Do JV's make or break your product's success?

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I'm looking forward to do my first real IM related launch pretty soon and I'm taking care of some "loose ends" (if you can call them that). Anyway, I'm curious, do JV partners make or break your product? Obviously for a huge launch you need lots and lots of JV partners to promote your product and etc., but is it possible any other way? If not, any golden tips for landing JVs or is it as simple as getting out there and pitching it to you as many people as possible?
#internet marketing #break #make #product #success

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