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Email marketing question

by thebarksmeow
9 replies
When you send out your emails... are you just writing plain text with links or do you use some kind of template?
#email #marketing #question
  • Profile picture of the author Tyler Pratt
    text email is the best. If you use html it may not come complete, and may be all messed up.

    Text email with a link is your best option.
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  • Profile picture of the author adamjthompson
    I usually go for plain text, but I'll be launching some campaigns shortly that I'll use HTML in. Remember, you have to do HTML if you want open statistics.
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  • Profile picture of the author jenness
    You can also let your subscribers choose whether they want plain text or html when they sign up and send out both kinds. Plain text is pretty much guaranteed to be able to be seen though.
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  • Profile picture of the author imguru
    I agree. Sometimes html could work though and your list would learn to like it and expect it. If you publish a newsletter you could do it in html and make it look newsletterish..
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  • Profile picture of the author TheDebtEliminator
    Plain text seems to get through the filters easier

    Watch the use of words like free

    All the Best
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  • Profile picture of the author KristiDaniels
    [DELETED]
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    • Profile picture of the author Marketstriker
      I use both. Main reasons were listed above. I'd say in the complex text+html work better. Themost important thing for is that my e-mails achieved focused audience.
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  • Profile picture of the author newbim
    I think transparency is the key - if you send plain text, then they can see where they're going a lot easier than html - it's easier to track, and it means that you don't have to waste time worrying about how good it looks or silly things like that.
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  • Profile picture of the author ileneg
    Originally Posted by thebarksmeow View Post

    When you send out your emails... are you just writing plain text with links or do you use some kind of template?
    Through the autoresponder companies that I use, I use both plain text and an html template.

    ileneg
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  • Profile picture of the author Big Al
    I use plain text, am very interested in what Kristi just said about split tests (the best way to find out). Have to admit I use the word free, freebie and others all the time and the spam score is always very low.

    Recently I've noticed more marketers using HTML emails and formatting them to read better (bit like a sales page) which has bumped my curiousity.

    Test ... must try

    Al
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