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Do we have to lie to sell? *WARNING* BORING SALES RANT!

by newbim
8 replies
I'm all for learning new sales techniques and ways to get people to 'click on the links', but when I opened my email this morning, I had ten, that's right, ten emails from unrelated lists I'm subscribed to at the moment, each one of them could have been copied and pasted from the last one.

They were all selling the same product,
They all came up with the excuse that they couldn't remember whether they'd send me this 'fantastic new' link yesterday (CLUE: just look in your sent items),
A couple of them said how they'd had difficulties with they mailing system.

Now I'm far from being thick, I appreciate that it's the sales tools that sellers are giving their afilliates, but why are there so many unimaginative people out there that they had to LIE about FORGETTING or PROBLEMS WITH MAIL SERVERS etc. etc. just so they could justify sending another e-mail to me - that way they can't call it spamming I guess. Can't they come up with their own stuff?

Surely if they did, they would be developing their skills in copywriting and stuff??

(*sigh*)

**RANT OVER**

Thanks for listening, enjoy the film! !

Newbim.

(Blimey, it is good to get it off my chest, lol).
#boring #lie #rant #sales #sell #warning
  • Profile picture of the author seobro
    Lies never sound sincere. Talk about why you love your product. All the positive it can bring. Make sure you generate that passion. If you do not believe in your own product, no one will.
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  • Profile picture of the author Michael Taylor
    Look at it this way...if you're selling what they're selling, but you develop your own sales materials and have a content driven relationship with your list, you'll pull ahead of these clowns.

    So, if you're in the same market as these guys, then you want them to copy and paste lame starter letters.
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    • Profile picture of the author newbim
      Haha, I never thought of it like that. I personally only advertise products that I have either bought and tested, or know the quality of the creator based on previous purchases.

      Thanks.
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      If what I said helps, let me know, throw me a 'thanks'.
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    • Profile picture of the author infrared
      Sounds to me like bots. There are plenty of auto email scripts out there that many marketers use to spam with. Keep in mind that as the net matures so do the shady practices of mad marketers...
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  • Profile picture of the author Louise Green
    It's lazy.

    It's easier to cut & paste a ready made email template than to spend time writing your own.

    Some people will view it as a time saver, and it might be, but with everyone and their grandma using the same template it loses its impact.

    If you're not getting value from a list, leave.

    But on the other hand, if someone has spent time testing an email that converts well, it might be silly to ignore it.
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  • Profile picture of the author Riz
    Alot of affiliate marketers take the product owners swipe files and email their lists with the exact email that has been provided but just add their own name.

    My ethics just don't allow me to do this, espevially when the email is riddled with lies.

    Each to their own.

    Riz
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  • Profile picture of the author Oxbloom
    I subscribe to a number of lists. When I start receiving canned material, or blatant sales pitches that are incongruous with the reason I joined the list in the first place, I unsubscribe.

    You don't have to do it, and you don't have to encourage it.
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  • Profile picture of the author DogScout
    I was in the car biz for 27 years, for 7 years I was just like any other crappy car guy. Then decided to NOT lie or blow off a question I didn't want to answer or deflect unwanted inquires. My sales doubled when everyone said I'd never sell anything. Even when I knew an honest answer would probably blow a sale, most of the time it did the exact opposite and made the customer want to try to find a way to do business with me, even to the point of making up an excuse to do so.

    In any niche were shady techniques are the norm, I have found being refreshingly transparent (to use the word of the year) creates credibility and the positives far out weigh the negatives an honest but 'seemingly' deal breaking answer makes in a deal.

    That extends to copy/pasted sales letters as the credibility of someone sending it not just effects that deal, but anything else they might in the future promote. In this biz, our reputation is paramount to being successful, it is a item that shouldn't be taken lightly. I KNOW from experience, honesty trumps saying what a client wants to hear 2 to 1 at least.

    Edit: Not to single him out, (as there are may highly ethical IMers here) but his HIGH ethics is one main reason I have so much respect for Wag. When I grow up I want to be just like him.
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