Got Traffic! Got a list! Got a product! Just looking for some direction!

The biggest mistake many people make when they have a list is that they think it their subscribers will simply buy from them.

For them to buy from you, you have to cultivate them first.

Do they see you as an authority on the subject? Do you supply them with up to date info on a regular basis?

Another mistake you may be making is that you may only be contacting them when you want to sell something. This is very wrong! They'll feel exploited and think all you want is their dollars only!

Another question, how good is your sales copy? Was it prepared by a professional?

Also do you have an autoresponder series to market the e-book? These are things you should consider.

Building a list is just half the job....

If the link in your signature is to your site, then I have a couple of ideas to throw out. First, what on earth is the link to Teak Patio Furniture doing on this site? It has absolutely nothing to do with your lighting design site, and doesn't belong there. People who are looking for info on stage lighting and such are generally not going to also be looking for teak patio furniture info. I'd remove it now. Same thing with the "Networking Sites" shown, they need to go as they're not in any way connected to your subject and are just distracting. The logos for your recent customers are distracting, too, I'd move them to their own page. Right now they look like affiliate links and they don't seem to make sense.

Another thing is, "Where to Start:" doesn't lead anywhere, I was looking for a link to click to go to another page that would lead me to further information, and there's nothing there, it's like a total dead end. And you have very few posts under "Latest Posts" -- 3 in 2006 and 2 in 2009. You either need to be posting informative articles regularly, at the very minimum once a month, or you need to remove this completely, it keeps people from seeing and clicking on your page links. And when you find the page links the page names are confusing.

Guess what I'm saying is, your site is very visually attractive, but it doesn't draw you in and lead you through the site, or even make you want to look around much. Too much going on, lots of dead ends and things that don't make sense. If you want to put affiliate links, and honestly I wouldn't advise it, then the affiliate products have to be things that are connected to your main topic, stage lighting. I think I'd make a lot of changes to the layout and page titles so people would want to explore. Right now it makes you want to leave.

Hope this doesn't sound harsh, I don't mean it that way, but your site is confusing and it's not easy to find things, and you have lots of information that people would want to see, but it's hidden because of confusing titles and a strange, busy layout. Please take this as meant, as constructive criticism. It wouldn't be hard to fix any of this. It could very easily be turned into a great site.

Hi
Congratulations for your success in internet marketing,though you
got only a limited success!

Hi,
I admire your relentless effort in IM. I am very new to this forum too but trust me , my lecturer told us this is THE best site to be successful, by joining this forum, you can get valuable advises and tips, welcome aboard...

Just throwing this out there but . . . If you have your buyers segmented away from the rest of your list why not try selling them something related to what they have already bought from you, but much more expensive (and higher quality)?

If people are buying ebooks from you they will probably buy video or something else I would guess.

It would be helpful to know what site you were speaking of to give you some advise. What is the url? It sounds like you have several key things correct, especially having an opt in form and list building to monetization. How often do you mail to the list, and what kind of content are you providing? Your relationship is does not seem that warm with them if they are not buying other offers, especially if they have purchased from you in the past.