How to Get a High Squeeze Page Conversion Rate
It's very easy to get a very high conversion rate...but there must be some qualifying done first.
Well, I have seen stories of people saying how they got something like a 52% opt-in rate. Other people read that who are getting only around a 10% opt-in rate and become frustrated and can't figure out what they are doing wrong.
Well, let me just say that, you haven't been told the whole story. The 52% opt-in rate comes from pre-sold traffic.
I was reading over a blog post from a year ago about a marketer who was getting a 52% opt-in rate from his opt-in page, and that was after improvements were made to the page to raise conversion.
NOTE: By the way, am I the only person who hates the term "Squeeze" Page? The image that you are squeezing the information out of your page visitor starts a relationship off on a bad note, no? Like an interrogation room where lawyers or police officers try to squeeze information from a suspect...anyway...
What is not stated is that 52% conversion came from pre-sold traffic. Meaning the link to the opt in page came from the marketers own list or recommendations from other marketers lists. (JV partners)
I hope you don't think there was a bunch of time spent on free seo to get the opt-in page to rank high in the search engines or that numerous ppc campaigns were set up.
The opt-in page goes up, pre-sold traffic is sent there in the form of mailing list announcements and blog post links - boom...instant pre-sold traffic and a 52% conversion rate.
Let me give you some of my own numbers from pre-sold and cold traffic.
One opt-in page I used, when I was doing a small launch of a niche product, had over 4100 unique visitors and converted at 65.7% - (see, I did better than a big guru )
Another opt-in page I used for the same launch had 3000 unique visitors and converted at 78.4 - (wow, even better)
But, this was pre-sold traffic so if I made a bold claim of:
"Follow my opt-in page template and get a 65% opt-in page conversion rate and even as high as 78.4%"
...that wouldn't be entirely accurate. Sounds good, but not accurate.
I used the same opt-in page that converted at 65.7% on cold traffic. And the results...it is converting at 19%.
The type of traffic plays a huge role in the conversion rate of any type of page.
In the original blog post I mentioned above, in answer to a comment, it was stated that with good copy the conversion rate on cold traffic can get up to 25%.
So everything has to be qualified when you hear something like, "my opt in page is converting at 20%"
Also, is the cold traffic, traffic you control (ppc, banner ads, etc) or traffic you don't control? (organic search results). All of this has to be taken into account.
So, do not get discouraged when your opt-in pages are converting at 12.3% and you read how some guru is converting at 52%
If you only send pre-sold traffic to an opt-in page you will have a high conversion rate.
If you send cold traffic to an opt-in page, you have to change your definition of high.
Just when you think you've got it all figured out, someone changes the rules.