Important about building your herd/cult/community...
Quick question: Do you really NEED a message board or similar interactive community when you are building your herd/followers?
The same question in more detail:
Having my pretty successful bussines for a year now, (and also having message board) I don't really found any reason to justify having it.
I have free exclusive video newsletter (autoresponder) series that my prospects gets for whole month period and little more.
It creates pretty good trust building for my actual consulting sales.
But I doubt the need to have a message board for few very distinct reasons (btw my MB have over 3000 members, but only 15-20 are posting contantly):
1. Many of the posts are very frustrated for newbies who comes from one of my serial newsletter that invites him to hte Message Board (MB)
2. Members could use my MB for sharing my products for free (cause I already gethered them)
3. They could spread a negative word about that my paid services are not valuable, mostly because of the fact they not afford it... (don't get me wrong, I have tons of 200% satisfied customers plus a money back guarantee)
So have yo thought about some really good reason to justife having a message board-like community?
I don't mean blogs and twitter-like stuff, because they are YOUR-contant-oriented, from which its ideal to learn from they responses and feedback but I'm speaking about massege boards-like communities, where THEY are creating content for the most part.... so it could be far less controlable...
Your feedback will be much apreciated (and sorry for my bad english)
For example, I don't see Frank Kern or Eben Pegan have their own interactive massege boards... it must be for a reason!
T
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