8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

What's the point of split test broadcast messages?

by Okane
6 replies
I mean... broadcast messages are sent out once. What's the point of split testing these?

I'd rather love to have split test follow-up messages (in aweber). That would make a lot more sense to me.

Am I missing something?


Marc
#broadcast #messages #point #split
  • Profile picture of the author Neil Morgan
    Hello Marc

    With broadcasting, you would test different versions on random sample groups of your list. Whichever performs the best would get sent to the rest of the list.

    It's more relevant when your list is big enough to allow you the luxury of doing this.

    Cheers,

    Neil
    Signature

    Easy email marketing automation without moving your lists.

    {{ DiscussionBoard.errors[1687828].message }}
    • Profile picture of the author innocent07
      Banned
      Originally Posted by Neil Morgan View Post

      Hello Marc

      With broadcasting, you would test different versions on random sample groups of your list. Whichever performs the best would get sent to the rest of the list.

      It's more relevant when your list is big enough to allow you the luxury of doing this.

      Cheers,

      Neil
      then again sample group 1 might be naturally less reluctant to purchase, compared to sample group 2 lol
      {{ DiscussionBoard.errors[1687843].message }}
      • Profile picture of the author Neil Morgan
        I was refering to randomly selected groups of the same big list which is about as good as it gets.

        By definition, statistics isn't an exact science.

        Cheers,

        Neil
        Signature

        Easy email marketing automation without moving your lists.

        {{ DiscussionBoard.errors[1687850].message }}
  • Profile picture of the author JayXtreme
    Originally Posted by Okane View Post

    I mean... broadcast messages are sent out once. What's the point of split testing these?

    I'd rather love to have split test follow-up messages (in aweber). That would make a lot more sense to me.

    Am I missing something?


    Marc
    If you split test a broadcast message to a 100k list of people.. you can send one message to 20k, another message to a different 20k and the best performing message to the remainder of the list.

    Of course, this is over-simplified and can also include many different variables.. but you get the point?

    Peace

    Jay
    Signature

    Bare Murkage.........

    {{ DiscussionBoard.errors[1687921].message }}
    • Profile picture of the author Okane
      Thanks!

      Now it makes sense.

      I never thought about it that way...


      Marc
      Signature

      signature is on holiday

      {{ DiscussionBoard.errors[1688077].message }}
      • Profile picture of the author JohnMcCabe
        Not only that, but if you hit a blockbuster message with your broadcast, what's stopping you from adding it to your sequence, if appropriate?
        {{ DiscussionBoard.errors[1688085].message }}

Trending Topics