Some Key SEO Pointers for the Newbies
I am Ramon and I just joined this forum.
Like most of us I also am looking for ways to get better search engine rankings and more traffic.
Along the way in my learning process I made a small 'cheat' sheet for myself and I want to share that with my fellow seo lovers.
Comments are welcome of course.
Thanks,
Off-Page SEO :
o Off-page optimization is the key to Google success
o Thesuccess on Google is based on which websites are linking to us and how they link to us
o Link quality is essential for improving SERP's
o There are essentially three types of links: one-way, reciprocal, and three-way linking. One way links, especially if they are from a page with a high Google PR are the best.
o The most effective way to identify the right sites to get links from is to identify who is linking to your competition. You can do this by using SEO software.
o Use the proper link text when link building
o Always include your keywords and/or keyword phrases in your link text
o When link building, remember that quality attracts quality
o Be persistent, work every day a little to build up links
o Give people a reason to link to you: fresh content, travel guides, fun articles
Build inbound Links:
o Article Marketing
o Link Requests
o Directory Submissions
o Blogging
o Social Bookmarks
o Press Releases
o RSS Feeds
o Forums & Review Sites
On-Page SEO:
o On-page optimization is what we do on our website to influence SERPS's on Google.
o Having the proper meta tags is essential. Be sure to include the keyword phrases in the meta tags.
o The page format is important for optimization
o Make sure you design your web pages so Google is forced to read our on-page content first
o Include keyword phrases in <h1>, <h2>, and <h3> header tags. This signifies the importance of your content to Google.
o Label each graphic with an alt tag that includes our keyword phrases
o Place your keywords in the first 25 words on our web page and the last 25 words on the web page
o Italicize, bold, and underline our keyword phrase within our content
o Eliminate Flash if it's the main presentation of our website, Google doe not view this favorably.
o If using JavaScript, place the code in an external file
o Be sure to include a sitemap that is easily accessible by Google
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