There is a topic I really love, astronomical telescopes and finally I have found a company that has an affiliate program. This company sells telescopes and accessories under its own brand name.
It's obvious that I won't make loads of money in this field, because the market for telescopes is small and the commission paid to affiliates are around 10%.
Now, I've been thinking hard about what would be the right approach and strategy for promoting the products of this company? Since I know quite a lot about scopes I figured I could set up a blog and just write about telescopes and various accessories. It would mainly be a news, review and instructional blog. I really want it to provide value for those who are in the market for a telescope.
But how do I blend marketing into this blog without scaring my visitors off? Besides putting an ad or two in the sidebar, is there an effective and ethical way to blend affiliate links into my content?
If I only write about this particular company's telescopes then my visitors would see me as someone who's only out for the money and would leave my site very fast. Also, my blog wouldn't have much value as I only focus on one company which would be a very narrow view of the astro gear market.
On the other hand, if I diversify too much, my affiliate earnings might suffer.
So, I am looking for the ideal strategy.
It would be easier if more companies had affiliate programs for selling telescopes, but this is not the case. So how do you go about affiliate marketing when you only have one company's products to promote, but still want your blog to cover a boarder spectrum of the market and provide real value for your visitors?
Thanks a lot!