Product launch email conversion rates
Targeted/non-targeted list
X amount of leads
X amount of leads open email
X amount of leads click link
X amount of people buy product
If you want to do it shortly, just say something like X amount of people click sales link and X amount of people buy with a targeted/non-targeted list.
I've got a really targeted list and the email open rates could be better, but 50% of the people who open my emails click the links. Let's hope that the number that buys will be a good percentage