Advertise on my site

warfore · 01-25-2010, 06:57 PM

I have had requests to advertise on my site but I don't know how much to charge or what's reasonable. Any warriors have a model for this?

Daniel Adams · 01-25-2010, 07:14 PM

Check ad networks and see what sites that are similar to yours are charging for links. By similar I mean in terms of traffic, reader demographics, niche, etc

AdBrite - Site Directory

Karinehy · 01-25-2010, 07:32 PM

If you're considering selling the ad space via CPM (cost per thousand impressions) then it depends on the size of the ad and the placement. Anywhere between 40 cents to $10.00 per 1,000 impressions is within the industry standard. Rates change based on size, placement, whether it's an image ad, animated, changes often, that you're obligated to mention it in your editorial content, how long it's up there - if there are other ads around it etc..

You could also consider going with a CPA network (cost per acquisition,) if you were considering placing ads and receiving a profit from however many sales or leads (or whatever the advertiser is looking to gain) are generated from your page. I recommend looking into it!

Midnight Oil · 01-25-2010, 09:16 PM

Quote:

Originally Posted by warfore

I have had requests to advertise on my site but I don't know how much to charge or what's reasonable. Any warriors have a model for this?

It really depends on your niche, the quality of your site, your traffic and, of course, what folks are willing to spend.

I've sold ad slots for years. I don't charge by click throughs or anything like that. I just use standard rates based on time displayed and amount of info posted.

Three ways:

50 word classified listings for one month for $30
Sponsor links on the main page for $50 for two weeks. Includes link to the buyer's site and tagline. I also include their sponsor link on a special page for one year.
Three slots above the fold on one side of the page for one month. One link + 25 words. Top slot is $500. If they want to renew, I drop the price to the second slot price. I get about four or five buyers for the top slot every year.

These I use on one specific site. I have other sites, however, that I know I'd never be able to get the prices I do in #3 above. Payment is made through ClickBank. Never had a refund request for my ad slots.

cowsgonemadd3 · 01-25-2010, 09:32 PM

I thought google got mad at this stuff?

01-25-2010, 06:57 PM	#1
warfore HyperActive Warrior War Room Member Join Date: Jun 2009 Location: Maryland USA Posts: 261 Thanks: 124 Thanked 18 Times in 17 Posts	Advertise on my site - How much? I have had requests to advertise on my site but I don't know how much to charge or what's reasonable. Any warriors have a model for this?
	Regards, Tony

01-25-2010, 07:14 PM	#2
Daniel Adams Just Doing It War Room Member Join Date: Jul 2008 Posts: 144 Thanks: 63 Thanked 25 Times in 14 Posts	Re: Advertise on my site - How much? Check ad networks and see what sites that are similar to yours are charging for links. By similar I mean in terms of traffic, reader demographics, niche, etc AdBrite - Site Directory

01-25-2010, 07:32 PM	#3
Karinehy karinehbloosky Join Date: Jan 2010 Location: Newport Beach, CA Posts: 10 Thanks: 0 Thanked 0 Times in 0 Posts Contact Info	Re: Advertise on my site - How much? If you're considering selling the ad space via CPM (cost per thousand impressions) then it depends on the size of the ad and the placement. Anywhere between 40 cents to $10.00 per 1,000 impressions is within the industry standard. Rates change based on size, placement, whether it's an image ad, animated, changes often, that you're obligated to mention it in your editorial content, how long it's up there - if there are other ads around it etc.. You could also consider going with a CPA network (cost per acquisition,) if you were considering placing ads and receiving a profit from however many sales or leads (or whatever the advertiser is looking to gain) are generated from your page. I recommend looking into it!
	karinehbloosky www.bloosky.com

01-25-2010, 09:32 PM	#5
cowsgonemadd3 HyperActive Warrior Join Date: Jun 2009 Posts: 119 Thanks: 8 Thanked 2 Times in 2 Posts	Re: Advertise on my site - How much? I thought google got mad at this stuff?