Search Engine Optimisation- Effect of Google Search Personalisation on SEO
No doubt that it is everyone's dream to rank on top 5 of the SERPs because being on the top 5 of the SERPs, you will capture 90% of the traffic (SEO Researcher). So what is the 90% of the traffic means for you? Business and Money of course! But not everyone knows what is required in order to get there.
Imaging if you own a website and ranked on the 3rd page of Google SERP for certain keywords. Do you think there will be many people go and click on your website? Do you think you will have a lot of businesses online? Of course NO. There are companies who paid hundred of thousands USD in order to be ranked on the top 5 in the SERP. Those companies are willing to spend that kind of money because they know being in the top 5, the rewards are worth more than what they have paid for.
Google Search Personalisation
Google has been talking about personalisation of search results since 3 or4 years ago. But this is fully implemented only last month.
So what is Google search personalisation? Google, being the 'Man In charge' of the internet, make use of your web history (if you log in your Google account) or anonymous cookies on your computer (if you do not sign in your Google account) to study your surf pattern or behaviour and return you with the search results accordingly. In order words, the search results coming back to you and me may be different. Example, if you search for 'France Vineyard', your results may be different from mine if you have certain fond on one particular vineyard (example Vineyard ABC). You may have clicked on Vineyard ABC few times before and Google detected your preference and therefore rank Vineyard ABC on top of your SERPs. So you see how Google has evolved over the years.
So with these changes, Google has made the SEO more unpredictable and also more challenging. But it is not without solution. If you want to get rid of the noices which may affect your search result ranking, you just have to clear your web history or disable customisation. So you see, Google will 'invade' your privacy first, but they then allow you to opt out if you do not want Google to track your search pattern or history.
Imaging if you own a website and ranked on the 3rd page of Google SERP for certain keywords. Do you think there will be many people go and click on your website? Do you think you will have a lot of businesses online? Of course NO. There are companies who paid hundred of thousands USD in order to be ranked on the top 5 in the SERP. Those companies are willing to spend that kind of money because they know being in the top 5, the rewards are worth more than what they have paid for.
Google Search Personalisation
Google has been talking about personalisation of search results since 3 or4 years ago. But this is fully implemented only last month.
So what is Google search personalisation? Google, being the 'Man In charge' of the internet, make use of your web history (if you log in your Google account) or anonymous cookies on your computer (if you do not sign in your Google account) to study your surf pattern or behaviour and return you with the search results accordingly. In order words, the search results coming back to you and me may be different. Example, if you search for 'France Vineyard', your results may be different from mine if you have certain fond on one particular vineyard (example Vineyard ABC). You may have clicked on Vineyard ABC few times before and Google detected your preference and therefore rank Vineyard ABC on top of your SERPs. So you see how Google has evolved over the years.
So with these changes, Google has made the SEO more unpredictable and also more challenging. But it is not without solution. If you want to get rid of the noices which may affect your search result ranking, you just have to clear your web history or disable customisation. So you see, Google will 'invade' your privacy first, but they then allow you to opt out if you do not want Google to track your search pattern or history.