Sell products?

our own Dr Andy Williams could answer very well.
LSI,Siloing,good content=kick buttkiss.

Chris Lockwood · 10-01-2008, 11:41 PM

Where did you get the $13 figure from? If it's what Google suggested in your account, keep in mind those numbers are always inflated.

I'd try entering an ad and bidding 10 cents and see what happens.

Erich · 10-02-2008, 12:41 AM

Could you develop a similar product? The thought being it seems to be profits in this market. If you could create a product or have it outsourced.

The folks that are paying 13 CPC could you find a way to have them become affiliates to drive your product potentially? Or you could develop an affiliate market for it if one doesn't exist for your product or the keyword.

Offer it cheaper than everyone else and have affiliates drive the sales?

10-01-2008, 05:52 PM	#1
James Liberty Advanced Warrior Join Date: Jun 2007 Posts: 952 Thanks: 32 Thanked 5 Times in 5 Posts	What Does A $13 Cost-Per-Click Mean To Me? I've been exploring a new market recently which looks promising. However, I just learned that the five highest-searched for keywords on Google cost an average of $13 per click! What insights can be gained from this data? (I was thinking about creating a product for the market... but now I'm a bit hesitant).
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10-01-2008, 07:09 PM	#2
Ricky Parker I will name him PacMan War Room Member Join Date: Mar 2007 Posts: 825 Blog Entries: 1 Thanks: 24 Thanked 69 Times in 30 Posts	Re: What Does A $13 Cost-Per-Click Mean To Me? I gain the insight that Id be targeting long-tail words for traffic. Can I have the keyword?
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10-01-2008, 07:14 PM	#3
DonTino Senior Warrior Member War Room Member Join Date: Jan 2003 Location: Cologne, Germany Posts: 1,605 Blog Entries: 2 Thanks: 46 Thanked 67 Times in 8 Posts Social Networking	Re: What Does A $13 Cost-Per-Click Mean To Me? For that market I'd rather set up a blog and have the ads all over my site. Instead of trying to compete with $13 keywords I'd rather try to get some of that money. Tino
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10-01-2008, 07:27 PM	#4
valerieSONORA formerly annoyedgirl War Room Member Join Date: Nov 2007 Location: USA. Posts: 1,337 Thanks: 161 Thanked 183 Times in 122 Posts Social Networking	Re: What Does A $13 Cost-Per-Click Mean To Me? You have to have deep pockets to pay $13 per click. 100 clicks = $1,300. Wonder what the conversion rate would be?
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10-01-2008, 07:50 PM	#5
James Liberty Advanced Warrior Join Date: Jun 2007 Posts: 952 Thanks: 32 Thanked 5 Times in 5 Posts	Re: What Does A $13 Cost-Per-Click Mean To Me? In a competitive market such as this, what are some alternative ways that I could drive targeted traffic... without spending a fortune? (And would this be the right strategy?)
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10-01-2008, 07:57 PM	#6
John M Kane HyperActive Warrior War Room Member Join Date: Feb 2005 Location: In a Van Down by the River Posts: 456 Thanks: 44 Thanked 69 Times in 55 Posts Social Networking	Re: What Does A $13 Cost-Per-Click Mean To Me? You haven't said what your goal is.Short term or long? Do you intend to use Adwords to get leads?(seems so after your second post) Adsense? Sell products? our own Dr Andy Williams could answer very well. LSI,Siloing,good content=kick buttkiss.

10-01-2008, 11:41 PM	#7
Chris Lockwood Senior Warrior Member Join Date: Aug 2008 Location: central Florida Posts: 1,553 Blog Entries: 2 Thanks: 89 Thanked 101 Times in 82 Posts Social Networking	Re: What Does A $13 Cost-Per-Click Mean To Me? Where did you get the $13 figure from? If it's what Google suggested in your account, keep in mind those numbers are always inflated. I'd try entering an ad and bidding 10 cents and see what happens.
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10-02-2008, 12:41 AM	#8
Erich Active Warrior War Room Member Join Date: Aug 2008 Location: , , . Posts: 36 Thanks: 10 Thanked 6 Times in 5 Posts	Re: What Does A $13 Cost-Per-Click Mean To Me? Could you develop a similar product? The thought being it seems to be profits in this market. If you could create a product or have it outsourced. The folks that are paying 13 CPC could you find a way to have them become affiliates to drive your product potentially? Or you could develop an affiliate market for it if one doesn't exist for your product or the keyword. Offer it cheaper than everyone else and have affiliates drive the sales?