Question About Clickbank Cookies

6 replies
Hi,

I'm getting ready to set up a new affiliate program (as a vendor), and am not sure what the best way to do it is.

What I would like to do is set the clickbank landing page to a squeeze page where I get the prospect to opt-in, and then run them through a product launch style sequence like Benefits > Social Proof > Scarcity.

However I'm worried because I don't know for sure whether or not an affiliate would get credited for the sale.

So my question is - If I set the clickbank landing page as my squeeze page, and then 7 days later send the prospect a link to the order page (not any kind of affiliate url - just a raw link) will someone who promotes as an affiliate get credit for the sale?

If they don't get credit, I want to just set up the landing page to be the sales page, but I think this might decrease conversions.

That being the case, can anyone offer advice on how to both capture the lead for marketing and make sure affiliates are credited for sales?

Appreciate any advice on this.
#clickbank #cookies #question
  • Profile picture of the author Alexa Smith
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  • Profile picture of the author ZhaoAnXin
    Hi,

    Thanks for the input.

    When I was talking about getting people on to a list to market to them, I meant with respect to the particular product the affiliate had sent traffic for.

    For example - The affiliate sends raw traffic or endorsed traffic to a squeeze page, offering some kind of ethical "bribe" to opt-in.

    Then the prospect is taken through a sequence of emails explaining the benefits of the product, introducing proof, scarcity (if that element is included), etc. - The normal stuff that would be on a sales page, but sort of set up as an evergreen launch sequence instead.

    My thought was that an affiliate who was sending their traffic would want the best possible chances of converting the sale, and that this type of process would probably be more likely to do that - so I wanted to make sure that the cookie would remain valid if I did that and then sent a raw (non affiliate) link at the end of the email series to the prospects.

    But it's interesting to me whether or not this is actually what an affiliate would want.

    So I guess now I have 2 questions:

    1. The issue of the cookie being over-ridden or not
    2. Would it be better from an affiliates perspective to:
    A. Send traffic to a sales page with no opt-in
    B. Send traffic to a squeeze page with a short (7 day or so) "evergreen" launch email sequence
    C. Send traffic to the sequence itself (i.e. - Day 1 video, day 3 video, etc.) and then send the traffic to the sales page and get cookied

    My guess would have been A - because it seems like that's how most of the big launches I've seen go, which attract a lot of affiliates.

    But I am not a professional affiliate and and not really involved in the affiliate marketing community.

    However - I would just like to set things up in a way that's fairest and most inductive for getting people to promote a product launch.

    Would love to hear what other people think. If what Alexa says is the general sentiment amongst affiliates I want to re-arrange my plans a bit to reflect that.

    Thanks
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    • Profile picture of the author rondo
      Originally Posted by ZhaoAnXin View Post

      If what Alexa says is the general sentiment amongst affiliates I want to re-arrange my plans a bit to reflect that.
      I don't think it is. Most affiliates review offers on case-by-case basis.

      Andrew
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  • Profile picture of the author Jacer
    I completely disagree with Alexa. I am an affiliate, and would not even think of promoting for a product owner unless they capture visitors email addresses. And here is why:

    How much time/money do affiliates spend driving traffic to a landing page? Alot! and hopefully, through split testing, the offer becomes profitable for us. What happens to that hard earned lead when the leave a webpage without capturing their contact information? Gone forever! So why not capture that lead and try to sell them using an autoresponder? I am positive it puts more money in my pocket every week.

    Why do you think most every large launch online has a "pre-launch" list build contest? It works and makes everyone MORE money. The owners know it, the JVs know it, and the affiliates know it.
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