I realize I'm probably "preaching to the choir" with this post, but...
If you're worrying about the economy... don't.
We're marketers. We are the economy.
Case in point: I just finished up a launch for a client where we did $1.2 million in seven days.
My client's business is not in the IM world... it's in real estate. In the middle of our launch, guess what happened? The largest bank failure in US history. Cause of said bank failure? Bad real estate loans.
Now, most people would have freaked out. Our launch certainly came grinding to a halt.
Then we gave it some thought and decided, "What's the real story here? Isn't this a great time to invest in properties -- when prices are plummeting? When you can, as the saying goes, 'buy low'? Of course it is!"
So we just fired up the email marketing machine and kept going... and we crushed it.
In fact, over half our sales came after the bank crashes!
For me, the moral of the story is: as a marketer, you've got the power to create your own economy. Just pay attention to what's going on in your market, respond in a way that helps them and supports your cause at the same time... and the rewards will come.
Now let's go keep the wheels of commerce turning, shall we?