Dilemma - Selling A Product That I Have The MRR Rights To | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

14 years ago

Wow, great question.

Where do you draw the line as a marketer between story telling / painting pictures and crossing over into total fiction or even...lying.

Personally if I have not done, used it or experienced it then I cannot approach it from that angle, it just doesn't sit well with me.

So if I had a sales copy that went on about a personal struggle with some problem written from 'my' perspective I wouldn't use it. I couldn't in good conscience put my name on it. No problem telling 'Bobs' story but you know I've never suffered the painful embarrassment of a yeast infection (not just a girls problem I'm told).

Just the way I roll and I don't have a problem if someone else has a different point of view.

Are you 100% sure you can't use a different sales page? Don't want to be a dork and I have to assume you already know but got to ask.

I've got plenty of MRR products that don't allow editing of the product but don't think any say anything about the sales copy used to promote it.

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pavondunbar

14 years ago

Hi Pat.

Maybe I can offer some help.

From what I understand in your post, the PRODUCT (whether it's an ebook, video series, etc.) CANNOT be edited in any way. So I think you're right on when it comes to not touching the product in any way.

However, your post says nothing about the SALES COPY being edited.

Most sales copy can be edited using Dreamweaver or any other HTML editor program. You can even use Notepad if DW is out of your budget.

So if the sales copy has a man telling his story about how he was broke, homeless, and $100,000,000,000,000,000 in debt (lol...go figure) and from using this one product he now makes $1,000,000,000,000,000 a day (lol...go figure)...

And his particular story DOESN'T apply to you...

I say go ahead and edit the sales copy to fit your situation.

To me, it's moral, ethical, and very personable.

Besides, people like buying products from individuals that have a real personal story to tell...one they themselves can relate to as well.

Hope this helps. Have a great weekend.

Pavon

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halfpoint

14 years ago

Originally Posted by lowjo

Are you 100% sure you can't use a different sales page? Don't want to be a dork and I have to assume you already know but got to ask.

I've got plenty of MRR products that don't allow editing of the product but don't think any say anything about the sales copy used to promote it.

After closer inspection of the rights, I can edit the sales copy. However, the whole reason I bought MRR products is because I don't know anything about writing sales pages.

The whole reason I bought the rights to MRR products is so I could just set them up and start selling them.

Originally Posted by pavondunbar

I say go ahead and edit the sales copy to fit your situation.

To me, it's moral, ethical, and very personable.

Besides, people like buying products from individuals that have a real personal story to tell...one they themselves can relate to as well.

I can't just edit it to apply to me.

It's about a particular personal problem that I have never had anything to do with.

Hopefully someone who sells MRR products can shed some light on this, I'm not really sure why I feel weird about it.

I mean, I have a couple of others I'm going to sell where the sales copy discusses the problem and how to fix it, but it doesn't discuss a personal story or anything like that.

Maybe I should just give the one in question a miss?

Thanks

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Dennis Gaskill

14 years ago

I wouldn't use any copy that misrepresents me as the seller, that would be false advertising. I wouldn't use any testimonials that come with resale products either, even if they were true, you don't have a legal record of them so the FTC could squish you.

Like a bug.

Splat.

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halfpoint

14 years ago

Originally Posted by Dennis Gaskill

I wouldn't use any copy that misrepresents me as the seller, that would be false advertising. I wouldn't use any testimonials that come with resale products either, even if they were true, you don't have a legal record of them so the FTC could squish you.

Like a bug.

Splat.

Yeah, I definitely won't be using testimonials that aren't real. In fact, even if I get some testimonials after a while I still probably won't use them.

Too much hassle given the new rules.

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williamrs

14 years ago

I think that it's ok editing your sales copy.

However, if that's a real story (the guy who created the product really had that problem and solved it with that method), you will not be a "bad guy" if you use it. I mean, the story is real and your product is really able to solve the problem, so the name of the guy who tells the story is the most irrelevant factor here.

The problem is that most stories are not real. So I only trust my own stories

Anyway, in this case I would use another sales letter, because the chances are that the story is not real and we don't need to fool people to make sales.

Just my 2 cents...

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Floyd Fisher

14 years ago

Originally Posted by Pat Jackson

Warriors,

A while ago I bought the rights to a bunch of MRR products and I'm currently getting ready to set up a site and sell one of them.

The rights of this particular product stipulate that I have to sell it unedited, which is fine, I'm not looking to edit anything.

However, the sales copy is a guy telling a story about his battle with this particular problem and how he solved it.

I guess what I want to know is, am I wrong for selling this product with this sales copy in tact when I haven't myself had the problem and the story isn't mine? Is sales copy generally truthful or is it simply story telling?

I guess what I'm getting at is, would you have a problem selling a product under these circumstances? Either legal or ethical.

Something this just doesn't seem to be sitting right with for me some reason..

Pat:

Here's a swipe you can use to fix that.

Wife Caught Cheating

It's the famous 'wife caught cheating' salesletter Mark Joyner originally wrote. Get the general gist of what exactly he's doing....and apply it to rewrite your salesletter.

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halfpoint

14 years ago

Originally Posted by Floyd Fisher

Pat:

Here's a swipe you can use to fix that.

Wife Caught Cheating

It's the famous 'wife caught cheating' salesletter Mark Joyner originally wrote. Get the general gist of what exactly he's doing....and apply it to rewrite your salesletter.

Wow, I actually read through that whole sales page and was entertained the whole way which is pretty rare.

Although, that still brings me back to my original problem. If I could write copy or had any interest in doing so I wouldn't have bought MRR products that come with pre-made sales pages in the first place.

I think my bet course of action is to skip this particular product.

Thanks guys.

Thanks
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Floyd Fisher

14 years ago

Originally Posted by Pat Jackson

Wow, I actually read through that whole sales page and was entertained the whole way which is pretty rare.

Although, that still brings me back to my original problem. If I could write copy or had any interest in doing so I wouldn't have bought MRR products that come with pre-made sales pages in the first place.

I think my bet course of action is to skip this particular product.

Thanks guys.

Post the sales letter up here, and I'll do the partial rewrite necessary in 90 minutes max. All that needs to be done is create the fake story (with full admission of such of course), then segue into the rest of the original sales copy.

Basically, it's nothing more than the creative writing you used to do as a child. How hard can that be?

Thanks

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Diana Lane

14 years ago

If something didn't feel right for me then I just wouldn't do it, even if it turned out to be one hundred per cent ethical and legal. Society has to make lines, but there's nothing stopping you from drawing your own within them. I'd cut this one loose, along with the possibility of guilt-money keeping my mind away from better things.

(Edited to say that I was posting while you were. Glad you decided to skip it

)

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lowjo

14 years ago

Not worth hiring a copywriter? Most MRR sales pages aren't great?

Be some helpful folks here on the WF I'm sure.

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halfpoint 14 years ago

Originally Posted by lowjo

Not worth hiring a copywriter? Most MRR sales pages aren't great?

Be some helpful folks here on the WF I'm sure.

Nah, the reason I bought MRR products was so that I could just set them up, sales page in tact and start promoting them.

If I was going to hire a copywriter (I will at a later stage) then I would have created my own product and not even bothered to look at MRR products.

It's okay, though, I'm just going to skip this particular product.
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Sumit Menon

14 years ago

Frank Kern got in trouble for something like this:
http://masscontrolsite.com/blog/?p=57

I'd say, why not include the signature as,
[ORIGINAL AUTHOR] & Pat Jackson

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jasondinner

14 years ago

If you don't want to have to be bothered re-writing copy so you don't feel like
you are crossing lines you dont want to be crossing, maybe you should consider
either hiring a copywriter (some good inexpensive ones here) to re-write it for
you...

OR

...consider selling one of the other products in this package you said you bought
that isn't telling some story of the original creator.

- Jason

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Dilemma - Selling A Product That I Have The MRR Rights To

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