Offline Strategies: Should I Bother?

14 years ago

Originally Posted by thunderbird

First, many offline products have been released on Warrior forum, and while many of them are great, they are of no use if buyers don't apply them. Maybe more aren't needed?

As a product creator, your obligation is to deliver quality, useful information. It's not your job to hold anyone's hand and make them put what they've learned to use, or even to ensure they read it.

Second, my methods aren't the simplest around. They are pretty elaborate, and I really would have to give a detailed step-by-step guide together so I wouldn't be inundated with support requests from confused buyers.

Maybe that will set you apart from the competition.

Third, warrior forum has lots of offline guides now, more coming in all the time. Do we really need another one, especially one that isn't the simplest system around? Most IMM things I've tried didn't go far (my harddrives are crowded with such stuff). This one is more than compensating for previous efforts, but you've probably heard that one before with almost every other product. Maybe I should leave that space there, so marketers have more breathing room to apply the offline marketing products they already have?

Maybe one of the reasons people don't get far with things is because the information in the materials they bought weren't presented in such a way that the knowledge resonated with them. Maybe they just couldn't wrap their heads around it. And, maybe your product would present it in a manner that makes sense to them, so that it will sink in, so that they can implement it.

Fourth, I'm not sure it makes economic sense for me, since I get nice results doing what my guides would contain. Why sell a guide on how to make money with offline business, when it would add to the my competition, and take up time that I would need to devote to offering support?

If most people won't use the info, you're not really creating many competitors for yourself, are you? And, if the plans are elaborate, that may further reduce the potential for competition. And, when it gets down to it, if 5 out of 100 comprehend the material and put it into actual, odds are they are going to be geographically distant from you, making competition largely a non-issue.

As to whether it makes economic sense for you, that's something you'll need to determine.

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Ralf Skirr

14 years ago

Originally Posted by thunderbird

Fourth, I'm not sure it makes economic sense for me, since I get nice results doing what my guides would contain. Why sell a guide on how to make money with offline business, when it would add to the my competition, and take up time that I would need to devote to offering support?

Creating your own competition will not be a big issue, as most people - you said it yourself - won't use the info anyway.

The thing to worry about regarding profits is this:
usually WSOs sell super cheap, definetely below what would be a fair market value for the creator. (Given the product is good.) So economically it probably makes sense only if you have a backend in place to increase profits.

Ralf

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freudianslip27

14 years ago

I'll chime in and say that I would be interested in your product Thunderbird.

As someone that is out in the field and working with local businesses, I have picked up a variety of "offline guides". The reason being that we all see things different, and have our own twists on things.

If your guide is detailed and complex, as far as I'm concerned that is a huge plus. If you were considering coming out with a 20 page report that is just a rehash of tons of other wso's out there, that wouldn't add value.

But it sounds like you have something else in mind. Something I look forward to hearing more about. It is invaluable to me and my business to see how others are doing this stuff

Matt

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Sheila Atwood

14 years ago

There are different levels of learning. Not everyone needs hand holding. Besides most of what I have seen is not very comprehensive.

Target the market that can use your data.

Sheila

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thunderbird

14 years ago

Thank you everybody for your feedback. I've decided not to get involved in the how-to area of it. Aspects of my strategies are quite different, but the response rate here is too low and others are doing a fine job at teaching the subject, so it it doesn't make sense for me to go there.

I'll just practice it, and not teach. Thanks again.

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Marketstriker

14 years ago

I think the idea with offline guides may work out with some methods. So hope you have right methods. I wouldn't stop only on guide as a product you can deliver knowledge in many other ways offline.

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travisman

Banned 14 years ago

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thunderbird 14 years ago

Originally Posted by travisman

It all depends on what your product is. The real only offline advertising I ever see is dor dating websites.

I have seen billboards promoting dating sites, if that is what you mean. My title for this thread is not clear -- it could mean anything. I was mainly referring to internet marketing services for brick & mortar businesses.

When it comes to cross promotion, Martha Stewart is a master of synergy advertising (or whatever you want to call it). Her TV show promoted her magazine which promoted her products which promoted her magazine etc. etc. etc. Her star fell for a while (going to prison and whatnot). I'm not sure when her website became part of the equation. Anyway, an effective internet presence allows companies to get more bang for their buck in all their promotional strategies, offline and online.
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Shane N

14 years ago

I say go for it! My offline guide has sold over 500 copies... Even with all the competition in the niche. Although I was one of the pioneers...

Go for it bro! You will succeed if it is a quality product.

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Mr. Enthusiastic

14 years ago

Here's another vote in favor, if it's not too late for you to reconsider.

Maybe you could sell it as an "advanced offline consulting marketing package." Emphasize in the sales letter that this is not a handholding guide for beginners. Instead it's a powerful tool for those who are already taking action to leverage little-known techniques that will let them take their business to the next level.

As for competition, c'mon, how many offline businesses are there that really need help, can afford it, and are presently clueless? Probably far more than you and I could ever hope to reach in a lifetime! You could, however, say that you'll limit the number of packages in each city - say, 1 license per 100,000 metro population, or whatever seems reasonable.

Chris

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Greg guitar

14 years ago

I am also in favor of it. If it is really unique and works well, I would be interested. I agree that the complexity of it is a plus for me too-assuming I don't have to become a programmer to do it

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VegasVince

14 years ago

Originally Posted by thunderbird

I'm thinking about putting together a WSO of offline strategies I use to land business in the offline market.

I'm hesitant to do this. Why?

There are a number of reasons that I hesitate.

First, many offline products have been released on Warrior forum, and while many of them are great, they are of no use if buyers don't apply them. Maybe more aren't needed?

Second, my methods aren't the simplest around. They are pretty elaborate, and I really would have to give a detailed step-by-step guide together so I wouldn't be inundated with support requests from confused buyers. .

Third, warrior forum has lots of offline guides now, more coming in all the time. Do we really need another one, especially one that isn't the simplest system around? Most IMM things I've tried didn't go far (my harddrives are crowded with such stuff). This one is more than compensating for previous efforts, but you've probably heard that one before with almost every other product. Maybe I should leave that space there, so marketers have more breathing room to apply the offline marketing products they already have?

Fourth, I'm not sure it makes economic sense for me, since I get nice results doing what my guides would contain. Why sell a guide on how to make money with offline business, when it would add to the my competition, and take up time that I would need to devote to offering support?

My question is, who would be interested in my product? It would come out in early summer. Should I do it?

Thanks.

Based on your op Bro.....sounds to me like you're looking for validation either way from the rest of us.

That's not a good way to introduce yourself or your product to the market.

Sell it or don't. Do it...or don't.

But don't be wishy washy.....because it doesn't build confidence with any future potential buyers. For real.

If you aint got confidence in your objective...how are you going to write a compelling offer to inspire others???

xxx Vegas Vince

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thunderbird

14 years ago

OK, I'll leave my ego at the door, lol. I guess there's some truth to what you said there, Vegas. I've got the confidence in doing it, but am undecided about whether I'll go into the how-to aspect of it. If I do, it won't be until early summer. I was just considering whether or not to share a dry how-to manual of my methods that would be about as inspirational as reading a TV remote control guide

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Offline Strategies: Should I Bother?

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