I Fired One of My Offline Client, Will You Do the Same?
- wants to take over control of PPC advertisement style (she wants branding style of advertisement, yet also want high CTR & conversion)
- told her needs video on her landing page + instant access to free bonus report to satisfy visitors need of instant gratification to increase sign ups for free consultation - she told me if she engage me why would she need to put in so much effort (landing page conversion isn't included in the management fees at all, hello...)
- she claimed to be in marketing before yet couldn't understand why marketing needs to be tested, tracked and tweaked for results
Will you fire her?
Did I choose wrongly?
Regards,
Darren
Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill
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Bill Skywalker Edwards
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