Why Bum Marketing Makes No Sense To Me

While there are these golden nuggets to write articles arround It's still necessary to put out allot of articles to account for the dud's

This is true for any ppc, cpa campaign or any method. Even the top notch money making guys and gals have a certain percentage of failure before finding the 1 thing that works

When they do, they have the other skills to scale up that one campaign to take it to the next lever of profit

article marketing is ONE organic traffic line among 12 or so. Yes, it does happen often as many article directories are seen as authority by google.

it is just that: you choose an authority site that allows you to have your content, and then increase the popularity.

Often times it will work.

when can you be "sure" it will work? a competition analysis will tell you so.

if for example, you have another article in first page, chances are you will be able to rank if you have more popularity than the other one.

Makes sense?

Laura

No doubt it's highly competitive. My trouble is that I don't really know how to overcome the competition.

Travis' advice is to just do keyword-SEO and sit back. I wanna know if there is more that can be done because my gut feeling is that with the abundance of keyword-SEO'd articles out there, mine will be sitting on page 16.

Honestly, I do it most of the time but not all of the time..There are occasions
where I'd write based on inspiration..During those times, no amount of keyword research can improve what I have to write and I won't care
about targeting any keywords..it comes from the heart..so the heck with it

Jay I understand where you're coming from..but there's a place for everything.
We shouldn't throw the baby out with the bath water now don't we?

Honestly, I myself found out a problem with data from keyword tools, especially if they depend on G's Api's -- the data, tested by some
blogger were found to be inaccurate compared with actual search..
so it means that if some keyword tool developers used the figure
from there, they could be presenting some erroneous info.

I myself checked it from actual search and found a discrepancy..

Still it has it's place..we shouldn't be too dependent on it and
yeah we should always use our grey matter but it won't hurt to
use tools. We've been doing that since the beginning of time..

Try asking admin if the "buy me a beer" button can be reinstalled..maybe that
would help solve it

I'm so glad Travis poked his nose into this thread. By the way, he is one of
my favorite marketers.

The problem with Bum Marketing is not in the process...it's in the people
using it. And Travis pretty much explained this better than I ever could in
his response.

Too many marketers don't know how to think. They expect a system,
whatever that system is, to do it all for them. In other words, push a
button, and it works by itself.

The true key to Bum Marketing is learning to think like a prospect, or as
Travis put it, like a person.

Get your heads out of marketing mode and think about what you look
up when you have a problem. Naturally, this becomes easier to do when
it's a topic you are emotionally invested in.

For example, if you're a teenager and you wake up the morning of your
senior prom with a zit, you're going to go into a panic. What will you do?
How will you get rid of this thing? Well, in today's age, you go to a search
engine and start scrambling for answers.

What do you think that kid is going to type in?

"how to get rid of pimples in a day"

Or something like that. Think of all the things that kid might type to find
a solution to his problem.

Now, if it's a topic you really have no knowledge of, you're not going to
understand how your target market thinks. So you won't know what
phrases to search for.

This is why I honestly believe that if you want to be a successful Bum
Marketer, BEFORE you pick your niche, you need to get some kind of a feel
for it. You need to at least try to empathize with these people. If you
can't get into their heads then you can't find keywords that are going
to strike a chord with them other than the common "used to death ones"
that aren't going to give you that edge.

I am heavily into songwriting. Been into it for over 25 years. I know what
people looking to learn how to write songs are searching for...I mean
every little thing.

Do you? Not unless you live and breathe the niche.

So what would happen if you tried to tackle it as a Bum Marketer?

You'd probably come up with the same tired phrases as everybody else
like...

"how to write songs"
"how to write a song"
"how to write lyrics"
"how to write melodies"

You won't think of things like...

"how to write a killer hook"

Somebody IN the business who knows what makes a song sell, KNOWS
that the hook is the most important part and KNOWS that you need a
KILLER hook to sell your song.

Want to laugh?

If you look up that keyword phrase, you'll find that the # 1 result is
from a thread at this forum.

That's how few people target it.

And that's just one of boat load of phrases that, if you put them
together, could easily take you to the top of page 1 for songwriting
tips seekers.

These phrases exist in every niche.

The key is to truly understand what the people in that niche are looking
for. THAT is what many Bum Marketers DON'T do and THAT is why they
get poor results.