I am just looking to set up an Adwords account. I am UK based and selling globally - quite a lot of UK sales but also a sufficient amount from overseas so I will run ads targeting a lot of different countries, but maybe with a slight emphasis on the UK.
Will the currency that I set my Adwords account up in have much of an impact on the cost of my ads?
The smallest bid increment in UK £'s is 1p, which is closer to $0.02 than the minimum $0.01 click in a $'s account - not sure that I'll be doing enough volume on such small clicks for that to have a massive impact though!!!
With the exchange rate movements, is there an advantage/disadvantage to setting up in $'s as opposed to £'s??
It is 02:15am here right now and I can't get my head around which would be the best option!
Just wondering if anyone else has any thoughts on this please
Many thanks in advance