Are We Getting Cheap?

I'm not sure why the big guns are selling at low prices, but I know why I am:

IM isn't my main niche, my money is made in other niches and it's so ridiculously easy that it's not right to charge a huge sum of money for something that anybody can do.

Selling at this price it's easy to test the market to find out if there's a demand for the product and to judge the response of it, before taking things further.

When you purchase from a WSO that claims it will show you how to make $1000 for $12, you are not buying a $1000 bill. You are buying an idea, and a plan on what you need to accomplish that. The cost is not the $12. The cost is the time and effort you need to put into earning the $1000.

Likewise, you can buy a blueprint for $12 to build a $300,000.00 house.

I've never seen an IM course that was worth what the gurus were charging, but for me, the old saying "it's the economy, stupid" is applicable.

Many people without jobs, financial hardship everywhere. I sell my products cheap, so people can afford them without cutting into bill and food budgets. Simple as that. I sell a lot more products by selling at a reasonable price than I would if I were to attempt to position them as exclusive.

Is who getting cheap? So you are one of those who wants to sell products for $1000 and more? For what reason? It better be damn good to be complaining about cheap products.

In my opinion those $3000 products are often way overpriced. It's because many who sell to the IM crowd are realizing in this day and age their information is not that valuable, as many fantastic WSOs are out there that can give you great info for less than dinner for two, and that's the way it should be. Go to the book store, look at best selling business books, how much do they cost? I understand they sell products under the guise of it being education and a course and thus that's why someone like Kern sells his products for a few thousand dollars (never bought his stuff, but he could be one of those few who actually is worth it, but I don't know), but education is over-priced because of all the overhead of buildings and campuses and staff on college campuses. I don't see the reason to complain about cheap products. A lot of people are getting smarter when it comes to expensive products because there are often high complaints on big number products, as some of them are truly all hype and fluff and little meat. IMers want the meat, as the fluff is getting to be overkill.

So, some of these guys are not worth it, not at all, but while there may be a few who really have such great information that it is worth the high dollar pricing, I think some of them are realizing their stuff is just not that great and they may get more sales overall if they lower the price. Either that or they realize a lot of newbies are not going to be willing to part with $1000 for their course, and that's who they're marketing towards.

Excellent topic. I see that most of the people would like to purchase cheaper price products or services more. Coming to me, when i offer my services for cheap price, i use to get more orders and when i offer the reasonable price to the work which i do then i won't get much orders. Also some of my clients use to ask me discounts as they won't look at, how hard we work. Change should come on themselves.

WSO- stands for Warrior Special Offer which means it must be a lot cheaper than the original price it sells for and offer a significant discount to Warriors.

Some marketers are simply lowering their prices just because the market is so competitive right now, one big marketer lowers their prices and the rest follow. It's only good news for those who are just getting started and can pick up some bargain price products that can help them succeed.

I've heard that a lot of the "gurus" are having to drop prices because people aren't as willing to pay the higher prices anymore. I've also heard that some of them are looking to get out of IM entirely. (For real, not just for show.)

Maybe there are finally just too many products that rehash the same stuff that people are learning not to keep buying and buying, especially the higher priced stuff.

Maybe the economy just won't support those kinds of prices right now.

Maybe people are just fed up with being charged so much for information.

Who knows? But I think it's about time people wised up and stopped paying so much for the rehashed crap. Every once in a while a product is truly worth a higher price, but most of the time the same thing can be had for $17 somewhere else.

I don't think it's about the market getting cheaper.

All of these guys have high ticket products. Mass Control, PLF, etc. are all like 2k or so. Traffic Secrets 2.0 was about $500 as I remember.

These dudes are all smart business men and I would guess it comes down to them testing and realizing one of three things:

A. The market was was tired of 4 figure offers
B. They were losing a huge part of the market segment who couldn't afford the 4 figure offers and wanted to get them into their buying funnel at a price point they could afford or justify to themselves
C. A combination of A and B.

My personal guess is B.

By selling such cost restrictive, high ticket items those guys were losing out on MOST of the low/mid range market share.

By offering $xx products that "over-delivered" (assuming they do), they condition and train the mid and lower range of the market to feel like buying from them is a safer bet, and then they can escalate them up the funnel to higher ticket items, or will have at least gotten $97 before they lose interest in IM.

But I don't think it's necessarily these guys being pushed by the market. I think it's them being smart and pushing the market in their own way.

I don't think it's about the market getting cheaper.

All of these guys have high ticket products. Mass Control, PLF, etc. are all like 2k or so. Traffic Secrets 2.0 was about $500 as I remember.

These dudes are all smart business men and I would guess it comes down to them testing and realizing one of three things:

A. The market was was tired of 4 figure offers
B. They were losing a huge part of the market segment who couldn't afford the 4 figure offers and wanted to get them into their buying funnel at a price point they could afford or justify to themselves
C. A combination of A and B.

My personal guess is B.

By selling such cost restrictive, high ticket items those guys were losing out on MOST of the low/mid range market share.

By offering $xx products that "over-delivered" (assuming they do), they condition and train the mid and lower range of the market to feel like buying from them is a safer bet, and then they can escalate them up the funnel to higher ticket items, or will have at least gotten $97 before they lose interest in IM.

But I don't think it's necessarily these guys being pushed by the market. I think it's them being smart and pushing the market in their own way.

Many times big guys give out their best content for a low price because they want to get people in the door and on their list.

Yes you might be buying a killing product for only $67 bucks but on the back end are those $5,000 tickets to training and the likes. It gets peoples feet in the door and delivers a honest product and this is a new customer you can sell to over and over again. There is a reason people do it and its because it works. Don't go trying to reinvent the wheel your going to end up flat broke when you do. Go with the flow and you will be rewarded.

This is happening because more and more people want to make money from home and they buy IM related stuff which tell them to make some information product and put it on the sale and they do it and their info products are also about making money and there you go in few months we have 1000 upon 1000 so called IM guru people selling the same old stuff wrapped in different packing but more cheaper, because they are selling only the fraction of the knowledge.

So, all are now forced to lower their prices if they want to be in the game, because there are thousands of them selling all kind of products and people with low budget will first go for cheaper thing rather than big packages produced by great IM names.

The knowledge has leaked and now it's vale is lowered, so this is it.

When somone produce something new it will be expensive again.

Nemanja

In my honest opinion it's a good thing!

Now that means all these guru's etc that make all if not most of their money from their products that they sell to others will actually now have to use the methods they teach to make money too.

Soon enough it will become very transparent who actually only makes money from their products and not the methods themselves.

Mark Blaze

My product pricing policy usually depends on a segment which I'd like to concentrate. Product with a high quality, unique options, customer support may be positioned as an exclusive and of cause I will sell it for high price, because segment is not big. For low price product I use opposite policy. There is nothing new here. Just marketing. Just different pricing.

Its simple look at the economy at the moment, I think you have your answer!

Are WE getting cheap? Well I can't speak for you, but I'm pretty cheap if your definition of cheap is thinking twice before spending over $100 for something.

Another theory on why 'gurus' might offer products more cheaply is they can still make a profit and if they can really over-deliver and you fall madly in love with the value of what they offer versus the cost. If you buy a $100 product and it's an awesome deal, then you are more likely to continue to buy and maybe over a lifetime of rolling out products they will earn more from you, than if you bought a $300 product and thought, "well that wasn't worth it."

I do think it's harder and harder to just roll out any old product 'write an ebook in 24 hours' and sucker people into buying it. Frankly I'm not interested in doing that, so that's okay by me.

I sense that you are angry that people are 'getting cheap' as you call it. Are people starting to be more careful about the money they spend on internet marketing products? Yes, probably. About time. I think if a product delivers $1000 of value people will still buy it. But most of the big bucks products didn't really deliver on the promise in my experience. I wonder how many Stompernet members are still shelling out $800 a month.

Warrior forum attracts so many potential purchasers of the wso product, these internet marketers still make a significant return on their product despite its paltry price.

This thinking means everyone can profit from learning and advancing their IM skills.

The economy is in the tank...and not just in the United States. The world economy is down as well. This means people have less money to spend and even if they're doing ok, they're going to be more cautious about spending that money. Lower prices mean more people will be willing to buy.

I dont think WSOs are meant to be "ball breakers" for price...basically I use the forum to test if it WILL sell...if it does well in a small community like the WF, then it can be assumed it will sell well with affiliates promoting it to the whole internet =)

Dont forget, when you sell your products at an affordable price to the masses, you also have an opportunity to prove yourself, build trust, and build a targeted list of happy customers.
Hopefully you can convert many of them into your next product or into a continunity system that will pay you over and over again.

Many products have an upgrade or a backend or OTO of some sort.
But ya the times they are a changing.